Articles & Whitepapers

Please go to my Twitter account @rolfhuijbrechts for the latest news.

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Advertising

Bridge Search & Social Marketing Integration! 6 Unified Tactics

Date: 14/Jun/2015

Link: http://www.aimclearblog.com/2015/06/17/bridge-search-social-marketing-integration-6-unified-tactics/

By Marty Weintraub of AimClear.

DoubleClick Leadership Summit 2015: Owning the Moment in a Multiscreen World

Date: 14/Jun/2015

Link: http://doubleclickadvertisers.blogspot.be/2015/06/doubleclick-leadership-summit-owning.html

By Neal Mohan, Vice President, Video & Display Advertising at Google.

How We Use Facebook Custom Audiences for Our Marketing

Date: 12/Jun/2015

Link: http://blog.mailchimp.com/how-we-use-facebook-custom-audiences-for-our-marketing/

By Palmer of MailChimp.com

3 Marvelous Behavioral Retargeting Hacks For Power Marketers

Date: 01/Jun/2015

Link: http://www.aimclearblog.com/2015/05/27/3-marvelous-behavior-retargeting-hacks-for-power-marketers/

By Marty Weintraub of AimClear.

Common Adsense Violations on Mobile

Date: 01/Jun/2015

Link: http://www.monetizemore.com/blog/common-adsense-violations-on-mobile/

By Kean Graham of MonetizeMore.com

Digital Marketing in 2015: Predictive Marketing

Date: 01/Jun/2015

Link: http://www.adclarity.com/digital-marketing-in-2015-predictive-marketing/

By Adclarity.com

Understanding Programmatic Options & Choose what Works for You

Date: 01/Jun/2015

Link: http://performinsider.com/2015/06/understanding-programmatic-options-choose-what-works-for-you/

By Michael Levanduski at PerformInsider.com

Facebook: Quietly Killing The Remarketing Industry

Date: 21/May/2015

Link: http://adexchanger.com/data-driven-thinking/facebook-quietly-killing-the-remarketing-industry/

By Bob Buch. Facebook launched a remarketing product in February called Dynamic Product Ads (DPAs), which essentially represents the beginning of the end for the hundreds of ad tech companies that have built their businesses around retargeting.

Professional Food Bloggers Give Their Perspective On Programmatic

Date: 21/May/2015

Link: http://adexchanger.com/publishers/professional-food-bloggers-give-their-perspective-on-programmatic/

By Sarah Sluis of AdExchanger. Professional food bloggers have long relied on ad networks to monetize their audience. But these long-tail content creators are also feeling the effects of programmatic, viewability and the shift to mobile. We have a rough waterfall set up, with the higher CPM network first, and we trickle down until we have a 100% fill rate at the bottom, explained Bjork Ostrom, who runs the business side of Pinch of Yum.

The Shift to Mobile Programmatic in 2015

Date: 21/May/2015

Link: http://www.tune.com/blog/the-shift-to-mobile-programmatic-in-2015/

By Kelly Mullins. If 2013 was the year of programmatic in online marketing, and 2014 was the year of mobile marketing, then 2015 will be the year mobile programmatic moves beyond the confines of a few media properties to become an industry norm.

Criteo's Revenue Catapulted By Cross-Screen Growth, Favorable Market Conditions

Date: 14/May/2015

Link: http://adexchanger.com/investment/criteo-sees-solid-mobile-growth-says-twitters-tellapart-buy-will-strengthen-own-momentum/

By Kelly Liyakasa of AdExchanger .

Facebook Gives An Update On Audience Network, Adds Native Tools For Developers

Date: 14/May/2015

Link: http://adexchanger.com/native-advertising-2/facebook-gives-an-update-on-audience-network-adds-native-tools-for-developers/

By Zach Rodgers, Managing Editor at AdExchanger.

5 (Deadly) Mistakes Ecommerce Stores Make With Facebook Ads

Date: 01/May/2015

Link: http://adespresso.com/academy/blog/5-mistakes-ecommerce-stores-make-facebook-ads/

By Pawel Grabowski of AdEspresso.

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Date: 01/May/2015

Link: http://www.adweek.com/news/technology/googles-planned-data-management-platform-key-competing-facebook-164210

By Garett Sloane. Will Doubleclick Audience Center change the way you advertise?

May Day. Does your brand have a robust activation plan this bank holiday weekend?

Date: 01/May/2015

Link: http://www.imediaconnection.com/content/38589.asp

By Phil Guest. With the May bank holidays just around the corner, consumers are increasingly searching online for deals on day trips and weekends away, presenting a significant opportunity for travel and leisure brands to drive sales. As online spending peaks, marketers seeking to capitalise on these high-intent shoppers need a robust programmatic strategy that identifies, engages, and reacts to consumers in real-time.

New measurement and buying tools through DoubleClick coming soon for Twitter

Date: 01/May/2015

Link: https://blog.twitter.com/2015/new-measurement-and-buying-tools-through-doubleclick-coming-soon

By Twitter.com

The Sell Sider is a column written by the sell side of the digital media community.

Date: 01/May/2015

Link: http://adexchanger.com/the-sell-sider/

Published on AdExchanger.com

eMarketer Webinar: Key Trends in Social Advertising

Date: 21/Apr/2015

Link: http://www.slideshare.net/eMarketerInc/emarketer-webinar-key-trends-in-social-advertising

By Debra Williamson of eMarketer Inc.

Tips on How to Maximize Ad Space with Multiple Ad Units

Date: 21/Apr/2015

Link: http://www.monetizemore.com/blog/tips-on-how-to-maximize-ad-space-with-multiple-ad-units/

By Kean Graham of MonetizeMore.com

IAB Mobile Programmatic Playbook

Date: 14/Apr/2015

Link: http://www.iab.net/mobileprogrammatic

By IAB. The Mobile Programmatic Playbook is the first IAB programmatic document which is mobile-specific in nature, covering all aspects of the mobile programmatic landscape. This piece is intended as an introduction to mobile programmatic buying and refers to other relevant documents where useful. The main focus for this paper is to bring particular attention to areas where programmatic buying in mobile environments differs from other programmatic environments (such as desktop, etc.).

Introducing Matched content: a new way to help your visitors discover content on your site

Date: 14/Apr/2015

Link: http://adsense.blogspot.be/2015/04/introducing-matched-content.html

By Google.

Mobile Is Eating Everything, Including Ad Tech

Date: 14/Apr/2015

Link: http://adexchanger.com/data-driven-thinking/mobile-is-eating-everything-including-ad-tech/

By Michael Katz of mParticle.

Research Highlights Publisher Tensions About Programmatic

Date: 14/Apr/2015

Link: http://adexchanger.com/the-sell-sider/research-highlights-publisher-tensions-about-programmatic/

By Sarah Sluis associate editor for AdExchanger. Even publishers embracing programmatic question how it will affect their overall business in the future. In a survey conducted for Bill Ammerman’s MA thesis (he’s since taken a job as VP of programmatic for Tribune Media), 46% of those surveyed said they didn’t know or felt mixed about programmatic’s revenue impact. The 100-plus publishers who responded came from a Borrell Associates-provided list.

AdAlysis: the new AdWords Ad testing framework.

Date: 01/Apr/2015

Link: http://adalysis.com/faq/

We were spending hours manually calculating statistical significance for ad copy testing. With AdAlysis, the testing takes minutes across multiple campaigns and accounts! We can now analyze thousands of tests in an hour. I highly recommend AdAlysis for PPC managers who want to spend more time on strategy and less time crunching numbers.

Facebook ontketent adtech oorlog met Google

Date: 01/Apr/2015

Link: http://www.emerce.nl/nieuws/facebook-begint-adtech-oorlog-google

By Emerce. Facebook breidt de mogelijkheden van zijn geautomatiseerde video-advertentieplatform LiveRail uit met (mobiele) displayadvertenties die ook buiten Facebook kunnen worden getoond. Daarmee gaat het sociale netwerk de directe concurrentie aan met Google.

Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

Date: 01/Apr/2015

Link: http://liveintent.com/the-in-box/people-based-marketing-may-be-ruled-by-facebook-and-other-b2c-walled-gardens-today-but-its-days-are-numbered/

By Matt Keiser of LiveIntent.

Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

Date: 01/Apr/2015

Link: http://adexchanger.com/data-driven-thinking/facebooks-milk-and-honey-days-are-numbered-as-people-based-marketing-leaves-walled-gardens/

Lead Generation with Facebook Ads: The Definitive Guide

Date: 01/Apr/2015

Link: http://adespresso.com/academy/blog/lead-generation-facebook-ads-definitive-guide/

By Massimo Chieruzzi of AdExpresso. Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.

Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Date: 26/Mar/2015

Link: http://www.marketingcharts.com/online/mobile-in-app-ads-expected-to-top-desktop-ads-in-spend-next-year-52967/

By MarketingCharts staff.

What brands and publishers need to know about Facebook’s developer conference 2015

Date: 26/Mar/2015

Link: http://digiday.com/platforms/brands-publishers-need-know-facebooks-developer-conference/

By Digiday.com If there’s one insight to be taken away from F8, Facebook’s annual conference for app developers, it’s that Facebook is gradually positioning itself to become the data, media-consumption and sharing backbone for the entire digital media industry.

8 Things I Hate About LinkedIn Ads

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/17/8-reasons-i-hate-linkedin-ads

Google DoubleClick For Publisher: how to create out-of-page creatives

Date: 21/Mar/2015

Link: https://support.google.com/dfp_sb/answer/6088046

Out-of-page line items make it easier to serve web creatives that do not fit in a traditional banner space or browser window. They may include pop-ups and floating line items and are sometimes called interstitials.

Hotel Marketers, Listen Up! Google AdWords Hotel Ads Improve How You Reach Guests

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/19/hotel-ads

Instagram Steps Up Its Game with New 'Carousel Ads'

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/05/instagram-advertising

What This Means For Your Instagram Advertising Strategy.

Solving the Cross-Device Problem

Date: 21/Mar/2015

Link: http://www.adotas.com/2015/03/solving-the-cross-device-problem/

By Erik Johnson, head of Atlas by Facebook. The answer is people-based marketing: reaching out to real individuals across devices, platforms and publishers so you can tell consistent stories that yield consistent results. With Atlas, we’ve built a toolkit that helps you connect with your audience like never before.

Introducing LinkedIn Lead Accelerator

Date: 14/Mar/2015

Link: https://business.linkedin.com/marketing-solutions/products/lead-nurturing

Drive more quality leads blazingly fast.

New Frontiers for Publishers and App Developers in 2015

Date: 14/Mar/2015

Link: http://blog.appnexus.com/2015/new-frontiers-publishers-app-developers-2015/

Programmatic: A Brand Marketer's Guide by Google

Date: 14/Mar/2015

Link: https://www.thinkwithgoogle.com/programmatic-guide

Soon, all brands will be confident in their ability to use programmatic buying to engage and move audiences when it matters most. This guide shows readers how.

Why some Facebook ad pros should be worried

Date: 14/Mar/2015

Link: http://fbppc.com/advertising/facebook-ad-pros-worried/

You probably have seen Facebook Go or related programs where Facebook will set up ad campaigns directly for clients. They’ll consult on strategy, explain how certain features work, build ads with you, and suggest optimizations.

Another Round of Web Redesigns Brought to You by 'Viewability'

Date: 07/Mar/2015

Link: http://adage.com/article/media/watchword-publisher-redesigns-viewability/297485/

PPC Client Onboarding: More Than Just Securing Account Access

Date: 07/Mar/2015

Link: http://www.slideshare.net/bakedwheat/ppc-client-onboarding-more-than-just-securing-account-access

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Date: 07/Mar/2015

Link: http://www.viperchill.com/1000-facebook-guide/

What worries European publishers most

Date: 07/Mar/2015

Link: http://digiday.com/publishers/worries-european-publishers/

Instagram Ads Will Soon Include Links

Date: 01/Mar/2015

Link: http://blogs.wsj.com/cmo/2015/03/04/instagram-ads-will-soon-include-links/

BY WSJ.

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Date: 01/Mar/2015

Link: http://www.adweek.com/news/technology/instagram-unveils-new-features-advertisers-carousel-style-photos-web-links-163268

Reach Out and Touch Someone with New Social Ad Formats

Date: 01/Mar/2015

Link: http://www.slideshare.net/bakedwheat/john-lee-czlto-social-ads-051514

Twitter Advertising webinar: Twitter Website Cards

Date: 25/Feb/2015

Link: https://www.youtube.com/watch?v=eNaQmOpNcp8

By Twitter UK. Get more impact from your Twitter campaigns with Website Cards. See how to create and use engaging cards for your promoted and non-promoted Tweets in this 25 minute demonstration.

Facebook Ads vs Google Ads

Date: 14/Feb/2015

Link: https://www.tabsite.com/blog/facebook-ads-vs-google-ads/

By Mike Gingerich of Tabsite.com

Publishers Must Set Private Marketplace Rules, Pursue Two-Way Transparency

Date: 07/Feb/2015

Link: http://adexchanger.com/the-sell-sider/publishers-must-set-private-marketplace-rules-pursue-two-way-transparency/

By Brian Mikalis of Monetization Pandora.

8 Facebook Ad Hacks to Help You Triple ROI on Your Next Campaign

Date: 01/Feb/2015

Link: http://www.postplanner.com/facebook-ad-hacks-to-help-you-triple-roi-on-next-campaign/

CNN Mobile Specifications Overview

Date: 01/Feb/2015

Link: http://edition.cnn.com/services/advertise/specs/specs_mobile_overview.html

CNN is presented on several mobile devices and offers many ways for an advertiser to reach their audience. Below is a high level overview of our ad capabilities across all of our platforms.

Direct Sales And Programmatic: A Happy Medium?

Date: 01/Feb/2015

Link: http://adexchanger.com/the-sell-sider/direct-sales-and-programmatic-a-happy-medium/

By Lorne Brown of Operative. There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer predicts, 63% of digital display will be programmatic, up from 24% in 2014.

Mobile Web Is Paramount For Small And Medium-Sized Publishers

Date: 01/Feb/2015

Link: http://adexchanger.com/mobile/mobile-web-is-paramount-for-small-and-medium-sized-publishers/

More Agencies For Atlas: Facebook Signs Merkle, Plugs Into Mediaocean

Date: 01/Feb/2015

Link: http://adexchanger.com/ad-exchange-news/more-agencies-for-atlas-facebook-signs-merkle-plugs-into-mediaocean/

Serve Up 5x the Content with Facebook’s Updated Multi-Product Ads

Date: 01/Feb/2015

Link: http://fbppc.com/advertising/serve-5x-content-facebooks-updated-multi-product-ads/

This article is about Facebook’s Multi-Product Ads.

The 5 superpowers of banner ads we've overlooked

Date: 01/Feb/2015

Link: http://www.imediaconnection.com/content/38095.asp?imcid=nl#singleview

2015 – The Year Agencies Will Take In-app Advertising to the Next Level

Date: 05/Jan/2015

Link: http://www.tune.com/blog/2015-the-year-agencies-will-take-in-app-advertising-to-the-next-level/

By Craig Danz. More because a rough consensus has coalesced around what to expect from the future of mobile app advertising and yet no one seems very sure about how to actually get us there. By simple virtue of the mobile marketing space being the hottest in the world, 2015 is bound to be a pivotal year.

A Banner Year For Innovative Mobile And Digital Ad Units

Date: 05/Jan/2015

Link: http://adexchanger.com/online-advertising/a-banner-year-for-innovative-mobile-and-digital-ad-units/

By Allison Schiff. The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone.

Mobile Marketing Essentials: Guidelines for Sophisticated Campaigns

Date: 05/Jan/2015

Link: http://www.tune.com/blog/mobile-marketing-essentials-guidelines-for-sophisticated-campaigns/

By Andrew Hansen. In the spirit of making mobile marketing better, for everyone, we’re pleased to announce that over the course of the next three months MobileAppTracking will be rolling out an educational series titled “Mobile Marketing Essentials: Guidelines for Sophisticated Campaigns.”

The Official Facebook Adverts Guide (written by Facebook)

Date: 05/Jan/2015

Link: https://www.facebook.com/business/ads-guide

*Highly recommended* By Facebook. Facebook Adverts look slightly different depending on where they're seen and the results you want. This guide includes the latest specifications so that your Facebook Adverts look great wherever they're seen. Click on the placements to learn more, or choose an advertising result on the left for more detailed guidelines.

3 things you must know about Facebook ads in 2015

Date: 01/Jan/2015

Link: http://www.adweek.com/socialtimes/dennis-yu-reveals-the-3-thing-you-must-know-about-facebook-ads-in-2015

By Dennis Yu (blitz metrics).

US social media brands engage to the tune of $11 billion in ad spend by 2017

Date: 01/Jan/2015

Link: http://www.mintel.com/press-centre/technology-press-centre/social-networking-ad-trends

By Mintel. When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Why Contextual Ads Fail?

Date: 01/Jan/2015

Link: http://beta.slashdot.org/story/208187

Google Adsense: 2014 Year in Review

Date: 29/Dec/2014

Link: http://adsense.blogspot.be/2014/12/2014-year-in-review.html

By the Google AdSense team.

Google DFP compared to directly serving AdSense

Date: 29/Dec/2014

Link: http://webgilde.com/en/google-dfp-compared-to-adsense/

By Thomas Maier.

New Study Finds Facebook’s Mobile Ad Network Ripe For App Marketers

Date: 19/Dec/2014

Link: http://blogs.wsj.com/cmo/2014/12/19/new-study-finds-facebooks-mobile-ad-network-ripe-for-app-marketers/

By Mike Shields on WSJ. Earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity. Read More.

Affiliate Advertising on Facebook: A thing of the past?

Date: 14/Nov/2014

Link: http://fbppc.com/news-updates/affiliate-advertising-facebook-thing-past/

By Bill Cleere on Fbppc.com

Facebook Advertising: Not For Cheapskate Marketers

Date: 24/Oct/2014

Link: http://www.adexchanger.com/data-driven-thinking/facebook-advertising-not-for-cheapskate-marketers/

By David Serfati. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based platform to one that offers advertisers direct response and, ultimately, sales.

Has AppNexus Spotted A Chink In Google’s Armor? Facebook Did.

Date: 24/Oct/2014

Link: http://www.liveintent.com/news/industry-news/has-appnexus-spotted-a-chink-in-googles-armor-facebook-did/

By Matt Keiser. A schism has emerged between those putting their eggs in the basket of the cookie and the data-management platform (DMP) as the key to targeting, and those who put their stock in using first-party data to target, which is also known as “people-based marketing, according to Facebook’s David Jakubowski.

Facebook Ads: Direct Response Marketing with Facebook

Date: 01/Sep/2014

Link: http://www.slideshare.net/luciodiasribeiro/facebook-dr-bestpracticesguide

How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing. Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.

Facebook Ads: Getting Started Off Right!

Date: 01/Sep/2014

Link: http://www.slideshare.net/PortentInteractive/portent-webinar-facebook-ads-now

Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.

How to Create Effective Facebook Ad Reports for Clients

Date: 01/Sep/2014

Link: http://www.jonloomer.com/2014/09/09/facebook-ad-reports-clients/

One of the main struggles that my readers face as consultants is crafting effective Facebook advertising reports that they can send to their clients. Luckily, Facebook has a powerful, customizable reporting system available. Unfortunately, the vast majority of advertisers don’t use it.

Do Digital Media Agencies Have a Plan?

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/do-digital-media-agencies-have-a-plan/

In the old paradigm, agencies largely provided value by dealing with the intricacies of negotiating with vendors, moving data from plans to ad servers and billing systems and keeping clients in the loop on how their digital media “investments” were performing. Optimization was largely defined as cancelling a bad deal and re-allocating budget into a better one. Today’s ad technology has given marketers and their agencies a lot more knobs and buttons to push. We are rapidly seeing a shift away from manual, Excel-based processes to nimble, web-based planning technology, driven by centralized data.

Facebook Ads future looks bright: video, Audience Network and mobile are keys

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/24/facebooks-future-looks-bright-video-audience-network-and-mobile-are-keys/

Facebook is knocking on the door of bringing in $3 billion in a single quarter — and that might just be a stepping stone.

Facebook Ads: Achieve offline sales by emphasizing Reach, not Engagement

Date: 01/Jul/2014

Link: http://www.socialcode.com/facebook-branding-campaigns-reach-engagement-key-roi/

Facebook direct response campaigns have a clear success metric: cost per action (CPA). An exact measurement of how many ad dollars it costs for a user to click offsite and convert through a digital purchase or event registration. Without immediate conversion or revenue data, success metrics for Facebook branding campaigns – designed for brand awareness, preference or offline sales – are less clear. Consequently, some marketers choose user engagement metrics to measure success, and optimize campaigns accordingly.

Facebook Ads: Inside a large-scale advertising campaign

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/24/infographic-inside-a-large-scale-facebook-advertising-campaign/

You’ve seen major advertising campaigns from big brands land in your News Feed. But how did they come to fruition?

Facebook Lets Competing Advertisers Target Off Each Other's Site And App Data

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-exchanges/facebook-lets-competing-advertisers-target-off-each-others-site-and-app-data/

By Zach Rodgers. Facebook will soon begin using data signals gathered from its publisher integrations to inform ad messaging, creating profiles based on a far more complete universe of potentially interested buyers than it has ever made available to advertisers before.

For Premium CPM Prices, the Only Way Is Up

Date: 01/Jul/2014

Link: http://www.emarketer.com/Article/Premium-CPM-Prices-Only-Way-Up/1010960/10

Put simply: Buyers want display ads that perform, and they’re willing to pay a premium for them, according to a new eMarketer report: Desktop Display CPMs 2014: Rising at the Top, Falling at the Bottom, Squeezed in the Middle.

Gaming The Attribution System

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/gaming-the-attribution-system/

Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and to inform which tactics effectively grow their business. While advertisers work hard to use attribution properly, they often unknowingly incentivize the wrong behavior from vendors, leading to ineffective spending of their budgets. It’s a dirty secret of today’s digital ecosystem. I call it “attribution gaming.”

Global Facebook Advertising Benchmark Report 2014Q2

Date: 01/Jul/2014

Link: http://www.nanigans.com/

This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other pure play internet companies.

How to Build Brands and Drive Sales with Powerful Advertising ideas

Date: 01/Jul/2014

Link: http://www.slideshare.net/adcracker/ad-cracker

by AdCracker.com

Introducing Active View reporting in DoubleClick: A foundation for brand measurement

Date: 01/Jul/2014

Link: http://doubleclickadvertisers.blogspot.be/2014/07/introducing-active-view-reporting-in-doubleclick.html

In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.

Mobile Creative Framework

Date: 01/Jul/2014

Link: http://mmaglobal.com/education/mobile-creative-framework

The MMA is pleased to provide details of the Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile Awards Program.

The Influence of Publisher Brands on Advertising Perceptions

Date: 01/Jul/2014

Link: http://www.slideshare.net/mediapostlive/hannah-margaret

Presenters: Margaret Hung, VP, International, Millward Brown Digital and Hannah Pavalow, Research Analyst, Millward Brown Digital

The Rise Of The Programmatic Media Specialist

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/the-rise-of-the-programmatic-media-specialist/

Take a historical view of the evolution of agencies in the past 15 years. Until the aughts, most media planners focused on traditional planning – including target audience preparation, strategies and tactics – just once a year or quarterly. Once that planning was complete and campaigns were set in motion, things would ramp down. Optimization was a maintenance endeavor that took up no more than 30% of agency media folks’ time. In recent years, that 70% planning and 30% optimization paradigm has flipped, due to the advances of technology and the development of programmatic media. Teams now must optimize on the fly in real time because clients increasingly demand it. It started with search. Because of access to data, agency search marketers focused on optimization in real time vs. quarterly. Recognizing this shifting dynamic, agencies now refer to search planners as search analysts or strategists instead.

What I learned spending $2 Million on Facebook Ads.

Date: 01/Jul/2014

Link: http://okdork.com/2014/03/04/how-to-start-advertising-on-facebook/

By Noah Kagan. The whole Facebook ads world can be very confusing. Target this interest, don’t do this hack, make sure to exclude certain people. Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads and when I worked there I helped build their ad system.

Facebook Ads Dictionnary

Date: 01/Jun/2014

Link: http://www.slideshare.net/WishpondTechnologiesLtd/facebook-ad-dictionary

Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)

Facebook Ads: Learn Dynamic Insertion Retargeting for Travel Sites

Date: 01/Jun/2014

Link: http://blog.triggit.com/learn-dynamic-insertion-retargeting-for-travel-sites/

Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price.

PPC - Monthly Performance Report (template)

Date: 01/Jun/2014

Link: http://ShimonSandler.com/

The Theory of Peak Advertising and The Future of the Web

Date: 01/Jun/2014

Link: http://peakads.org/

By Tim Hwang and Adi Kamdar October 2013. Advertising is the critical financial engine of the Internet. * The argument that an overall slowing in online advertising will eventually force a significant shift in the structure of business online. * Perhaps most notably, customers older than 65 years of age, despite constituting only 5% of the experimental group, were responsible for 40% of the total effect observed as a result of the advertising. * Someone might develop a behavioral targeting system that perfectly delivers compelling ads to the right customer flawlessly.

6 Irrefutable Reasons Why Psychographic Content Marketing IS The NEW Display

Date: 01/May/2014

Link: http://www.aimclearblog.com/2014/03/20/6-irrefutable-reasons-psychographic-content-marketing-is-the-new-display/

With so much less SEO visibility and social distribution, how will marketers get enough eyeballs on precious content? The answer is to fundamentally alter our thinking about the very purpose of display ads, to squeeze triple duty out of our display dollars by thinking of display campaigns as editorial calendar-based social content amplification programs measured against content marketing and conversion KPIs.

Bad Spot to Be In: Playing Catch-up with Mobile Advertising

Date: 01/May/2014

Link: https://blogs.oracle.com/socialspotlight/entry/bad_spot_to_be_in

You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage. It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there.

Facebook - Learn Dynamic Insertion Retargeting for Travel Sites

Date: 01/May/2014

Link: http://blog.triggit.com/learn-dynamic-insertion-retargeting-for-travel-sites/

Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price.

Facebook Ads Details Guide, Download

Date: 01/May/2014

Link: http://www.facebook.com/help/www/666115643400679/

For a complete list of ads you can buy and details about them.

Fraud Detection In Advertising

Date: 01/May/2014

Link: http://openx.com/

Fraud in the digital advertising industry is no laughing matter. Each year, advertisers fall victim to $3 - $7 billion in CPM impression fraud, and another $5 billion in click fraud.

Mobile App Install Ads - Product Setup Guide

Date: 01/May/2014

Link: http://www.Facebook-Studio.com/

Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the best ad unit to use if your objective is to drive app installs. Mobile app install ads click directly to your app in the iOS iTunes app store (if using an iPhone) or Google Play store (if using Android). Mobile app install ads display in mobile news feed.

Programmatic Ad Buying for MOBILE

Date: 01/May/2014

Link: http://openx.com/

In 2014, OpenX and Digiday have teamed up again to continue the examination of the next phase of programmatic trading: programmatic + mobile. This year’s study intends to explore the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising. The white paper, “Programmatic + Mobile”, specifically examines why the programmatic buying of mobile lags behind display.

Psychographic Targeting Unhinged! The Zen Of Whole Customer Persona Modeling

Date: 01/May/2014

Link: http://www.aimclearblog.com/2012/06/29/psychographic-targeting-unhinged-the-zen-of-whole-customer-persona-modeling/

As an industry we have finally arrived in the holistic-user-targeting future! Psychographic variable research is now the gold standard by which to hold marketers accountable. Now and forever, best-in-class execution means paid and organic campaigns that deliver seriously sliced and tagged traffic by empirical attributes holistically across social and search. Haven’t heard of psychographics? Well, you will.

New ways to create and use tailored audiences in Twitter

Date: 01/Apr/2014

Link: https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences

The Complete Guide To Facebook Ads

Date: 01/Apr/2014

Link: http:www/wishpond.com/

We’ve created the Complete Guide to Facebook Advertising to help you get the best ROI possible, generate new leads and customers, and maximize the potential of Facebook Ads.

6 Irrefutable Reasons Why Psychographic Content Marketing IS The NEW Display.

Date: 01/Mar/2014

Link: http://www.aimclearblog.com/2014/03/20/6-irrefutable-reasons-psychographic-content-marketing-is-the-new-display/

Most brands don’t generate nearly enough revenue from their content marketing investment. The answer is to fundamentally alter our thinking about the very purpose of display ads, to squeeze triple duty out of our display dollars by thinking of display campaigns as editorial calendar-based social content amplification programs measured against content marketing and conversion KPIs.

IAB - Internet Advertising Revenue Report FY2012.

Date: 01/Mar/2014

Link: http://www.iab.net/

Notice the trend to performance-based marketing. Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC, publicly available online corporate data, and information provided by online ad selling companies.

Performance Based Advertising (Wikipedia)

Date: 01/Mar/2014

Link: http://en.wikipedia.org/wiki/Performance-based_advertising

Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement.

Facebook And Twitter Will Dominate Display Ads in Two Years (Or Less).

Date: 01/Feb/2014

Link: http://www.adexchanger.com/data-driven-thinking/facebook-and-twitter-will-dominate-display-ads-in-two-years-or-less/

Facebook quietly launched a retargeting killer called Website Custom Audiences (WCA).

The Comprehensive Guide to Native Advertising

Date: 01/Feb/2014

Link: http://www.vocus.com/

Native advertising – the purchasing of sponsored content on social networks and online websites – dominated digital marketing conversations the past year.

Workflow sheet for Teespring Ad Production Flow

Date: 01/Feb/2014

Link: http://www.amazon.com/Facebook-Demystified-Critical-Components-Viral-ebook/dp/B00B6I2J86

By Donald Wilson.

Beating Banner Blindness in 2014 and beyond

Date: 01/Jan/2014

Link: http://www.infolinks.com/

By Dave Zinman (the inventor of ad servers).

Bootstrap Landing Page Design

Date: 01/Jan/2014

Link: http://cvrolf.infozine.be/wp-custom/images/bootstrap-landing-page-preview.jpg

By me.

Killer Facebook Advertising with Facebook APPS V5.7

Date: 20/Aug/2013

Link: http://www.blitzmetrics.com/

Training Guides for Facebook - Ads, Power Editor, Social Analytics, Brands.

Date: 20/Aug/2013

Link: http://www.blitzmetrics.com/

A set of 7 detailed training guides. Highly recommended.

The FBX Facebook Exchange Handbook

Date: 01/May/2013

Link: http://www.chango.com/

The Facebook Exchange is a real-time bidding (RTB) media exchange whereby Facebook sells ad inventory to multiple bidders in an auction. Unlike other forms of advertising on Facebook (Marketplace Ads), FBX does not allow the advertiser to decide whom to target based on their profile data or likes, but instead requires the advertiser to bring their own data to make those decisions.

Widespread AdWords Atrophy, Top 3 PPC Failure Points and Remedies

Date: 30/May/2012

Link: http://www.roirevolution.com/

Is your PPC program plagued with lethargy? It's discouraging when your occasional gains are overshadowed by months of stagnation. While there's seldom one quick fix that will completely turn around your AdWords campaigns, this report contains proven remedies for the top 3 PPC failure points. Read this 10-page special report.

Display Business Trends, Publisher Edition

Date: 29/May/2012

Link: http://www.google.com/dfp

Tip.

How To Create Epic Facebook Ads

Date: 23/May/2012

Link: http://www.hubspot.com/

Tip.

Six Things You Need to Know About RTB Display Advertising

Date: 16/May/2012

Link: http://www.quantcast.com/

Selling Display to Search Client

Date: 26/Apr/2012

Link: http://www.acquisio.com/

Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels to maximize conversions for their clients.

Facebook Ads - Power Editor Guide

Date: 28/Mar/2012

Link: http://www.facebook.com

By Facebook.

The Arrival of Real Time Bidding RTB

Date: 01/Jul/2011

Link: http://www.google.com/dfp

Social Media Target Audience and Performance Analysis - Worksheet

Date: 21/Jun/2011

Link: http://www.socialprofitformula.com/

Facebook Ads, here are 11000 excellent images for your collection.

Date: 01/Jun/2011

Link: http://blog.mixrank.com/6-killer-facebook-ads-image-tactics-that-will

By Mixrank (formerly called Insight.io).

Facebook Ads, Overview and Tips

Date: 10/May/2011

Link: http://www.portent.com/

Facebook Ads, praktijkervaringen en 10 tips

Date: 08/Apr/2011

Link: http://www.marketingfacts.nl/

Case Study, An 80K Facebook Campaign

Date: 01/Nov/2010

Link: http://www.stackthatmoney.com/

Advanced AdWords PPC Bidding Strategies for 2011

Date: 01/Sep/2010

Link: http://www.acquisio.com/

Why Advertising Is Failing On The Internet

Date: 01/Mar/2009

Link: http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/

By Eric Clemons. The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses are his own, and we present them here to foster debate. *** Obviously, we hope there is a place for advertising on the Internet since it pays our bills*** Update This post has obviously touched a nerve. Clemons responds to his critics below at the bottom of the post.

Date:

Link:

 

 


Analytics

Analytics 3.0 ***VALUABLE***

Date: 01/Jun/2015

Link: https://hbr.org/2013/12/analytics-30/ar/1

By Thomas H. Davenport. Those of us who have spent years studying data smart companies believe we’ve already lived through two eras in the use of analytics. We might call them BBD and ABD, Before big data and After big data.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Date: 01/Jun/2015

Link: http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/

By Avinash Kaushik of Google. In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Date: 01/Jun/2015

Link: http://www.kaushik.net/avinash/see-think-do-content-marketing-measurement-business-framework/

By Avinash Kaushik of Google. The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today.

Is Google Analytics Newest Data Quality Issue the Most Challenging?

Date: 21/May/2015

Link: http://www.jeffalytics.com/google-analytics-data-quality-issue/

By Jeff Sauer. There is a massive data quality issue happening right now in Google Analytics, and not enough people are talking about it. This is the most challenging data quality issue that I have seen in the 10 years I have used the product. Author’s Note: This post is asking an honest question about some issues I am noticing with the quality of data in Google Analytics. My business relies on the generosity of Google to provide Google Analytics for free to many satisfied users, and by no means do I want to damage that relationship. But this topic seems so out of control I am hoping this post will show the size of the problem we are currently facing.

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

Date: 01/Apr/2015

Link: https://blog.kissmetrics.com/15-google-analytics-tips/

By Paul Koks of Online Metrics via KissMetrics.com

Best Practice Solutions Guide: Implementing Google Analytics via Google Tag Manager

Date: 21/Mar/2015

Link: http://www.bloggerchica.com/best-practice-solutions-guide-implementing-google-analytics-via-google-tag-manager/

By Krista Seiden.

Social-buttons.com Referral Spam in Google Analytics

Date: 21/Mar/2015

Link: https://www.mooresoftwareservices.com/Web-Commerce/social-buttons-com-referrer-spam

By Bruce Moore. Google Analytics showed that my site got a big spike in referral traffic from site34.social-buttons.com. After dealing with the darodar.com referral problems in late 2014 where darodar.com spammed Google Analytics trying to get web masters to go to their site, I didn’t automatically go to the social-buttons.com site.

Business vs Marketing Analyst: Roles, Skillsets & Career Paths

Date: 14/Mar/2015

Link: http://www.bloggerchica.com/business-vs-marketing-analyst-roles-skillsets-career-paths/

Cross Domain Tracking in Universal Analytics demystified

Date: 14/Mar/2015

Link: http://www.optimizesmart.com/cross-domain-tracking-in-universal-analytics-demystified/

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Date: 14/Mar/2015

Link: http://www.kaushik.net/avinash/universal-analytics-implementation-tips-strategy-tactics/

Digital analytics and marketing framework for Conversion Optimization (TIP)

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/digital-analytics-and-marketing-framework-for-conversion-optimization/

Geek guide to removing referrer spam in Google Analytics

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics/

Google Analytics Visual Glossary

Date: 01/Mar/2015

Link: https://www.e-nor.com/blog/google-analytics/google-analytics-visual-glossary

One tip that will Skyrocket your Analytics Career

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/one-tip-will-skyrocket-analytics-career/

Google Analytics Events: Best Practices for Hierarchies and Naming Conventions

Date: 21/Feb/2015

Link: http://www.bloggerchica.com/events-best-practices-for-hierarchies-and-naming-conventions/

Marketing Strategy for Search and its relation to Analytics

Date: 21/Feb/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

User Interface Of Beautiful Dashboards

Date: 21/Feb/2015

Link: http://www.designyourway.net/blog/inspiration/user-interface-of-beautiful-dashboards/

Compare The Best Digital Analytics Products

Date: 14/Feb/2015

Link: https://www.g2crowd.com/categories/digital-analytics

G2 Crowd helps you compare the best Digital Analytics Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Date: 14/Feb/2015

Link: http://www.kaushik.net/avinash/competitive-intelligence-analysis-tools-metrics-reports-techniques/

By Avinash Kaushik.

Understanding the Google Analytics Cohort Report

Date: 14/Feb/2015

Link: http://cutroni.com/blog/2015/02/06/using-cohort-report/

By Justin Cutroni.

4 Steps to Measuring What Matters Most

Date: 07/Feb/2015

Link: http://www.clickz.com/clickz/column/2391678/4-steps-to-measuring-what-matters-most

By Adam Singer.

How a session is defined in Analytics

Date: 07/Feb/2015

Link: https://support.google.com/analytics/answer/2731565?hl=en

By Google.

12 A/B Split Testing Mistakes I See Businesses Make All The Time

Date: 01/Feb/2015

Link: http://conversionxl.com/12-ab-split-testing-mistakes-i-see-businesses-make-all-the-time/

5 Uncomfortable A/B Testing Questions

Date: 01/Feb/2015

Link: http://conversionxl.com/5-uncomfortable-testing-questions/

How To Steal Your Competitor’s Social Media Followers

Date: 01/Feb/2015

Link: https://blog.kissmetrics.com/steal-your-competitions-followers/

REAL Time On Page in Google Analytics

Date: 01/Feb/2015

Link: http://www.analytics-ninja.com/blog/2015/02/real-time-page-google-analytics.html

Hint: bounce rate calculation.

Statistical Significance Does Not Equal Validity (or Why You Get Imaginary Lifts)

Date: 01/Feb/2015

Link: http://conversionxl.com/statistical-significance-does-not-equal-validity/

What Is A Large Enough Sample?

Date: 01/Feb/2015

Link: http://www.win-vector.com/blog/2011/06/what-is-a-large-enough-random-sample/

Netflix JavaScript Talks - Scaling A/B Testing on Netflix.com with Node.js

Date: 15/Jan/2015

Link: http://www.slideshare.net/csaintamant/netflix-javascript-talks-scaling-ab-testing-on-netflixcom-with-nodejs

5 Steps for Comparing Your App Funnels Organic vs. Marketing

Date: 22/Dec/2014

Link: http://info.localytics.com/blog/5-steps-for-comparing-your-app-funnels-organic-vs-marketing

Localytics.com | Different apps and businesses each have unique conversion metrics. They range from social shares, to eCommerce purchases, to media downloads. Despite these differences, they all share one common trait: they have pathways leading up to them. These pathways are called conversion funnels. When you look at your acquisition strategy, it's important to focus on how many of your users are converting.

Big Data & the importance of Data Science

Date: 19/Dec/2014

Link: http://www.slideshare.net/wimvanleuven/big-data-data-science

By Wim Van Leuven of BigData.be - First of all we define Big Data in the light of the 3 Vs: volume, velocity and variety; next we move on to redefine Big Data, and we touch the topic of a data lake. We envision that Big Data will become mainstream for small organisations as well, what we can do with Big Data, how to tackle Big Data projects, what challenges lie ahead, but what opportunities are there to reap. And of course how important data science is to find the meaning in all the data.

Pervasive Analytics Gets Real

Date: 19/Dec/2014

Link: http://www.cloudera.com/content/cloudera/en/resources/library/recordedwebinar/slides--pervasive-analytics-gets-real.html

By Cloudera. Intel, Cloudera and guest speaker Forrester Research, Inc. discuss the strategy of pervasive analytics and real life examples of how analytics have already been embedded into applications and workflows.

The Future of Hadoop: A deeper look at Apache Spark

Date: 19/Dec/2014

Link: http://www.slideshare.net/cloudera/spark-webinar-92314-dl

By Cloudera. Jai Ranganathan, Senior Director of Product Management, discusses why Spark has experienced such wide adoption and provide a technical deep dive into the architecture. Additionally, he presents some use cases in production today.

Google Analytics Set-up Checklist for Ecommerce

Date: 10/Nov/2014

Link: http://www.practicalecommerce.com/articles/75543-Google-Analytics-Set-up-Checklist-for-Ecommerce

By Kunle Campbell on PracticalCommerce.com

Google revamps the Webmaster Tools API

Date: 01/Sep/2014

Link: http://searchengineland.com/google-revamps-webmaster-tools-api-203047

Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools.

Google Universal Analytics: Weather As A Custom Dimension

Date: 01/Sep/2014

Link: http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/

I’ve fallen in love with Universal Analytics and Google Tag Manager. Together they form an incredibly powerful tool for marketing professionals. In most cases, I no longer need to post recommendations to my client for yet another page template revision, since with the tag manager in place, I can just add custom code via the admin panel. Add to that the power of Universal Analytics with its ultra-sensitive Measurement Protocol, and the ability to craft custom dimensions and metrics, and voila! I’m in a happy place. In this post, I take you through a short JavaScript dev journey of utilizing weather data as a custom dimension in your site’s Analytics. You only need to have Universal Analytics and Google Tag Manager installed on your site.

The Data Layer - Simo Ahava's blog

Date: 01/Sep/2014

Link: http://www.simoahava.com/analytics/data-layer/

Writing this article is dangerous. Data Layer is two marketers short of becoming a buzz word.

What is customer lifetime value (CLV) and why do you need to measure it?

Date: 01/Sep/2014

Link: https://econsultancy.com/blog/65435-what-is-customer-lifetime-value-clv-and-why-do-you-need-to-measure-it

In this article I'll ride into the dusty, obfuscated world of marketing phrases, acronyms and buzzwords and try to make sense of it all in the clearest language possible.

Why everyone in media needs an analytics upgrade!

Date: 01/Sep/2014

Link: http://www.bain.com/publications/articles/why-everyone-in-media-needs-an-analytics-upgrade.aspx

Media companies once had to read the tea leaves in focus groups, TV ratings and chart rankings to help guide their investment decisions, but no longer. They are now awash in data. Across devices and media types, they can track clicks, views and shares—all containing information that, when properly sifted and understood, can improve the odds of their programming bets.

Despite the explosion in online analytics, marketers still don’t know what they’re doing

Date: 01/Jul/2014

Link: http://pando.com/2014/06/18/despite-the-explosion-in-online-analytics-marketers-still-dont-know-what-theyre-doing/

By James Robinson. We’re in the second decade of the advertising and marketing revolution brought on by the Internet. Except the sad thing is that no one really knows if the new information on offer makes any sense.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Date: 01/Apr/2014

Link: http://www.kaushik.net/avinash/digital-marketing-analytics-challenges/

Conversieoptimalisatie: wat zijn de trends in 2014?

Date: 01/Feb/2014

Link: http://www.frankwatching.com/archive/2014/01/27/conversieoptimalisatie-wat-zijn-de-trends-in-2014/

By FrankWatching.com Wanneer we over conversieoptimalisatie spreken, wordt er vaak direct gedacht aan het optimaliseren van je conversiepercentage. Eigenlijk gaat het hier helemaal niet om, maar juist om het optimaliseren van je opbrengsten per bezoeker. Je wilt de opbrengsten per bezoeker verhogen.

Correlation versus Causation in Web Analytics

Date: 01/Feb/2014

Link: http://www.portent.com/blog/analytics/attribution-fu-slides-video.htm

By Portent Inc. If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other channels. How do you prove it?

Google Analytics Checklist for New Projects

Date: 01/Feb/2014

Link: http://moz.com/blog/google-analytics-checklist-for-new-projects

By Moz.

The 3 Landing Page Mistakes That 98% of Marketers are Making (and how to fix them)

Date: 01/Feb/2014

Link: http://www.slideshare.net/slideshow/view?login=unbounce&title=the-3-landing-page-mistakes-that-98-of-marketers-are-making-and-how-to-fix-them

By Unbounce.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Date: 01/Dec/2012

Link: http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/

Top!

Digital Marketing and Measurement Model

Date: 01/Jan/2012

Link: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/

Top!

 

 


Career

10 tips to make your resume stand out from the pack

Date: 21/May/2015

Link: http://www.imediaconnection.com/content/38754.asp?imcid=nl#singleview

14 Marketing Skills to Add to Your Resume in 2015

Date: 21/May/2015

Link: http://www.wordstream.com/blog/ws/2015/04/07/marketing-skills

By Wordstream.

Dit willen interviewers echt horen tijdens een sollicitatiegesprek.

Date: 01/May/2015

Link: http://www.stepstone.be/Carriere-Tips/Tips-Trucs/dit-willen-interviewers-echt-horen-tijdens-een-sollicitatiegesprek.cfm

By StepStone.

The full-stack employee

Date: 14/Apr/2015

Link: https://medium.com/@chrismessina/the-full-stack-employee-ed0db089f0a1

Nearly two years after I left Google, I’m starting to understand what’s going on in the professional sphere. The conventional seams between disciplines are fraying, and the set of skills necessary to succeed are broader and more nebulous than they’ve been before. These days, you’ve gotta be a real polymath to get ahead; you’ve got to be a full-stack employee.

Nieuw jaar, nieuwe baan? Maximaliseer je kansen online!

Date: 15/Jan/2015

Link: http://www.frankwatching.com/archive/2015/01/15/nieuw-jaar-nieuwe-baan-maximaliseer-je-kansen-online/

140 Google Interview Questions,

Date: 01/Jul/2014

Link: http://www.impactinterview.com/2009/10/140-google-interview-questions/

Here’s a list of 140 Google interview questions. Many of our clients have interviewed and received Google job offers.

 

 


Content Marketing

How To Format DigitalOcean Articles For Publication

Date: 01/Jun/2015

Link: https://www.digitalocean.com/community/tutorials/how-to-format-digitalocean-articles-for-publication

By Sharon Campbell of DigitalOcean.com

Make your videos even more interactive with YouTube Cards

Date: 01/May/2015

Link: http://youtubecreator.blogspot.be/2015/03/make-your-videos-even-more-interactive.html

Optimize Your Welcome Emails With These 5 Templates

Date: 01/May/2015

Link: http://customer.io/blog/welcome-email-templates.html

By Janet Choi of Customer.io

How to Win Your Audience’s Heart in 7 Minutes

Date: 14/Mar/2015

Link: https://blog.slideshare.net/2015/03/11/how-to-win-your-audiences-heart-in-7-minutes/

The average attention span of today’s audience member is short, 7 minutes to be exact. You either win their hearts in the first few minutes or are forgotten forever. Don’t believe me?

The Secret to Activating Your Audience’s Brain

Date: 14/Mar/2015

Link: https://blog.slideshare.net/2015/03/04/the-secret-to-activating-your-audiences-brain/

12 ways to keep visitors on your site longer

Date: 07/Mar/2015

Link: http://wpcurve.com/keep-visitors-on-your-site-longer/

15 Insanely Actionable Tips to Increase Blog Traffic

Date: 07/Mar/2015

Link: http://digitalphilippines.net/how-to-increase-blog-traffic/

Traffic is the lifeblood of every website because this is where most business owners and bloggers depend their monthly online sales.`Since the more traffic you can generate on a regular basis, the likelihood of earning more profit is higher.

4 Content Marketing Myths.

Date: 01/Jul/2014

Link: http://www.futurelab.net/blog/2014/06/4-content-marketing-myths

Technology transforms marketing in waves. New platforms like search engines, social media and the mobile web create amazing opportunities, but leave marketers scrambling to develop the talent and tactics to capitalize on them. For brand planners who’ve spent their careers developing strategy for ad campaigns, content doesn’t seem like it should be so different. Unfortunately, it is and that’s why content marketers are failing.

Stijlgids Nederlandse Taal [PDF in Dutch]

Date: 01/Jul/2014

Link: http://www.schrijf.be/

Why Content Marketing Fails (And When It Does Not)

Date: 01/Jun/2014

Link: http://www.slideshare.net/randfish/why-content-marketing-fails

By Rand Fishkin.

Five free blog post templates plus instructions

Date: 01/Nov/2013

Link: http://www.hubspot.com/

One Page Content Marketing Plan [template]

Date: 01/Sep/2013

Link: http://www.uncommonlysocial.com/

Buyer Persona 2013 template

Date: 01/Jun/2013

Link: http://www.hubspot.com/

How To Write Magnetic headlines

Date: 01/Jun/2013

Link: http://www.copyblogger.com/

Your headline is the first, and perhaps only, impression you make on a prospective reader.

Voice of Customer Survey [template]

Date: 01/Dec/2012

Link: http://www.copyhackers.com

How To Drive Extra Traffic to Your Site During Breaking News

Date: 20/Mar/2012

Link: http://www.optify.net/

Viral YouTube Authoring - Blueprint

Date: 25/Jul/2011

Link: http://www.isocialacademy.com/

MailChimp Guide for Bloggers

Date: 01/Feb/2010

Link: http://www.mailchimp.com/

 

 


CRO

How to Sell a CRO Budget to Your C-Suite

Date: 14/Jun/2015

Link: http://www.convinceandconvert.com/digital-marketing/sell-to-c-suite/

By Jay Bear of ConvinceAndConvert. Most of us know how important conversion rate optimization (CRO) is to our bottom line. Fortunately, CRO is a revenue driver, and it can have a positive impact on your business at every point in the funnel.

Budgeting for Conversion Rate Optimization (worksheet)

Date: 14/Jun/2015

Link: https://www.formstack.com/ebook/budgeting-for-cro

By Formstack. This fill-in-the-blank e-book will help beginners set goals, calculate lead values, and plan for CRO in their marketing budget.

Are Your Landing Pages Optimized?

Date: 07/Jun/2015

Link: http://blog.marketing.rakuten.com/affiliate/are-your-landing-pages-optimized

By Kimberly Anglin. Tons money and attention are spent on driving traffic, but there are times when on-page conversion optimization is just what your program needs. Here are some tips to help ensure that your landing pages are driving the highest conversions possible.

4 Steps To Increase Your Leads By More Than 108% on Facebook

Date: 01/May/2015

Link: http://www.jeffbullas.com/2015/04/23/4-steps-to-increase-your-leads-by-more-than-108-on-facebook/

By Jason Parks.

Lead Generation with Facebook Ads: The Definitive Guide

Date: 01/Apr/2015

Link: http://adespresso.com/academy/blog/lead-generation-facebook-ads-definitive-guide/

By Massimo Chieruzzi of AdExpresso. Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.

12 guaranteed methods to reduce Cost Per Acquisition

Date: 07/Mar/2015

Link: http://www.optimizesmart.com/12-guaranteed-methods-to-reduce-cost-per-acquisition/

How to Start Conversion Optimization like a Pro

Date: 07/Mar/2015

Link: http://www.optimizesmart.com/start-conversion-optimization-like-pro/

42 Mobile A/B Testing Terms You Need to Know

Date: 01/Mar/2015

Link: http://blog.optimizely.com/2015/03/05/43-mobile-ab-testing-terms-you-need-to-know/

As mobile continues to eat the world, the number of A/B tests running on mobile applications continues to grow. While A/B testing isn’t new, the vocabulary to talk about A/B testing mobile apps is new for many people.

Mobile Landing Page Optimization - 10 Best Practices for Success

Date: 21/Feb/2015

Link: http://searchenginewatch.com/sew/how-to/2188662/mobile-landing-page-optimization-practices-success

Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.

On Building an Optimization Agency: The Inception & The Future

Date: 21/Feb/2015

Link: http://blog.optimizely.com/2015/02/25/on-building-an-optimization-agency-the-inception-and-the-future/

By Optimizely.com

What it (Really) Takes: Three Absolutely Indespensible Elements for Digital Optimization

Date: 21/Feb/2015

Link: http://clearhead.me/post/82896987573/what-it-really-takes-three-absolutely

by ClearHead.

Does CRO mess up SEO? And vice versa?

Date: 14/Feb/2015

Link: http://www.conversion-rate-experts.com/cro-and-seo-transcript/

Rand Fishkin from Moz describes how to balance CRO and SEO to maximize your profits.

Visual Website Optimizer: How it Compares to The Rivals

Date: 01/Feb/2015

Link: http://rich-page.com/website-optimization/which-low-cost-testing-tool-google-content-experiments-vs-optimizely-vs-visual-website-optimizer/

A 50-Point Checklist For Creating The Ultimate Landing Page

Date: 01/Jul/2014

Link: http://unbounce.com/landing-pages/checklist/

You think your landing page is top-notch, right? Maybe. Perhaps. Probably not. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way.

It is Time to Forget the Fold of the Browser Page

Date: 01/Jul/2014

Link: http://www.neurosciencemarketing.com/blog/articles/forget-the-fold.htm

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more.

CRO Project Template - Time Saver

Date: 01/Nov/2013

Link: http://www.clicktale.com/

Use this PPT template to report the stakeholders about your CRO Project.

How value attribution will shape the future of affiliate marketing.

Date: 01/Nov/2013

Link: http://www.affiliatewindow.com/

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel. Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.

Conversion Psychology (10 Scenarios)

Date: 07/May/2012

Link: http://www.sparringmind.com/

By Gregory Ciotti.

The Complete Guide to Landing Page Optimization

Date: 02/Jan/2012

Link: http://www.hubspot.com/

An Introduction to Lead Generation

Date: 01/Jan/2012

Link: http://www.hubspot.com/

Unique Value Proposition - Blueprint Worksheet

Date: 01/Aug/2011

Link: http://www.marketingsherpa.com/

Create Engaging Content for successful lead generation

Date: 28/Jul/2011

Link: http://www.marketingsherpa.com/

Landing Page Optimization, Reduce Customer Anxiety

Date: 12/May/2011

Link: http://www.marketingsherpa.com/

SiteTuning and Optimizing Your Lead Flow

Date: 24/Feb/2011

Link: http://www.hubspot.com/

 

 


ICT & Web Development

Pure.css by Yahoo

Date: 01/Jun/2015

Link: http://purecss.io/

An idiomatic set of small, responsive CSS modules that you can use in every web project.

Why Golang is doomed to succeed

Date: 01/Jun/2015

Link: https://texlution.com/post/why-go-is-doomed-to-succeed/

By Texlution.com

JSON-LD & the semantic web - Brighton SEO April 2015

Date: 21/May/2015

Link: http://www.slideshare.net/linkdex/schema-jsonld-the-semantic-web-brighton-seo-april-2015-kirsty-hulse-linkdex

By Kirsty Hulse of Linkdex.

How Speed Up Your Front End Web Development Process

Date: 14/May/2015

Link: http://www.vandelaydesign.com/best-front-end-web-development-process/

By Jake of Vandelay Design.

Lessons From Facebook: React/Flux

Date: 14/May/2015

Link: https://keyholesoftware.com/2015/05/11/lessons-from-facebook-reactflux/

By Zach Gardner. This blog post will cover Facebook’s React JavaScript library and Flux application architecture paradigm.

JavaScript ES6 In Depth: An Introduction

Date: 01/May/2015

Link: https://hacks.mozilla.org/2015/04/es6-in-depth-an-introduction/

By Jason Orendorff of Mozilla. Welcome to ES6 In Depth! In this new weekly series, we’ll be exploring ECMAScript 6, the upcoming new edition of the JavaScript language. ES6 contains many new language features that will make JS more powerful and expressive, and we’ll visit them one by one in weeks to come.

Best PHP Framework for 2015 - SitePoint Survey Results

Date: 01/Apr/2015

Link: http://www.sitepoint.com/best-php-framework-2015-sitepoint-survey-results/

By Sitepoint. As expected, Laravel won by a large margin once again.

Microservices: Breaking Apart the Monolith

Date: 21/Mar/2015

Link: http://www.slideshare.net/fortyfivan/microservices-webinar

By Ivan Dwyer of Iron.io - With the continued proliferation of the cloud and connected devices, microservices has emerged as a dominant architectural pattern for building modern applications by separating components around specific business capabilities.

Design futures part 1: Creating systems not destinations

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-1-creating-systems-not-products/

Design futures part 2: Personalization and the new product canvas

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-2-personalization-and-the-new-product-canvas/

Design futures part 3: Dealing with change

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-3-dealing-with-change/

Can Spark Streaming survive Chaos Monkey?

Date: 14/Mar/2015

Link: http://techblog.netflix.com/2015/03/can-spark-streaming-survive-chaos-monkey.html

Go-nuts and Bolts: An Introduction to BoltDB

Date: 14/Mar/2015

Link: https://www.hakkalabs.co/articles/go-nuts-bolts-introduction-boltdb

Promote Content with Structured Data Markup

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/?hl=en

Promote Content with Structured Data Markup: Specify your social profiles to Google

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/social-profiles?hl=en

Promote Content with Structured Data Markup: Specifying Your Organization's Logo

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/logos?hl=en

Creating semantic sites with Web Components and JSON-LD with Rich Markup

Date: 07/Mar/2015

Link: http://updates.html5rocks.com/2015/03/creating-semantic-sites-with-web-components-and-jsonld

Taming Your Go Dependencies (Golang)

Date: 01/Mar/2015

Link: https://www.digitalocean.com/company/blog/taming-your-go-dependencies/

By DigitalOcean.com

Understanding ECMAScript 6

Date: 21/Feb/2015

Link: https://leanpub.com/understandinges6/read

By Nicholas C. Zakas.

Loving a Log-Oriented Architecture

Date: 15/Feb/2015

Link: http://blog.parsely.com/post/1550/kreps-logs/

Jay Kreps created Apache Kafka to address his data integration needs at LinkedIn. He also wrote a widely-circulated essay about “The Log” that shows the motivation behind the system he created.

The Log: What every software engineer should know about real-time data's unifying abstraction

Date: 15/Feb/2015

Link: http://engineering.linkedin.com/distributed-systems/log-what-every-software-engineer-should-know-about-real-time-datas-unifying

By Jay Kreps of LinkedIn.

5 Practical Examples For Learning The React Framework

Date: 01/Feb/2015

Link: http://tutorialzine.com/2014/07/5-practical-examples-for-learning-facebooks-react-framework/

Big Data Failures Owe More To Business Culture Than Technology

Date: 01/Feb/2015

Link: http://readwrite.com/2015/02/09/big-data-failure-blame-corporate-culture

Most corporate cultures still aren't built around data.

How The MongoDB Database Learned To Scale

Date: 01/Feb/2015

Link: http://readwrite.com/2015/02/09/mongodb-scale-document-database-nosql

Making a Single Page App Without a Framework

Date: 01/Feb/2015

Link: http://tutorialzine.com/2015/02/single-page-app-without-a-framework/

React.js Conference January 2015 by Facebook

Date: 01/Feb/2015

Link: https://www.youtube.com/playlist?list=PLb0IAmt7-GS1cbw4qonlQztYV1TAW0sCr

This is a video playlist of all sessions.

Rebuilding HipChat with React.js

Date: 01/Feb/2015

Link: https://developer.atlassian.com/blog/2015/02/rebuilding-hipchat-with-react/

Stream processing, Event sourcing, Reactive, CEP… and making sense of it all

Date: 01/Feb/2015

Link: http://blog.confluent.io/2015/01/29/making-sense-of-stream-processing/

Some people call it stream processing. Others call it Event Sourcing or CQRS. Some even call it Complex Event Processing. Sometimes, such self-important buzzwords are just smoke and mirrors, invented by companies who want to sell you stuff. But sometimes, they contain a kernel of wisdom which can really help us design better systems. In this talk, we will go in search of the wisdom behind the buzzwords.

The Big-Data Tool Spark May Be Hotter Than Hadoop, But It Still Has Issues

Date: 01/Feb/2015

Link: http://readwrite.com/2015/01/27/spark-scala-hadoop-typesafe-dean-wampler

Hadoop is hot. But its kissing cousin Spark is even hotter. Indeed, Spark is hot like Apache Hadoop was half a decade ago. Spawned at UC Berkeley’s AMPLab, Spark is a fast data processing engine that works in the Hadoop ecosystem, replacing MapReduce. It is designed to perform both batch processing (similar to MapReduce) and new workloads like streaming, interactive queries, and iterative algorithms, like those commonly found in machine learning and graph processing.

Big Companies Are Still Struggling To Buy A BIG DATA Clue

Date: 19/Dec/2014

Link: http://readwrite.com/2014/12/19/big-data-why-companies-are-so-bad-at-it

By Matt Asay via ReadWrite.com

JavaScript Application Architecture On The Road To 2015

Date: 15/Dec/2014

Link: https://medium.com/@addyosmani/javascript-application-architecture-on-the-road-to-2015-d8125811101b

By Addy Osmani (Google) at Medium.com On a serious note, I thought it might be salutary to look at the state of application architecture in the JavaScript community as we ebb our way towards 2015. I’ll talk about composition, functional boundaries, modularity, immutable data structures, CSP channels and a few other related topics.

Git Pull Request Merge Strategies: The Great Debate

Date: 10/Dec/2014

Link: https://developer.atlassian.com/blog/2014/12/pull-request-merge-strategies-the-great-debate/

By Nicola Paolucci of Atlassian.

Digital Ocean's Plan For Cloud Domination: Treat Developers Like Gods

Date: 20/Nov/2014

Link: http://readwrite.com/2014/11/20/digital-ocean-cloud-domination-developers-as-gods

By Matt Asay via ReadWrite.com

An overview of the Go language for Java addicts

Date: 01/Nov/2014

Link: http://talks.golang.org/2014/go4java.slide#1

By Francesc Campoy.

Why I went from Python to the Go language (and not NodeJS)

Date: 01/Nov/2014

Link: http://jordanorelli.com/post/31533769172/why-i-went-from-python-to-go-and-not-node-js

By Jordan orelli.

Why the Go language is elegant and makes my code elegant

Date: 01/Nov/2014

Link: https://filippo.io/why-go-is-elegant-and-makes-my-code-elegant/

By Filippo Valsorda.

Why Open Source Is Becoming A Big Developer-Recruiting Tool

Date: 24/Oct/2014

Link: http://readwrite.com/2014/10/24/open-source-recruiting-facebook-netflix-twitter

By Matt Asay. Embrace open source to attract top talent—like Facebook.

Docker in Production — What We’ve Learned Launching Over 300 Million Containers

Date: 21/Oct/2014

Link: http://blog.iron.io/2014/10/docker-in-production-what-weve-learned.html

By Roman Kononov of Iron.io Now that we’ve been in production for several months, we wanted to take the opportunity to share with the community some of the challenges we faced in running a Docker-based infrastructure, how we overcame them, and why it was worth it.

From Backbone To React: Our Experience Scaling a Web Application

Date: 01/Sep/2014

Link: http://www.techsonian.net/2014/09/from-backbone-to-react-our-experience-scaling-a-web-application/

At Sonian we have a small team building interactive visualizations where companies can better understand their massive amounts of email data. Building this kind of program is non-trivial: data needs to be synchronized between servers and complex interfaces through user interactions or otherwise while at the same time having the user perceive it as “feeling right”. Like other software disciplines it’s a combination of engineering and art.

HTTP access control (CORS) - Mozilla MDN

Date: 01/Sep/2014

Link: https://developer.mozilla.org/en-US/docs/Web/HTTP/Access_control_CORS

Cross-site HTTP requests are HTTP requests for resources from a different domain than the domain of the resource making the request. For instance, a resource loaded from Domain A (http://domaina.example) such as an HTML web page, makes a request for a resource on Domain B (http://domainb.foo), such as an image, using the img element (http://domainb.foo/image.jpg). This occurs very commonly on the web today — pages load a number of resources in a cross-site manner, including CSS stylesheets, images and scripts, and other resources.

Reducing Domain Sharding

Date: 01/Sep/2014

Link: http://codeascraft.com/2014/02/19/reducing-domain-sharding/

Domain sharding has long been considered a best practice for pages with lots of images. The number of domains that you should shard across depends on how many HTTP requests the page makes, how many connections the client makes to each domain, and the available bandwidth. Since it can be challenging to change this dynamically (and can cause browser caching issues), people typically settle on a fixed number of shards – usually two.

The march towards the GO programming language

Date: 01/Sep/2014

Link: http://zef.me/6191/the-march-towards-go/

Today, TJ Holowaychuk, one of node.js most prolific module writers (express, jade, mocha, koa) has announced he is leaving Node.js for the Go language.

Why Learn Go?

Date: 01/Sep/2014

Link: https://www.youtube.com/watch?v=FTl0tl9BGdc

Hosted by O Reilly. By Rob Pike (the Commander of the Go language team at Google and one of the designers of the Unix OS).

Oracle's Big Miss: The End Of An Enterprise Era?

Date: 01/Jul/2014

Link: http://readwrite.com/2013/03/26/oracles-big-miss-the-end-of-an-enterprise-era

Oracle's big miss signals significant changes in how enterprise technology is bought and sold. It's an open question whether vendors like Oracle will be able to embrace things like cloud and open source in time to maintain their existing businesses while creating new ones for the future.

When Milliseconds Make Millions: Why Wall Street Programmers Earn the Big Bucks

Date: 01/Jul/2014

Link: http://adtmag.com/articles/2011/07/29/why-hft-programmers-earn-top-salaries.aspx

David Ramel follows up his "Highest Paid Programmers" article with a look inside the world of high-frequency trading, where coders earn top dollars and even nanoseconds count.

Why Workday has Oracle and SAP worried

Date: 01/Jul/2014

Link: http://fortune.com/2012/03/12/why-workday-has-oracle-and-sap-worried/

Aneel Bhusri and Dave Duffield were pioneers at PeopleSoft — until they were forced out. Now, with brisk sales and an IPO on the horizon, their new venture has big competitors on the defensive.

JavaScript Usage Statistics

Date: 01/Apr/2014

Link: http://trends.builtwith.com/javascript

Statistics for websites using JavaScript technologies

Wireless providers plan ahead for 1000x more mobile traffic the next decade.

Date: 01/Mar/2014

Link: http://www.qualcomm.com/media/documents/web1000x-mobile-data-challenge

By QualComm. Mobile data traffic is growing explosively and the industry is preparing for an astounding 1000x increase. The solution to this formidable challenge is obviously is a combination of more resources such as more spectrum and more small cells, but also new ways of acquiring, deploying, operating and managing these resources.

The Past, Present and Future of Responsive Web Design.

Date: 01/Feb/2014

Link: http://www.slideshare.net/digitalsurgeons/the-past-24882764

By DigitalSurgeons.

WebApps or Web Applications Come of Age

Date: 01/Feb/2014

Link: http://www.sencha.com/

Sencha makes application frameworks that equip developers to create, deploy, and optimize compelling experiences using web-standard technologies. The company’s flagship products, Ext JS and Sencha Touch, are a cross-browser JavaScript frameworks which produce rich internet applications for desktop and mobile devices.

 

 


Inbound Marketing

7 Strategies for Sustaining Your Audience and Turning Them Into Advocates

Date: 25/Feb/2015

Link: http://www.addthis.com/blog/2015/02/25/7-strategies-for-sustaining-your-audience-and-turning-them-into-advocates/

Meetup: The secrets of VC funding / Founder Institute Q&A

Date: 05/Nov/2014

Link: http://www.meetup.com/Belgium-Startup-Founder-101/events/215865782/

Meetup. This is the last information session before the Founder Institute starts. You’ll get to meet Frank Maene/ Volta Ventures. He has 40 million to invest in Benelux ICT start-ups. He’ll share the secrets you need to know before talking to him or another VC or investor.

Build a better Inbound Marketing Machine - Automation

Date: 28/Mar/2012

Link: http://www.marketo.com/

The 2011 State Of Inbound Marketing

Date: 01/Mar/2011

Link: http://www.hubspot.com/

19 Marketing Experts Share Tips and Insights - Inbound Marketing Summit 2010

Date: 01/Oct/2010

Link: http://www.hubspot.com/

Inbound Marketing University

Date: 02/Aug/2010

Link: http://www.hubspot.com/

 

 


Internet Marketing

14 Marketing Skills to Add to Your Resume in 2015

Date: 21/May/2015

Link: http://www.wordstream.com/blog/ws/2015/04/07/marketing-skills

By Wordstream.

The Internet Marketing Stack: Overview

Date: 21/May/2015

Link: http://www.portent.com/blog/internet-marketing/stack-overview.htm

By Ian Lurie of Portent Inc. I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough).

DLD15 - The 4 Horsemen Amazon/Apple/Facebook & Google: Who Wins/Loses (Scott Galloway)

Date: 14/May/2015

Link: https://www.youtube.com/watch?v=XCvwCcEP74Q

Video. DLD15 conference. By Scott Galloway of L2 Inc. Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extraordinary rider and sometimes also a big bunch of luck. Passionate trademark analyst and L2 founder Scott Galloway will calling out for us the rates of thes4 giants.

Why UX is the next battlefront in the war for agency talent

Date: 01/Apr/2015

Link: http://digiday.com/agencies/ux-next-battlefront-war-agency-talent/

While just one anecdote, the story underscores the fact that the newest battleground for talent in the agency space is user experience. Recruiting for UX is a very challenging situation right now, said Tara Greer, executive creative director of platforms at Deutsch. UX people are basically hot property.

Business Start-up Pack - Belgium

Date: 14/Mar/2015

Link: https://www.dlapiper.com/en/belgium/insights/publications/2015/03/business-startup-pack-belgium/

This Start-up Pack has been designed and prepared by our Technology Sector initiative, which includes lawyers with experience in intellectual property, corporate, employment and tax matters.

5 marketing jobs that will be dead in 5 years

Date: 22/Dec/2014

Link: http://www.imediaconnection.com/article_login.aspx?id=36668#singleview

Kent Lewis is president and founder of Anvil Media, an integrated marketing agency specializing in analytics, search engine and social media marketing. You may disagree with my predictions, but you also may also find yourself unemployed in the next five years. It is up to you to decide the cost of being wrong in your beliefs and assumptions. Meanwhile, I will move forward with my "tradigital" career focus and keep working toward a self-guided retirement.

Genesis: Idea stage for Startups (Brussels Growth Hacking Meetup Group)

Date: 14/Dec/2014

Link: http://www.slideshare.net/faberNovel/gafanomics

By Omar Mohout. The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.

GAFAnomics: New Economy, New Rules (GAFA stands for Google Apple Facebook Amazon)

Date: 01/Dec/2014

Link: http://www.slideshare.net/faberNovel/gafanomics

22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization. With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy.

How Google Works

Date: 01/Dec/2014

Link: http://www.slideshare.net/ericschmidt/how-google-works-final-1

By Eric Schmidt. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.

The Amazing Future of Individual Media such as Vloggers

Date: 01/Sep/2014

Link: https://www.baekdal.com/insights/the-amazing-future-of-individual-media/

One of the most exciting, but also incredibly disruptive elements of the future of media, is the rise of the individual media companies. These are very small media companies, often based around just a single person or sometimes a very small group of people. You might say that this is not a new trend, and you are right. For the past 15 years, we have seen many examples of successful bloggers, but there is one big difference.

Behavioral science 2.0. How the new practice can grow your business.

Date: 01/Jul/2014

Link: http://3qdigital.com/uncategorized/behavioral-science-2-0-new-practice-can-grow-business/

At 3Q Digital, we believe success in the near future will be directly related to the amount of understanding the agency can draw around consumer behavior. We have spent the past several years focused around the practice of “behavioral science” to better understand consumer intent and to align behavioral data with our marketing strategies.

Debunking the myths of the attention Web

Date: 01/Jul/2014

Link: http://digiday.com/publishers/debunking-myths-attention-web/

By Tony Haile. The attention Web has recently arisen as a serious alternative to the click-driven Web. It is built on a growing scientific consensus that the time and attention an ad accrues significantly affects recall and recognition. Rather than valuing the act of clicking on a link to a page, what a visitor does once they get there and the attention an ad is able to attract affects its value. For publishers, this promises a business model for quality content and for advertisers a level of trust and transparency around the efficacy of their advertising. However, several criticisms have been raised that should be addressed.

Double Your Freelancing Rate

Date: 01/Jul/2014

Link: http://doubleyourfreelancing.com/rate/

You want to charge your clients more, but you're unsure about where to start. Most of us are clueless when it comes to pricing.

Is the Best Digital Marketing Earned, Owned or Bought?

Date: 01/Jul/2014

Link: http://www.jeffbullas.com/2011/08/19/is-the-best-digital-marketing-earned-owned-or-bought/

Marketers, CMO’s and business owners have so many digital marketing options to promote their brand and make ideas spread that it can make their head spin.

Marketing Budget Templates (Excel)

Date: 01/Apr/2014

Link: http://www.hubspot.com/

The Best Damn Web Marketing Cheat Sheet [PDF]

Date: 01/Apr/2014

Link: http://www.polepositionmarketing.com/

All 625 action point in an easy-to-use checklist.

Maintenance Contract Template for online marketing and web maintenance projects.

Date: 01/Mar/2014

Link: http://www.pelagodesign.com/

By Pelago Design. We realize the importance of your online application and we want to be able to respond timely to your needs. The maintenance program is a great way to utilize our team and talent to supplement your team.

9 things desperately missing from marketer resumes.

Date: 01/Feb/2014

Link: http://www.imediaconnection.com/content/35637.asp#singleview

By iMedia Connection. Growth hacking, Business view on statistics, mobile technology, unique accomplishments, business experience, perspective from multiple sectors, Big data, mobile ecosystem.

DM Barometer: De marketeer in 2014. Onderzoeksrapport 4ekwartaal 2013.

Date: 01/Feb/2014

Link: http://ddma.nl/

By DDMA. De DM Barometeris een onderzoek van DDMA, NIMA, Online Marketing Group en Tijdschrift voor Marketing naar de bestedingcijfers, inzet en trends in dialoogmarketing. Vier keer per jaar peilt de DM Barometer de branche door een specifiek thema onder de loep te nemen.

How agencies are fighting to stay relevant.

Date: 01/Feb/2014

Link: http://www.imediaconnection.com/content/35914.asp?imcid=nl#singleview

By iMedia Connection. The marketing and advertising industry is in the middle of tremendous shift, and if anyone can adapt to the shift, it is the creative spirits within our ranks. No roadmap is the same for anyone, and certain clients fit certain agencies better than others. However, for agencies to continue to be relevant to clients, they need to evolve by truly understanding the client's environment.

The Rise of the Marketing Technologist: The CMO of the Future.

Date: 01/Feb/2014

Link: http://www.agencypost.com/the-rise-of-the-marketing-technologist-the-cmo-of-the-future/

By Agency Post.The role of technologists in organizations has drastically shifted from the IT guy making sure everyone is connected to the printer to visionaries that are leveraging state-of-the-art platforms to put a brand at the center of a consumer’s experience.

Top 10 Digital Marketing Trends and Predictions for 2014.

Date: 14/Jan/2014

Link: http://2014.is/

By DigitalSurgeons.com We are entering an age of maturation in digital marketing. If there’s one prediction for 2014 we can count on, it’s that digital will continue to evolve away from its former silo. More and more, brands are realizing that it’s no longer sufficient to simply slap on tactics. A greater behavioral shift is forcing a more integrated way of thinking.

State of Marketing 2014

Date: 01/Jan/2014

Link: http://www.exacttarget.com/

In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.

Monthly Marketing Reporting [Template]

Date: 01/Oct/2013

Link: http://www.hubspot.com/

Belgium Online Future 2013

Date: 01/Nov/2012

Link: http://www.comscore.com/

2012 Belgium Digital Future in Focus.

SEO Project Management Template for Marketers

Date: 25/Oct/2012

Link: http://www.optify.net/forms/seo-project-management

Managing your company’s SEO is probably one of the projects on your list. As the SEO project manager, you need to develop the campaign strategy and organize/manage resources so that all the work required to complete the project is completed in a timely way and to high quality standards.

The Future of Online Marketing

Date: 01/Oct/2012

Link: http://www.dqna.com/

By DQ&A and AdSimilis. Authors Alain Heureux, Nuria Gimenez, Fernando Taralli, Jacqueline Smit, Babs Rangaiah, Alison Fennah, Michael Read, Benjamin Faes, Heleen Dura van Oord and Rick van Boekel. We called upon the top leaders in online marketing, visionary experts. We asked publishers, agencies, and advertisers to predict the state-of-theart of online in 2016. In essence, what will online marketing 3.0 look like?

Email Design Look Book 2012

Date: 14/Sep/2012

Link: http://www.responsys.com/

Every year, our global team selects and publishes 20 emails that represent the leading edge of design, copywriting, coding breakthroughs, and strategies that answer the latest marketing challenges.

The Converged Media Imperative

Date: 28/Jul/2012

Link: http://www.slideshare.net/jeremiah_owyang/the-converged-media-imperative-13771161

By Altimeter Group. How brands must combine Owned, Paid and Earned Media.

Naked Marketing Manifesto - Strategy

Date: 29/May/2012

Link: http://www.firepolemarketing.com/

By Danny Iny

Quarterly Digital Intelligence Briefing February 2012

Date: 21/Mar/2012

Link: http://www.econsultancy.com/

Digital Trends 2012 with Bart De Waele

Date: 09/Feb/2012

Link: http://www.wijs.be/

Hinge Online Marketing Study

Date: 01/Oct/2011

Link: http://www.hingemarketing.com/

Creating a Succesfull Marketing Plan, Handouts

Date: 04/Aug/2011

Link: http://www.infusionsoft.com/

A SOP for Making Sales Videos

Date: 05/Jun/2011

Link: http://www.thevideoboss.com/

Definitive Guide to Marketing Metrics and Analytics

Date: 01/Jun/2011

Link: http://www.marketo.com/

Online Marketing Blueprint 2010

Date: 01/May/2011

Link: http://www.hubspot.com/

The SMB Internet Marketing Guidebook

Date: 01/Nov/2010

Link: http://www.infusionsoft.com/

CEO's Guide to Internet Marketing Strategy and Hiring

Date: 02/Oct/2010

Link: http://www.hubspot.com/

Building the Marketing Plan, for Startups

Date: 01/Aug/2010

Link: http://www.hubspot.com/

 

 


Performance Marketing

What the hell is Performance Marketing?

Date: 07/Jun/2015

Link: http://performancein.com/news/2015/06/11/what-hell-performance-marketing/

Performance marketing is driving performance and rewarding on completed consumer action versus a pre-determined KPI set, including, but not limited to, pay-for-performance business models. Performance marketing must ensure that campaigns are clearly measurable, can be optimised in real time and payment made based on defined consumer action.

Rode affiliate cijfers? Zo krijg je je programma weer winstgevend

Date: 01/Jun/2015

Link: http://www.emerce.nl/cases/rode-affiliate-cijfers-krijg-programma-weer-winstgevend

By Kim van der Aa.In dit artikel deel ik aan de hand van een praktijkcase van schoenenretailer Scapino een aantal makkelijk toepasbare tips om je programma weer winstgevend te krijgen.

10 things affiliate networks can do to help content affiliates

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65204-10-things-affiliate-networks-can-do-to-help-content-affiliates

Extracting the value from the fragmented long tail of content sites will be awkward and I suspect controversial too. I have to wonder whether content affiliates become the shale gas of the performance sector. Fracking content affiliates.

Dude, Where’s My Margin?

Date: 01/Jul/2014

Link: http://finchsells.com/2014/06/23/dude-wheres-my-margin/

By Finch Media. Is it any wonder that you can’t get profitable when your entire business can be reverse engineered and replicated in 20 minutes? The solution is to unlock an advantage that is difficult to replicate.

The Ultimate Performance Marketing Playbook

Date: 01/Jun/2014

Link: http://www.impactradius.com/

Learn the latest insights about performance marketing.

Ralpha Bicycles Webshop - Affliate Partner Pack

Date: 01/Apr/2014

Link: http://www.rapha.cc/

The Benefits of Viewing Affiliates as a Branding Channel

Date: 01/Apr/2014

Link: http://www.hasoffers.com/blog/the-benefits-of-viewing-affiliates-as-a-branding-channel/

There’s certainly a trend towards Affiliate Managers focusing more on the relationship building aspect of their role, but it’s still somewhat common for publishers to get discounted, ignored or neglected. Brands work with many affiliates, and keeping up with all of them at once can be a real challenge. Despite that, it’s worth asking yourself the following: how strongly and convincingly will my affiliate promote me if I don’t make them feel valued? If I treat them like outsiders, why should they care about my brand?

CPA Marketing Intro for Affiliates

Date: 01/Mar/2014

Link: http://www.affcoach.com/

By Will Haimerl. Hello, thanks for picking up this guide. I wrote this because there is a lot of confusion as to what exactly CPA marketing is. I’ve been around for a quite a while online.

Attribution in Performance Marketing, The Affiliate View

Date: 01/Feb/2014

Link: http://www.performancein.com/

By Chris Johnson of PerformanceIn. Challenges, fear and frustration are all documented as the performance marketing industry gets to grips with attribution.

Travel Sector, Reizigers en Aankooptrajecten

Date: 01/Dec/2013

Link: http://www.tradedoubler.com/

Hoe affiliate marketing inspiratie en keuze beïnvloedt in de toeristische sector.

A Buyers Guide to Affiliate Management Software

Date: 01/Apr/2012

Link: http://www.impactradius.com/

 

 


SEO

2015 SEO Ranking Factors: Data Deep Dive Into #SMX Periodic Table of Ranking Factors

Date: 01/Jun/2015

Link: http://www.aimclearblog.com/2015/06/12/2015-seo-ranking-factors-a-data-deep-dive-into-smx-periodic-table-of-seo-ranking-factors/

By Megan Demarais of AimClear.

Announcing the Web Developer's SEO Cheat Sheet 3.0

Date: 21/May/2015

Link: https://moz.com/blog/seo-cheat-sheet

By Cyrus Shepard of Moz. Today we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike.

JSON-LD & the semantic web - Brighton SEO April 2015

Date: 21/May/2015

Link: http://www.slideshare.net/linkdex/schema-jsonld-the-semantic-web-brighton-seo-april-2015-kirsty-hulse-linkdex

By Kirsty Hulse of Linkdex.

Marketing Strategy for Search

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

SEO & Link Building 2015: Things You Don't Want To Hear

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/seo-link-building-2015-things-you-dont-want-to-hear

By Ian Lurie of Portent Inc.

SEO Leadership: Get from WHY to WHY NOT

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/seo-leadership-get-from-why-to-why-not

By Ian Lurie of Portent Inc.

HTTP to HTTPS Migration: watch out for referrer loss

Date: 14/May/2015

Link: https://www.e-nor.com/blog/google-analytics/https-to-http-secure-to-nonsecure-referrer-loss

By Hazem Mahsoub via e-nor.com

Q: What Is Website Authority and Why is It Important

Date: 14/May/2015

Link: http://www.polepositionmarketing.com/emp/what-is-website-authority/

By Stoney G deGeyter of Pole Position Marketing.

What Marketers Need to Know about Google’s Mobile Algorithm Update

Date: 21/Apr/2015

Link: http://blog.360i.com/search-marketing/what-marketers-need-to-know-about-googles-mobile-algorithm-update

By Scott Walldren, SEO Director and Kenneth Hamner, Associate Media Director at 360i.

Modern SEO: It Takes a Village

Date: 01/Apr/2015

Link: http://www.slideshare.net/ethology/ethology-modern-seowebinar

By Ethology. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.

3 Ways to Get More Value From the Same Traffic

Date: 21/Mar/2015

Link: http://blog.similarweb.com/3-ways-to-get-more-value-from-the-same-traffic/

By Andy Crestodina of Orbit Media.

How to Analyze your Competitors Content With This Simple Google Sheets Hack

Date: 21/Mar/2015

Link: http://blog.aylien.com/post/114499910028/how-to-analyze-your-competitors-content-with-this

By Aylien.com

International SEO Strategy Guide – Plus a Flowchart

Date: 21/Mar/2015

Link: http://www.portent.com/blog/seo/international-seo-strategy-guide-plus-a-flowchart.htm

International SEO is a tricky subject, and every brand has a unique situation to consider. While Google provides some very high-level documentation on how to structure your site(s) and implement hreflang, there isn’t a lot of information about how to choose the best approach for structuring your site(s) in a way that makes the most sense for your brand.

Moving 5 Domains to 1: An SEO Case Study

Date: 21/Mar/2015

Link: http://moz.com/blog/moving-5-domains-to-1-an-seo-case-study

By Dr. Peter J. Meyers. People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details.

The Next Generation Of Structured Data: Taking Markup To The Next Level

Date: 14/Mar/2015

Link: http://searchengineland.com/next-generation-structured-data-taking-markup-next-level-216134

Promote Content with Structured Data Markup

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/?hl=en

Promote Content with Structured Data Markup: Specify your social profiles to Google

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/social-profiles?hl=en

Promote Content with Structured Data Markup: Specifying Your Organization's Logo

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/logos?hl=en

Creating semantic sites with Web Components and JSON-LD with Rich Markup

Date: 07/Mar/2015

Link: http://updates.html5rocks.com/2015/03/creating-semantic-sites-with-web-components-and-jsonld

How To Use H1-H6 HTML Elements Properly

Date: 07/Mar/2015

Link: http://www.hobo-web.co.uk/headers/

SEO: Measuring Key Performance Indicators for eCommerce

Date: 07/Mar/2015

Link: http://www.practicalecommerce.com/articles/82691-SEO-Measuring-Key-Performance-Indicators

How Google Pulls Structured Snippets from Websites' Tables

Date: 03/Mar/2015

Link: http://moz.com/blog/google-structured-snippets

It tells us about an initiative that Google's structured data team embarked upon, when they started the WebTables project in the second half of the 2000s.

Google, Mobile and Apps: I’m tired

Date: 27/Feb/2015

Link: http://www.portent.com/blog/seo/google-mobile-apps-im-tired.htm

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Date: 27/Feb/2015

Link: http://searchengineland.com/businesses-knowledge-graph-dominating-search-results-215520

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what's changing and what marketers should do about it.

Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Date: 21/Feb/2015

Link: http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

Marketing Strategy for Search and its relation to Analytics

Date: 21/Feb/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

15 SEO Best Practices for Structuring URLs

Date: 14/Feb/2015

Link: http://moz.com/blog/15-seo-best-practices-for-structuring-urls

By Rand Fishkin of Moz. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit.

Infographic: SEO Predictions for 2015 (Part 1)

Date: 14/Feb/2015

Link: http://blog.similarweb.com/infographic-seo-predictions-for-2015-part-1/

By SimilarWeb.

Infographic: SEO Predictions for 2015 (Part 2)

Date: 14/Feb/2015

Link: http://blog.similarweb.com/inforgraphic-seo-predictions-for-2015-part-2/

By SimilarWeb.

SEO is Part of Something Bigger

Date: 14/Feb/2015

Link: http://www.brickmarketing.com/blog/seo-part

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch without crossing the wires and losing focus is a hard task.

Writing a search marketing brief in a multichannel world to source an agency

Date: 14/Feb/2015

Link: https://econsultancy.com/blog/10086-writing-a-search-marketing-brief-in-a-multichannel-world/

In the context of an evolving search landscape and multichannel environment, retailers need to re-evaluate the information they include in a brief when sourcing a search agency.

SEO for Small Businesses at #LearnInbound Dublin

Date: 21/Jan/2015

Link: http://www.slideshare.net/aleydasolis/seo-for-small-businesses-by-aleyda-at-learninbound-dublin

By Aleyda Solis. SEO for small businesses can be challenging! Here are a few tips to be successful.

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

Date: 19/Nov/2014

Link: http://www.portent.com/blog/seo/dont-fail-googles-mobile-friendly-test.htm

Page Metrics Report [template]

Date: 01/Apr/2014

Link: http://www.portent.com/

Use this XLS template to classify various page metrics such as Citation Flow, Facebook Comments, Facebook Shares, LinkdId votes, ReddIt votes, word count, reading ease.

Website SEO detailed checklist (20pg)

Date: 01/Jan/2014

Link: http://www.polepositionmarketing.com/

Travel Industry - SEO and Travel Aggregators 2012-2014

Date: 01/Nov/2013

Link: http://www.ayima.com/

By David Burgess. Travel aggregators have saturated Google in 2012, leaving airlines and hotel brands with a dwindling SEO market share.

European SEO Experts Share Their Best Kept Secrets

Date: 01/May/2013

Link: http://www.hubspot.com/

By Richard Baxter of Seogadget.co.uk and Kevin Gibbons of BlueGlass Interactive.

Google SEO Starter Guide

Date: 01/Mar/2013

Link: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Technical SEO Audit - template for agencies

Date: 01/Feb/2013

Link: http://www.optify.net/

This SEO assessment examined to establish a current baseline against core dimensions of search engine visibility and ranking factors.

Analysis of Themed Keywords, Google SEO Authority algorithm

Date: 01/Nov/2012

Link: http://webcontentstudio.com/

By Andy Williams. The publisher of the ezSEO Newsletter.

On-Page SEO Template and Checklist

Date: 05/Oct/2012

Link: http://www.hubspot.com/

How to create a business website that sells

Date: 24/May/2012

Link: http://www.informationhighwayman.com/

Link Building and Content Marketing - Love

Date: 30/Mar/2012

Link: http://www.seomoz.org/

By Rand Fishkin.

Learning SEO from the Experts 2012

Date: 10/Jan/2012

Link: http://www.hubspot.com/

8 Google Tools for Marketing Success

Date: 01/Jan/2012

Link: http://www.hubspot.com/

Google Search Quality - Formal Internal Guidelines

Date: 23/Oct/2011

Link:

This document describes the internal process of Google to rate websites. This document was not supposed to be public.

SEO Copywriting Cheat Sheet

Date: 22/Oct/2011

Link: http://www.hubspot.com/

Determining the Informational, Navigational, and Transactional Intent of Web Queries

Date: 04/Jul/2011

Link: http://faculty.ist.psu.edu/jjansen/academic/pubs/jansen_user_intent.pdf

By Bernard Jansen, Danielle Booth, and Amanda Spink. Publish Date: 2008.

Changing Face of SERPS, Organic and PPC CTR Statistics

Date: 13/Mar/2011

Link: http://www.optify.net/

Learning SEO From Experts Guide

Date: 20/Jan/2011

Link: http://www.hubspot.com/

The Beginners Guide to SEO

Date: 20/Jan/2010

Link: http://www.seomoz.org/

 

 


Social Media

Facebook’s Algorithm Update: Friends Content Prioritized Over Pages

Date: 14/May/2015

Link: http://adespresso.com/academy/blog/facebooks-algorithm-update-friends-content-prioritized-over-pages/

The objective of this new update? To prioritize the content of your actual friends over the content coming from Pages, among a few other things, a change designed to enhance and improve the user experience.

Facebook F8 Conference 2015: What Businesses Should Know

Date: 02/May/2015

Link: https://www.facebook.com/business/news/f8-announcements-for-businesses

By Facebook. About the annual developer conference F8 in 2015.

LinkedIn Tips: 5 Big Mistakes You Must Stop Doing

Date: 01/May/2015

Link: http://www.jeffbullas.com/2015/04/30/linkedin-tips-5-big-mistakes-you-must-stop-doing/

By Ricardo Casas.

Read This Before Launching a Facebook Contest

Date: 01/May/2015

Link: http://sproutsocial.com/insights/facebook-contest-rules/

By Sprout Social. With more than 1.35 billion active members and low barrier to entry, Facebook is a popular platform on which to host these contests. But before you start collecting Likes and handing out prizes, here are a few things you need to know about running promotions on the social network - including some very important Facebook contest rules.

Quit Renting Your Audience in Social Media

Date: 14/Apr/2015

Link: http://www.convinceandconvert.com/social-media-strategy/quit-renting-your-audience-in-social-media/

By Jay Bear of ConvinceAndConvert. Now, the pendulum is swinging back the other way as brands finally start to recognize that maybe social is ultimately a better place to interact with customers you HAVE rather than the customers you WANT. Combined with big shifts in how brands can successfully reach consumers in social (the move from organic to paid, most notably), it’s back to the future time for social community.

5 Reasons recruiters don’t click your LinkedIn profile.

Date: 01/Apr/2015

Link: https://www.conversiontalent.eu/5-reasons-recruiters-dont-click-linkedin-profile/

By Sarah Delbecque of ConversionTalent.eu

Tip: Do not focus on Facebook

Date: 21/Mar/2015

Link: http://www.socialfresh.com/tip-do-not-focus-on-facebook/

By Jason Keith of Social Fresh. Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN and CBS. They are not committed to Facebook but Mobile, which is a different strategy when compared to most publishers.

10 Instagram Marketing Tips to Make People <3 Your Brand

Date: 14/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/01/06/instagram-marketing

5 New Facebook Features and How Marketers Should Use Them

Date: 14/Mar/2015

Link: http://www.socialmediaexaminer.com/5-new-facebook-features-marketers-use/

1. Craft Multi-Product Ads. 2. Add Featured Videos. 3. Create Video Playlists. 4. Customize Advanced Remarketing Features. 5. Explore Dynamic Product Ads.

Social Media Strategy for Lead Generation

Date: 01/Mar/2015

Link: http://socialshanti.com/social-media-strategy-for-lead-generation/

Most businesses recognize an opportunity for social media to be of benefit however they often find themselves lost in a sea of opportunity – not a terrible place to be with some direction. The underlying issue we recognize is a lack of a social media strategy. You can’t do everything, but you do need to do something – the right something. What strategy can you put in place that will provide the greatest results?

Facebook Marketing Tactics for 2015

Date: 14/Feb/2015

Link: https://www.tabsite.com/blog/facebook-marketing-tactics-2015/

In this article you’ll discover what has changed and what every business needs to know to change your Facebook marketing to what works today!

How the Definition of Lead Nurturing Just Changed Forever (LinkedIn Lead Accelerator)

Date: 12/Feb/2015

Link: http://marketing.linkedin.com/blog/how-the-definition-of-lead-nurturing-just-changed-forever/

Last week, we launched the newest addition to the LinkedIn Marketing Solutions portfolio—LinkedIn Lead Accelerator. This was a huge day for LinkedIn as well as the entire digital marketing industry, but especially those looking to reach B2B or high-consideration B2C prospects. Why? Because when it comes to lead nurturing, these marketers are no longer confined to the email inbox.

How To Steal Your Competitor’s Social Media Followers

Date: 07/Feb/2015

Link: https://blog.kissmetrics.com/steal-your-competitions-followers/

10 Crucial To-Do’s when Using Instagram for Business (Check em Off!)

Date: 01/Feb/2015

Link: http://www.postplanner.com/using-instagram-for-business-todo-list/

5 Cool Instagram Tricks You’ve Never Heard Of Before

Date: 01/Feb/2015

Link: http://www.postplanner.com/cool-instagram-tricks-youve-never-heard-of/

A Checklist for Social Media Marketing that Actually Helps

Date: 01/Feb/2015

Link: http://www.postplanner.com/helpful-checklist-for-social-media-marketing/

How to Use Pinterest for Business: Guide for Beginners

Date: 01/Feb/2015

Link: http://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/

Why Building a Business on Rented Land is a Mistake

Date: 01/Feb/2015

Link: http://www.sociallystacked.com/2015/02/why-building-a-business-on-rented-land-is-a-mistake/

My company has grown nicely for the last few years. But Facebook’s constant changes — to its algorithm, its terms of service and its promotions guidelines — made it clear that we needed to be independent. Here are four things I’ve learned about piggybacking a new product on someone else’s, and why it’s not a good idea.

You Will Get More Retweets If You Use the New Pinned-Tweets Feature

Date: 01/Feb/2015

Link: http://www.postplanner.com/get-more-retweets-pin-tweet-to-profile/

Tactics to Help You Get More Instagram Followers Today [INFOGRAPHIC]

Date: 05/Jan/2015

Link: http://www.sociallystacked.com/2015/01/tactics-help-get-instagram-followers-today-infographic/

With Instagram more popular than ever, brands and social media marketers are taking a serious look at how they can use the social network more effectively.

Are Social Media Jobs about to Disappear?

Date: 29/Dec/2014

Link: http://www.convinceandconvert.com/social-media-strategy/are-social-media-jobs-about-to-disappear/

By Jay Bear. As we close out 2014 I am starting to wonder if the era of the Social Media Department is winding down?

Get to know Facebook Business Manager V2

Date: 29/Dec/2014

Link: http://fbppc.com/advertising/get-know-facebook-business-manager/

By Robert Brady at Fbppc.com If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account is attached to. In short, Hallelujah!

Seven Reasons Why Social Media Analytics Suck

Date: 15/Dec/2014

Link: http://www.business2community.com/social-media/7-reasons-social-media-analytics-suck-01097809

By Angela Hausman. Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twitter and a host of cross-platform analytics tools. Some are even free or very low cost. But, businesses still struggle to prove the ROI of social media marketing and optimize their strategies and tactics. Why?

Dark social traffic in the mobile app era

Date: 04/Dec/2014

Link: http://fusion.net/story/31450/dark-social-traffic-in-the-mobile-app-era/

By Alexis C. Madrigal via Fusion.net. It turns out that websites don’t know where a substantial percentage of their visitors come from. That is to say, when a visitor arrives at Fusion.net, we often don’t know how they got there or what link they followed. In my story, I called this kind of traffic dark social, and the name stuck. Dark social became a rallying cry for people who wanted the old, pre-Facebook web to thrive! Now, there are hundreds of thousands of references to the phrase across the Internet.

Facebook Just Took on Advertising’s Great Challenge: End-to-End Attribution

Date: 10/Nov/2014

Link: http://www.adotas.com/2014/11/facebook-just-took-on-advertisings-great-challenge-end-to-end-attribution/

By Mackenzie Millar via Adotas.

The Power of Predictive Social Analytics @ Social Fresh West 2014

Date: 06/Nov/2014

Link: http://www.slideshare.net/socialfresh/viralheat-social-fresh-v5

By Jeff Revoy on SlideShare.

Can Facebook Overtake Google And Fix Cross-Channel Marketing?

Date: 31/Oct/2014

Link: http://www.adexchanger.com/data-driven-thinking/can-facebook-overtake-google-and-fix-cross-channel-marketing/

By Michael Caccavale.

The Brand in Your Hands - Top Insights From the Front Lines of Community Management

Date: 24/Oct/2014

Link: http://www.aimclearblog.com/2014/10/24/brand-hands-top-insights-front-lines-community-management/

By AimClear. Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world.

What Spending 57000 Dollars on Instagram Taught Me

Date: 22/Oct/2014

Link: http://www.quicksprout.com/2014/10/22/what-spending-57000-on-instagram-taught-me/

By Neil Patel. What do you think about Instagram marketing? Do you think it is worth leveraging from a personal branding perspective?

Facebook opens up PMD information groups

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/15/facebook-opens-up-pmd-information-groups/

Want to know more about what’s going on with Facebook’s Preferred Marketing Developer program? Now you can. Facebook opened up two groups previously only available to PMD members: PMD News and FB Marketing Technology Dev Community. The privacy has gone from closed to open, but with an application process. This is for those who work with or are somehow affiliated with Facebook PMD.

Facebook vs. LinkedIn: which is better for B2B marketing?

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65145-facebook-vs-linkedin-which-is-better-for-b2b-marketing

Even with all of the analytics available, it's tough for a marketer to know the best platform for a new campaign. I mean, sure, you can look at your historical stats - clicks, conversions, and even ROI - but it feels like there are just too many variables to make an accurate prediction. And without having some idea of your chance of success, it can often feel like you're just 'winging' it. And that's not how we, the modern marketers, want to feel!

Fill your sales funnel with a StumbleUpon Remarketing strategy

Date: 01/Jul/2014

Link: http://www.blindfiveyearold.com/stumbleupon-remarketing/

You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn’t get a lot of press but it’s still a well-trafficked property and product. I’m not saying it’s in some sort of renaissance or anything. But it delivers traffic and has benefits many overlook.

Five Shocking Facts That Will Change Your Entire Approach to Social Media

Date: 01/Jul/2014

Link: https://blog.kissmetrics.com/shocking-social-media-facts/

All that is great, but how much of our social media behavior is founded upon fact? I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media.

Seven reasons why Facebook is more effective than LinkedIn for B2B marketing

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65187-seven-reasons-why-facebook-is-more-effective-than-linkedin-for-b2b-marketing

Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it's worthwhile spending time and effort to learn about the platform so you make an informed decision.

Why You Should Build A Social Distribution Site Today.

Date: 01/Jul/2014

Link: http://mthink.com/build-social-distribution-site-today/

Last year, Facebook’s outbound links to publishers grew from 62 million to 161 million. Facebook now sends 3.5 times the traffic to BuzzFeed than Google does. This is a sign of what is coming; and it means that whatever we are doing online, we need to be doing it in a way that is mobile-oriented and social-shareable.

Social Media Metrics Dashboard

Date: 01/Jun/2014

Link: http://www.joakimnilsson.com/

5 predictions for the future of social media

Date: 01/May/2014

Link: http://www.imediaconnection.com/content/36458.asp?imcid=nl#singleview

We have already seen social media change in many ways. The move away from focusing on "going viral" to creating meaningful engagement (even if with a smaller audience), the shift away from a seemingly sole reliance on Facebook as the cornerstone of social media marketing, the realization that "just being there" isn't enough, and the awareness that content is more than just words have all set the stage for what is to come next.

Facebook for SMBs: I’m Not Buying It!

Date: 01/May/2014

Link: http://www.adotas.com/2014/06/facebook-for-smbs-i%e2%80%99m-not-buying-it/

Facebook is in the midst of a five-city tour, part of the social media network’s plan to turn tens of millions of small businesses on its site into paying clients. With its tour, Facebook is trying to actively court small businesses.

Facebook Page Mgt - Checklist Ninja Style

Date: 01/May/2014

Link: http://SociallyStacked.com/

Facebook’s developer strategy - Facebook Is Harvesting Apple's And Google's developers

Date: 01/May/2014

Link: http://www.visionmobile.com/blog/2014/05/cross-platform-platform-facebooks-developer-strategy/

Fan Gate and Action Gate for FB Pages

Date: 01/May/2014

Link: http://SociallyStacked.com/

Swipe File for Social Media

Date: 01/May/2014

Link: http://www.digitalmarketer.com/

Steal this headline swipe to get more clicks on social media.

Facebook F8 Developer's Conference

Date: 30/Apr/2014

Link: https://f8.facebooklive.com/

Learn how to build, grow, and monetize your web and mobile apps at Facebook’s Developer Conference.

New and exciting ways brands can use Pinterest

Date: 01/Apr/2014

Link: http://www.imediaconnection.com/content/36184.asp?imcid=nl#singleview

As Pinterest celebrates its fourth birthday, the platform has firmly cemented itself within the social media matrix of many large brands. The site, which was born of the vision to facilitate discovery and inspiration around user interests, now ranks just behind Facebook and LinkedIn with 21 percent of online adults signed up for the social scrapbooking service.

Social Media Publishing Schedule Template

Date: 01/Apr/2014

Link: http://www.hubspot.com/

This Social Media Publishing Schedule will let you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. To make this template easy to use, this cover sheet will break down how to use each of the following tabs, highlighting nuances and giving you tips for maximum productivity.

Why No One Trusts Facebook To Power The Future

Date: 01/Apr/2014

Link: http://readwrite.com/2014/04/03/facebook-whatsapp-oculus-drones-lasers

Online Community Playbook (very detailed process descriptions).

Date: 01/Mar/2014

Link: http://www.dnnsoftware.com/about/resources/whitepapers/view/whitepaper/cid/424213

This playbook provides marketers and other customer-facing professionals with a blueprint to help them build and manage an online community. It is a detailed “how-to” guide that incorporates proven best practices, useful tools, and case studies.

Why CMOs Must Change Their Plans For Facebook.

Date: 01/Mar/2014

Link: http://www.forbes.com/sites/onmarketing/2014/03/11/why-cmos-must-change-their-plans-for-facebook/

This article is by David Serfaty, director of social advertising, Matomy Media Group. Facebook’s advertising model has undergone a dramatic transformation in recent months. What was once a predominantly engagement- and affinity-based advertising model has morphed into a hybrid mix of branding and performance-based direct-response advertising solutions.

Growing Leads & Sales with Social Media

Date: 01/Feb/2014

Link: http://www.slideshare.net/slideshow/view?login=mikeging&title=growing-leads-sales-with-social-media-event-slides

By Mike Gingerich of Tabsite.com

How Snapchat is used with great success by several marketeers.

Date: 01/Feb/2014

Link: http://www.emerce.nl/achtergrond/infographic-hoe-kunnen-marketeers-snapchat-succesvol-inzetten

By Gerrit van Leeuwen.

Dashbard Social Media Metrics [excel]

Date: 01/Nov/2013

Link: http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

By Eric Ohlen.

Structured Social Sharing Worksheet

Date: 01/Nov/2013

Link: http://yoyoseo.com/resources/structured-social-sharing-worksheet/

Document and tag all your social sharing activities.

The Ultimate Social Media Plan for the Social 5-Pack

Date: 01/Nov/2013

Link:

Highly competitive companies have taken the aggressive path and actively pursued the , made up of: Facebook, Twitter, Google+, LinkedIn and YouTube. This is in line with the aim to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences and behaviors to ensure brand loyalty.

How The Pro's use Facebook Advertising

Date: 01/Jul/2013

Link: http://www.jonloomer.com/

By Jon Loomer.

Virality - How 2 Catch It

Date: 04/Oct/2012

Link: http://www.argylesocial.com

Learn how to grow your brand with Retweets and Likes. During this webinar you will learn the how to make virality an effective part of your social strategy: What types of content are most viral? How long does virality last on Twitter? How should you identify your viral influencers?

Social Media, and the Future of the Agency

Date: 26/May/2012

Link: http://www.acquisio.com/

Tip.

Best Practices in Facebook Marketing

Date: 25/Apr/2012

Link: http://www.acquisio.com/

A bird's eye view.

The Power of Likes

Date: 24/Apr/2012

Link: http://www.comscore.com/

Distributed by Facebook LLC.

ROI of Social Media Myths, Truths and How To Measure

Date: 03/Apr/2012

Link: http://www.radian6.com/

4 Social Media Misconceptions

Date: 01/Apr/2012

Link: http://maximizesocialmedia.com/

By Mike McLaughlin

Facebook Page Timeline Guide for Brands and Marketers 2012

Date: 01/Mar/2012

Link: http://www.jackmorton.com/

By Jack Morton

How to Use Google+ For Business

Date: 09/Nov/2011

Link: http://www.hubspot.com/

How to Build a Social Media Campaign

Date: 26/Oct/2011

Link: http://www.optify.net/

How to Use Facebook for Business

Date: 11/Oct/2011

Link: http://www.hubspot.com/

A Management Framework for Social Analytics with Susan Etlinger

Date: 20/Jun/2011

Link: http://www.altimeter.com/

Strategic Social Media Marketing, ROI basis (Facebook)

Date: 09/Jun/2011

Link: http://www.marketingsherpa.com/

Social Media - Post Planning Sheet with Don Crowther

Date: 06/Jun/2011

Link: http://www.socialprofitformula.com/

How To Prepare For A Social Media Crisis

Date: 24/May/2011

Link: http://www.mediavantage.com/

How CMO's are Monetizing Social Marketing and Measuring ROI

Date: 05/May/2011

Link: http://www.marketingsherpa.com/

Facebook Marketing Update Spring 2011

Date: 01/Apr/2011

Link: http://www.hubspot.com/

Facebook Page Marketing 2011

Date: 22/Feb/2011

Link: http://www.hubspot.com/

The Science Of Timing with Dan Zarella

Date: 01/Feb/2011

Link: http://www.hubspot.com/

 

 


Website Design

Experts Weigh In: Hamburger Menus – To Do or Not To Do?

Date: 01/Jun/2015

Link: http://blogs.adobe.com/dreamweaver/2015/03/experts-weigh-in-hamburger-menus-to-do-or-not-to-do.html

Pure.css by Yahoo

Date: 01/Jun/2015

Link: http://purecss.io/

An idiomatic set of small, responsive CSS modules that you can use in every web project.

22 Best Responsive CSS Frameworks for Web Design

Date: 21/May/2015

Link: http://www.awwwards.com/what-are-frameworks-22-best-responsive-css-frameworks-for-web-design.html

By awwwards.com

There Is No Fold

Date: 14/May/2015

Link: http://www.lukew.com/ff/entry.asp?1946

By Luke Wroblewski. On the Web, people use the concept of "above the fold" to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.

User Interface Of Beautiful Dashboards

Date: 21/Feb/2015

Link: http://www.designyourway.net/blog/inspiration/user-interface-of-beautiful-dashboards/

Prioritizing Structure in Web Content Projects

Date: 14/Feb/2015

Link: http://alistapart.com/blog/post/prioritizing-structure-in-web-content-projects

By Eileen Webb. I’m often asked which is the best order to approach the work: structure first and then rewrites, or the reverse? I didn’t used to have a strong opinion, because it seemed to me like a chicken-and-egg problem.

A Vision for Our Sass

Date: 01/Feb/2015

Link: http://alistapart.com/article/a-vision-for-our-sass

At a recent CSS meetup, I asked, “Who uses Sass in their daily workflow?” The response was overwhelmingly positive; no longer reserved for pet projects and experiments, Sass is fast becoming the standard way for writing CSS.

Goodbye Compass

Date: 01/Feb/2015

Link: http://bensmithett.com/goodbye-compass/

Transitioning to SCSS at Scale

Date: 01/Feb/2015

Link: https://codeascraft.com/2015/02/02/transitioning-to-scss-at-scale/

Naively, CSS appears easy to comprehend — it doesn’t have many programming constructs, and it’s a declarative syntax that describes the appearance of the DOM rather than an executable language. Ironically it’s this lack of functionality that can make CSS difficult to reason about. The inability to add scripting around where and when selectors are executed can make wide-reaching changes to CSS risky.

Let's Kill Semantic HTML

Date: 01/Sep/2014

Link: https://divshot.com/blog/opinion/lets-kill-semantic-html/

Many of us have been building things for the web long enough to remember the dark times, in the long-long-ago. Back when tables were used for layout, and the whole web looked, well, something like this.

Google reveals its next generation Material Design Language — and it looks a lot like Windows and iOS.

Date: 01/Jul/2014

Link: http://venturebeat.com/2014/06/25/google-reveals-the-next-generation-of-its-design-language-for-android-glass-and-more/

At I/O, Google revealed the guidelines for this system that will influence the design of every Android app going forward.

Future Proof RWD (Responsive Web Design)

Date: 01/Mar/2014

Link: http://www.slideshare.net/digitalsurgeons/future-proof-rwd-31851394

By Adam Chambers of Digital Surgeon. How can we build experiences for the devices of tomorrow? Explore the techniques for building performant, maintainable and future-proof responsive designs.

Code Guide by @mdo

Date: 01/Jan/2014

Link: http://mdo.github.io/code-guide/

Standards for developing flexible, durable, and sustainable HTML and CSS.

Five Easy Design Elements to Make Your Website More Magnetic

Date: 01/Jun/2013

Link: http://fizzle.co/sparkline

What can you do to make your site stand out from the others? How can you take full advantage of the split second you have to make a good impression when someone lands on your pages?

Mailchimp Email Blueprints

Date: 01/Apr/2013

Link: http://www.mailchimp.com/

This is a valuable collection of email design templates (including responsive email design). Use it as a reference to design my own email templates.

Google HTML/CSS Style Guide 2012

Date: 03/May/2012

Link: http://google-styleguide.googlecode.com/svn/trunk/htmlcssguide.xml

This document defines formatting and style rules for HTML and CSS. It aims at improving collaboration, code quality, and enabling supporting infrastructure. It applies to raw, working files that use HTML and CSS, including GSS files. Tools are free to obfuscate, minify, and compile as long as the general code quality is maintained.

10-Step Checklist for Your Next Website Redesign

Date: 23/Apr/2012

Link: http://www.hubspot.com/

Planning Guide for a Lead-Generating Website

Date: 12/Apr/2012

Link: http://www.hingemarketing.com/

Website Usability CheatSheet - 25 Items

Date: 31/Mar/2012

Link: http://www.usereffect.com/

Collection of converting Squeeze Page, Graphics and Text

Date: 01/Nov/2011

Link:

By Darren Jackson.

Website Redesign Kit

Date: 01/Oct/2009

Link: http://www.hubspot.com/

 

 


[All Categories]

The items are sorted by date.

Bridge Search & Social Marketing Integration! 6 Unified Tactics

Category: Advertising

Date: 14/Jun/2015

Link: http://www.aimclearblog.com/2015/06/17/bridge-search-social-marketing-integration-6-unified-tactics/

By Marty Weintraub of AimClear.

DoubleClick Leadership Summit 2015: Owning the Moment in a Multiscreen World

Category: Advertising

Date: 14/Jun/2015

Link: http://doubleclickadvertisers.blogspot.be/2015/06/doubleclick-leadership-summit-owning.html

By Neal Mohan, Vice President, Video & Display Advertising at Google.

How We Use Facebook Custom Audiences for Our Marketing

Category: Advertising

Date: 12/Jun/2015

Link: http://blog.mailchimp.com/how-we-use-facebook-custom-audiences-for-our-marketing/

By Palmer of MailChimp.com

3 Marvelous Behavioral Retargeting Hacks For Power Marketers

Category: Advertising

Date: 01/Jun/2015

Link: http://www.aimclearblog.com/2015/05/27/3-marvelous-behavior-retargeting-hacks-for-power-marketers/

By Marty Weintraub of AimClear.

Common Adsense Violations on Mobile

Category: Advertising

Date: 01/Jun/2015

Link: http://www.monetizemore.com/blog/common-adsense-violations-on-mobile/

By Kean Graham of MonetizeMore.com

Digital Marketing in 2015: Predictive Marketing

Category: Advertising

Date: 01/Jun/2015

Link: http://www.adclarity.com/digital-marketing-in-2015-predictive-marketing/

By Adclarity.com

Understanding Programmatic Options & Choose what Works for You

Category: Advertising

Date: 01/Jun/2015

Link: http://performinsider.com/2015/06/understanding-programmatic-options-choose-what-works-for-you/

By Michael Levanduski at PerformInsider.com

Facebook: Quietly Killing The Remarketing Industry

Category: Advertising

Date: 21/May/2015

Link: http://adexchanger.com/data-driven-thinking/facebook-quietly-killing-the-remarketing-industry/

By Bob Buch. Facebook launched a remarketing product in February called Dynamic Product Ads (DPAs), which essentially represents the beginning of the end for the hundreds of ad tech companies that have built their businesses around retargeting.

Professional Food Bloggers Give Their Perspective On Programmatic

Category: Advertising

Date: 21/May/2015

Link: http://adexchanger.com/publishers/professional-food-bloggers-give-their-perspective-on-programmatic/

By Sarah Sluis of AdExchanger. Professional food bloggers have long relied on ad networks to monetize their audience. But these long-tail content creators are also feeling the effects of programmatic, viewability and the shift to mobile. We have a rough waterfall set up, with the higher CPM network first, and we trickle down until we have a 100% fill rate at the bottom, explained Bjork Ostrom, who runs the business side of Pinch of Yum.

The Shift to Mobile Programmatic in 2015

Category: Advertising

Date: 21/May/2015

Link: http://www.tune.com/blog/the-shift-to-mobile-programmatic-in-2015/

By Kelly Mullins. If 2013 was the year of programmatic in online marketing, and 2014 was the year of mobile marketing, then 2015 will be the year mobile programmatic moves beyond the confines of a few media properties to become an industry norm.

Criteo's Revenue Catapulted By Cross-Screen Growth, Favorable Market Conditions

Category: Advertising

Date: 14/May/2015

Link: http://adexchanger.com/investment/criteo-sees-solid-mobile-growth-says-twitters-tellapart-buy-will-strengthen-own-momentum/

By Kelly Liyakasa of AdExchanger .

Facebook Gives An Update On Audience Network, Adds Native Tools For Developers

Category: Advertising

Date: 14/May/2015

Link: http://adexchanger.com/native-advertising-2/facebook-gives-an-update-on-audience-network-adds-native-tools-for-developers/

By Zach Rodgers, Managing Editor at AdExchanger.

5 (Deadly) Mistakes Ecommerce Stores Make With Facebook Ads

Category: Advertising

Date: 01/May/2015

Link: http://adespresso.com/academy/blog/5-mistakes-ecommerce-stores-make-facebook-ads/

By Pawel Grabowski of AdEspresso.

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Category: Advertising

Date: 01/May/2015

Link: http://www.adweek.com/news/technology/googles-planned-data-management-platform-key-competing-facebook-164210

By Garett Sloane. Will Doubleclick Audience Center change the way you advertise?

May Day. Does your brand have a robust activation plan this bank holiday weekend?

Category: Advertising

Date: 01/May/2015

Link: http://www.imediaconnection.com/content/38589.asp

By Phil Guest. With the May bank holidays just around the corner, consumers are increasingly searching online for deals on day trips and weekends away, presenting a significant opportunity for travel and leisure brands to drive sales. As online spending peaks, marketers seeking to capitalise on these high-intent shoppers need a robust programmatic strategy that identifies, engages, and reacts to consumers in real-time.

New measurement and buying tools through DoubleClick coming soon for Twitter

Category: Advertising

Date: 01/May/2015

Link: https://blog.twitter.com/2015/new-measurement-and-buying-tools-through-doubleclick-coming-soon

By Twitter.com

The Sell Sider is a column written by the sell side of the digital media community.

Category: Advertising

Date: 01/May/2015

Link: http://adexchanger.com/the-sell-sider/

Published on AdExchanger.com

eMarketer Webinar: Key Trends in Social Advertising

Category: Advertising

Date: 21/Apr/2015

Link: http://www.slideshare.net/eMarketerInc/emarketer-webinar-key-trends-in-social-advertising

By Debra Williamson of eMarketer Inc.

Tips on How to Maximize Ad Space with Multiple Ad Units

Category: Advertising

Date: 21/Apr/2015

Link: http://www.monetizemore.com/blog/tips-on-how-to-maximize-ad-space-with-multiple-ad-units/

By Kean Graham of MonetizeMore.com

IAB Mobile Programmatic Playbook

Category: Advertising

Date: 14/Apr/2015

Link: http://www.iab.net/mobileprogrammatic

By IAB. The Mobile Programmatic Playbook is the first IAB programmatic document which is mobile-specific in nature, covering all aspects of the mobile programmatic landscape. This piece is intended as an introduction to mobile programmatic buying and refers to other relevant documents where useful. The main focus for this paper is to bring particular attention to areas where programmatic buying in mobile environments differs from other programmatic environments (such as desktop, etc.).

Introducing Matched content: a new way to help your visitors discover content on your site

Category: Advertising

Date: 14/Apr/2015

Link: http://adsense.blogspot.be/2015/04/introducing-matched-content.html

By Google.

Mobile Is Eating Everything, Including Ad Tech

Category: Advertising

Date: 14/Apr/2015

Link: http://adexchanger.com/data-driven-thinking/mobile-is-eating-everything-including-ad-tech/

By Michael Katz of mParticle.

Research Highlights Publisher Tensions About Programmatic

Category: Advertising

Date: 14/Apr/2015

Link: http://adexchanger.com/the-sell-sider/research-highlights-publisher-tensions-about-programmatic/

By Sarah Sluis associate editor for AdExchanger. Even publishers embracing programmatic question how it will affect their overall business in the future. In a survey conducted for Bill Ammerman’s MA thesis (he’s since taken a job as VP of programmatic for Tribune Media), 46% of those surveyed said they didn’t know or felt mixed about programmatic’s revenue impact. The 100-plus publishers who responded came from a Borrell Associates-provided list.

AdAlysis: the new AdWords Ad testing framework.

Category: Advertising

Date: 01/Apr/2015

Link: http://adalysis.com/faq/

We were spending hours manually calculating statistical significance for ad copy testing. With AdAlysis, the testing takes minutes across multiple campaigns and accounts! We can now analyze thousands of tests in an hour. I highly recommend AdAlysis for PPC managers who want to spend more time on strategy and less time crunching numbers.

Facebook ontketent adtech oorlog met Google

Category: Advertising

Date: 01/Apr/2015

Link: http://www.emerce.nl/nieuws/facebook-begint-adtech-oorlog-google

By Emerce. Facebook breidt de mogelijkheden van zijn geautomatiseerde video-advertentieplatform LiveRail uit met (mobiele) displayadvertenties die ook buiten Facebook kunnen worden getoond. Daarmee gaat het sociale netwerk de directe concurrentie aan met Google.

Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

Category: Advertising

Date: 01/Apr/2015

Link: http://liveintent.com/the-in-box/people-based-marketing-may-be-ruled-by-facebook-and-other-b2c-walled-gardens-today-but-its-days-are-numbered/

By Matt Keiser of LiveIntent.

Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens

Category: Advertising

Date: 01/Apr/2015

Link: http://adexchanger.com/data-driven-thinking/facebooks-milk-and-honey-days-are-numbered-as-people-based-marketing-leaves-walled-gardens/

Lead Generation with Facebook Ads: The Definitive Guide

Category: Advertising

Date: 01/Apr/2015

Link: http://adespresso.com/academy/blog/lead-generation-facebook-ads-definitive-guide/

By Massimo Chieruzzi of AdExpresso. Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.

Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Category: Advertising

Date: 26/Mar/2015

Link: http://www.marketingcharts.com/online/mobile-in-app-ads-expected-to-top-desktop-ads-in-spend-next-year-52967/

By MarketingCharts staff.

What brands and publishers need to know about Facebook’s developer conference 2015

Category: Advertising

Date: 26/Mar/2015

Link: http://digiday.com/platforms/brands-publishers-need-know-facebooks-developer-conference/

By Digiday.com If there’s one insight to be taken away from F8, Facebook’s annual conference for app developers, it’s that Facebook is gradually positioning itself to become the data, media-consumption and sharing backbone for the entire digital media industry.

8 Things I Hate About LinkedIn Ads

Category: Advertising

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/17/8-reasons-i-hate-linkedin-ads

Google DoubleClick For Publisher: how to create out-of-page creatives

Category: Advertising

Date: 21/Mar/2015

Link: https://support.google.com/dfp_sb/answer/6088046

Out-of-page line items make it easier to serve web creatives that do not fit in a traditional banner space or browser window. They may include pop-ups and floating line items and are sometimes called interstitials.

Hotel Marketers, Listen Up! Google AdWords Hotel Ads Improve How You Reach Guests

Category: Advertising

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/19/hotel-ads

Instagram Steps Up Its Game with New 'Carousel Ads'

Category: Advertising

Date: 21/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/03/05/instagram-advertising

What This Means For Your Instagram Advertising Strategy.

Solving the Cross-Device Problem

Category: Advertising

Date: 21/Mar/2015

Link: http://www.adotas.com/2015/03/solving-the-cross-device-problem/

By Erik Johnson, head of Atlas by Facebook. The answer is people-based marketing: reaching out to real individuals across devices, platforms and publishers so you can tell consistent stories that yield consistent results. With Atlas, we’ve built a toolkit that helps you connect with your audience like never before.

Introducing LinkedIn Lead Accelerator

Category: Advertising

Date: 14/Mar/2015

Link: https://business.linkedin.com/marketing-solutions/products/lead-nurturing

Drive more quality leads blazingly fast.

New Frontiers for Publishers and App Developers in 2015

Category: Advertising

Date: 14/Mar/2015

Link: http://blog.appnexus.com/2015/new-frontiers-publishers-app-developers-2015/

Programmatic: A Brand Marketer's Guide by Google

Category: Advertising

Date: 14/Mar/2015

Link: https://www.thinkwithgoogle.com/programmatic-guide

Soon, all brands will be confident in their ability to use programmatic buying to engage and move audiences when it matters most. This guide shows readers how.

Why some Facebook ad pros should be worried

Category: Advertising

Date: 14/Mar/2015

Link: http://fbppc.com/advertising/facebook-ad-pros-worried/

You probably have seen Facebook Go or related programs where Facebook will set up ad campaigns directly for clients. They’ll consult on strategy, explain how certain features work, build ads with you, and suggest optimizations.

Another Round of Web Redesigns Brought to You by 'Viewability'

Category: Advertising

Date: 07/Mar/2015

Link: http://adage.com/article/media/watchword-publisher-redesigns-viewability/297485/

PPC Client Onboarding: More Than Just Securing Account Access

Category: Advertising

Date: 07/Mar/2015

Link: http://www.slideshare.net/bakedwheat/ppc-client-onboarding-more-than-just-securing-account-access

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Category: Advertising

Date: 07/Mar/2015

Link: http://www.viperchill.com/1000-facebook-guide/

What worries European publishers most

Category: Advertising

Date: 07/Mar/2015

Link: http://digiday.com/publishers/worries-european-publishers/

Instagram Ads Will Soon Include Links

Category: Advertising

Date: 01/Mar/2015

Link: http://blogs.wsj.com/cmo/2015/03/04/instagram-ads-will-soon-include-links/

BY WSJ.

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Category: Advertising

Date: 01/Mar/2015

Link: http://www.adweek.com/news/technology/instagram-unveils-new-features-advertisers-carousel-style-photos-web-links-163268

Reach Out and Touch Someone with New Social Ad Formats

Category: Advertising

Date: 01/Mar/2015

Link: http://www.slideshare.net/bakedwheat/john-lee-czlto-social-ads-051514

Twitter Advertising webinar: Twitter Website Cards

Category: Advertising

Date: 25/Feb/2015

Link: https://www.youtube.com/watch?v=eNaQmOpNcp8

By Twitter UK. Get more impact from your Twitter campaigns with Website Cards. See how to create and use engaging cards for your promoted and non-promoted Tweets in this 25 minute demonstration.

Facebook Ads vs Google Ads

Category: Advertising

Date: 14/Feb/2015

Link: https://www.tabsite.com/blog/facebook-ads-vs-google-ads/

By Mike Gingerich of Tabsite.com

Publishers Must Set Private Marketplace Rules, Pursue Two-Way Transparency

Category: Advertising

Date: 07/Feb/2015

Link: http://adexchanger.com/the-sell-sider/publishers-must-set-private-marketplace-rules-pursue-two-way-transparency/

By Brian Mikalis of Monetization Pandora.

8 Facebook Ad Hacks to Help You Triple ROI on Your Next Campaign

Category: Advertising

Date: 01/Feb/2015

Link: http://www.postplanner.com/facebook-ad-hacks-to-help-you-triple-roi-on-next-campaign/

CNN Mobile Specifications Overview

Category: Advertising

Date: 01/Feb/2015

Link: http://edition.cnn.com/services/advertise/specs/specs_mobile_overview.html

CNN is presented on several mobile devices and offers many ways for an advertiser to reach their audience. Below is a high level overview of our ad capabilities across all of our platforms.

Direct Sales And Programmatic: A Happy Medium?

Category: Advertising

Date: 01/Feb/2015

Link: http://adexchanger.com/the-sell-sider/direct-sales-and-programmatic-a-happy-medium/

By Lorne Brown of Operative. There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer predicts, 63% of digital display will be programmatic, up from 24% in 2014.

Mobile Web Is Paramount For Small And Medium-Sized Publishers

Category: Advertising

Date: 01/Feb/2015

Link: http://adexchanger.com/mobile/mobile-web-is-paramount-for-small-and-medium-sized-publishers/

More Agencies For Atlas: Facebook Signs Merkle, Plugs Into Mediaocean

Category: Advertising

Date: 01/Feb/2015

Link: http://adexchanger.com/ad-exchange-news/more-agencies-for-atlas-facebook-signs-merkle-plugs-into-mediaocean/

Serve Up 5x the Content with Facebook’s Updated Multi-Product Ads

Category: Advertising

Date: 01/Feb/2015

Link: http://fbppc.com/advertising/serve-5x-content-facebooks-updated-multi-product-ads/

This article is about Facebook’s Multi-Product Ads.

The 5 superpowers of banner ads we've overlooked

Category: Advertising

Date: 01/Feb/2015

Link: http://www.imediaconnection.com/content/38095.asp?imcid=nl#singleview

2015 – The Year Agencies Will Take In-app Advertising to the Next Level

Category: Advertising

Date: 05/Jan/2015

Link: http://www.tune.com/blog/2015-the-year-agencies-will-take-in-app-advertising-to-the-next-level/

By Craig Danz. More because a rough consensus has coalesced around what to expect from the future of mobile app advertising and yet no one seems very sure about how to actually get us there. By simple virtue of the mobile marketing space being the hottest in the world, 2015 is bound to be a pivotal year.

A Banner Year For Innovative Mobile And Digital Ad Units

Category: Advertising

Date: 05/Jan/2015

Link: http://adexchanger.com/online-advertising/a-banner-year-for-innovative-mobile-and-digital-ad-units/

By Allison Schiff. The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone.

Mobile Marketing Essentials: Guidelines for Sophisticated Campaigns

Category: Advertising

Date: 05/Jan/2015

Link: http://www.tune.com/blog/mobile-marketing-essentials-guidelines-for-sophisticated-campaigns/

By Andrew Hansen. In the spirit of making mobile marketing better, for everyone, we’re pleased to announce that over the course of the next three months MobileAppTracking will be rolling out an educational series titled “Mobile Marketing Essentials: Guidelines for Sophisticated Campaigns.”

The Official Facebook Adverts Guide (written by Facebook)

Category: Advertising

Date: 05/Jan/2015

Link: https://www.facebook.com/business/ads-guide

*Highly recommended* By Facebook. Facebook Adverts look slightly different depending on where they're seen and the results you want. This guide includes the latest specifications so that your Facebook Adverts look great wherever they're seen. Click on the placements to learn more, or choose an advertising result on the left for more detailed guidelines.

3 things you must know about Facebook ads in 2015

Category: Advertising

Date: 01/Jan/2015

Link: http://www.adweek.com/socialtimes/dennis-yu-reveals-the-3-thing-you-must-know-about-facebook-ads-in-2015

By Dennis Yu (blitz metrics).

US social media brands engage to the tune of $11 billion in ad spend by 2017

Category: Advertising

Date: 01/Jan/2015

Link: http://www.mintel.com/press-centre/technology-press-centre/social-networking-ad-trends

By Mintel. When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.

Why Contextual Ads Fail?

Category: Advertising

Date: 01/Jan/2015

Link: http://beta.slashdot.org/story/208187

Google Adsense: 2014 Year in Review

Category: Advertising

Date: 29/Dec/2014

Link: http://adsense.blogspot.be/2014/12/2014-year-in-review.html

By the Google AdSense team.

Google DFP compared to directly serving AdSense

Category: Advertising

Date: 29/Dec/2014

Link: http://webgilde.com/en/google-dfp-compared-to-adsense/

By Thomas Maier.

New Study Finds Facebook’s Mobile Ad Network Ripe For App Marketers

Category: Advertising

Date: 19/Dec/2014

Link: http://blogs.wsj.com/cmo/2014/12/19/new-study-finds-facebooks-mobile-ad-network-ripe-for-app-marketers/

By Mike Shields on WSJ. Earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity. Read More.

Affiliate Advertising on Facebook: A thing of the past?

Category: Advertising

Date: 14/Nov/2014

Link: http://fbppc.com/news-updates/affiliate-advertising-facebook-thing-past/

By Bill Cleere on Fbppc.com

Facebook Advertising: Not For Cheapskate Marketers

Category: Advertising

Date: 24/Oct/2014

Link: http://www.adexchanger.com/data-driven-thinking/facebook-advertising-not-for-cheapskate-marketers/

By David Serfati. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based platform to one that offers advertisers direct response and, ultimately, sales.

Has AppNexus Spotted A Chink In Google’s Armor? Facebook Did.

Category: Advertising

Date: 24/Oct/2014

Link: http://www.liveintent.com/news/industry-news/has-appnexus-spotted-a-chink-in-googles-armor-facebook-did/

By Matt Keiser. A schism has emerged between those putting their eggs in the basket of the cookie and the data-management platform (DMP) as the key to targeting, and those who put their stock in using first-party data to target, which is also known as “people-based marketing, according to Facebook’s David Jakubowski.

Facebook Ads: Direct Response Marketing with Facebook

Category: Advertising

Date: 01/Sep/2014

Link: http://www.slideshare.net/luciodiasribeiro/facebook-dr-bestpracticesguide

How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing. Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.

Facebook Ads: Getting Started Off Right!

Category: Advertising

Date: 01/Sep/2014

Link: http://www.slideshare.net/PortentInteractive/portent-webinar-facebook-ads-now

Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.

How to Create Effective Facebook Ad Reports for Clients

Category: Advertising

Date: 01/Sep/2014

Link: http://www.jonloomer.com/2014/09/09/facebook-ad-reports-clients/

One of the main struggles that my readers face as consultants is crafting effective Facebook advertising reports that they can send to their clients. Luckily, Facebook has a powerful, customizable reporting system available. Unfortunately, the vast majority of advertisers don’t use it.

Do Digital Media Agencies Have a Plan?

Category: Advertising

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/do-digital-media-agencies-have-a-plan/

In the old paradigm, agencies largely provided value by dealing with the intricacies of negotiating with vendors, moving data from plans to ad servers and billing systems and keeping clients in the loop on how their digital media “investments” were performing. Optimization was largely defined as cancelling a bad deal and re-allocating budget into a better one. Today’s ad technology has given marketers and their agencies a lot more knobs and buttons to push. We are rapidly seeing a shift away from manual, Excel-based processes to nimble, web-based planning technology, driven by centralized data.

Facebook Ads future looks bright: video, Audience Network and mobile are keys

Category: Advertising

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/24/facebooks-future-looks-bright-video-audience-network-and-mobile-are-keys/

Facebook is knocking on the door of bringing in $3 billion in a single quarter — and that might just be a stepping stone.

Facebook Ads: Achieve offline sales by emphasizing Reach, not Engagement

Category: Advertising

Date: 01/Jul/2014

Link: http://www.socialcode.com/facebook-branding-campaigns-reach-engagement-key-roi/

Facebook direct response campaigns have a clear success metric: cost per action (CPA). An exact measurement of how many ad dollars it costs for a user to click offsite and convert through a digital purchase or event registration. Without immediate conversion or revenue data, success metrics for Facebook branding campaigns – designed for brand awareness, preference or offline sales – are less clear. Consequently, some marketers choose user engagement metrics to measure success, and optimize campaigns accordingly.

Facebook Ads: Inside a large-scale advertising campaign

Category: Advertising

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/24/infographic-inside-a-large-scale-facebook-advertising-campaign/

You’ve seen major advertising campaigns from big brands land in your News Feed. But how did they come to fruition?

Facebook Lets Competing Advertisers Target Off Each Other's Site And App Data

Category: Advertising

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-exchanges/facebook-lets-competing-advertisers-target-off-each-others-site-and-app-data/

By Zach Rodgers. Facebook will soon begin using data signals gathered from its publisher integrations to inform ad messaging, creating profiles based on a far more complete universe of potentially interested buyers than it has ever made available to advertisers before.

For Premium CPM Prices, the Only Way Is Up

Category: Advertising

Date: 01/Jul/2014

Link: http://www.emarketer.com/Article/Premium-CPM-Prices-Only-Way-Up/1010960/10

Put simply: Buyers want display ads that perform, and they’re willing to pay a premium for them, according to a new eMarketer report: Desktop Display CPMs 2014: Rising at the Top, Falling at the Bottom, Squeezed in the Middle.

Gaming The Attribution System

Category: Advertising

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/gaming-the-attribution-system/

Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and to inform which tactics effectively grow their business. While advertisers work hard to use attribution properly, they often unknowingly incentivize the wrong behavior from vendors, leading to ineffective spending of their budgets. It’s a dirty secret of today’s digital ecosystem. I call it “attribution gaming.”

Global Facebook Advertising Benchmark Report 2014Q2

Category: Advertising

Date: 01/Jul/2014

Link: http://www.nanigans.com/

This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other pure play internet companies.

How to Build Brands and Drive Sales with Powerful Advertising ideas

Category: Advertising

Date: 01/Jul/2014

Link: http://www.slideshare.net/adcracker/ad-cracker

by AdCracker.com

Introducing Active View reporting in DoubleClick: A foundation for brand measurement

Category: Advertising

Date: 01/Jul/2014

Link: http://doubleclickadvertisers.blogspot.be/2014/07/introducing-active-view-reporting-in-doubleclick.html

In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.

Mobile Creative Framework

Category: Advertising

Date: 01/Jul/2014

Link: http://mmaglobal.com/education/mobile-creative-framework

The MMA is pleased to provide details of the Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile Awards Program.

The Influence of Publisher Brands on Advertising Perceptions

Category: Advertising

Date: 01/Jul/2014

Link: http://www.slideshare.net/mediapostlive/hannah-margaret

Presenters: Margaret Hung, VP, International, Millward Brown Digital and Hannah Pavalow, Research Analyst, Millward Brown Digital

The Rise Of The Programmatic Media Specialist

Category: Advertising

Date: 01/Jul/2014

Link: http://www.adexchanger.com/data-driven-thinking/the-rise-of-the-programmatic-media-specialist/

Take a historical view of the evolution of agencies in the past 15 years. Until the aughts, most media planners focused on traditional planning – including target audience preparation, strategies and tactics – just once a year or quarterly. Once that planning was complete and campaigns were set in motion, things would ramp down. Optimization was a maintenance endeavor that took up no more than 30% of agency media folks’ time. In recent years, that 70% planning and 30% optimization paradigm has flipped, due to the advances of technology and the development of programmatic media. Teams now must optimize on the fly in real time because clients increasingly demand it. It started with search. Because of access to data, agency search marketers focused on optimization in real time vs. quarterly. Recognizing this shifting dynamic, agencies now refer to search planners as search analysts or strategists instead.

What I learned spending $2 Million on Facebook Ads.

Category: Advertising

Date: 01/Jul/2014

Link: http://okdork.com/2014/03/04/how-to-start-advertising-on-facebook/

By Noah Kagan. The whole Facebook ads world can be very confusing. Target this interest, don’t do this hack, make sure to exclude certain people. Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads and when I worked there I helped build their ad system.

Facebook Ads Dictionnary

Category: Advertising

Date: 01/Jun/2014

Link: http://www.slideshare.net/WishpondTechnologiesLtd/facebook-ad-dictionary

Here are 25 Facebook Ad terms that you need to know before you get started. I haven't given you the definitions Facebook does. Instead I've given you definitions that make sense to the layman, definitions with connotation (and even some tips!)

Facebook Ads: Learn Dynamic Insertion Retargeting for Travel Sites

Category: Advertising

Date: 01/Jun/2014

Link: http://blog.triggit.com/learn-dynamic-insertion-retargeting-for-travel-sites/

Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price.

PPC - Monthly Performance Report (template)

Category: Advertising

Date: 01/Jun/2014

Link: http://ShimonSandler.com/

The Theory of Peak Advertising and The Future of the Web

Category: Advertising

Date: 01/Jun/2014

Link: http://peakads.org/

By Tim Hwang and Adi Kamdar October 2013. Advertising is the critical financial engine of the Internet. * The argument that an overall slowing in online advertising will eventually force a significant shift in the structure of business online. * Perhaps most notably, customers older than 65 years of age, despite constituting only 5% of the experimental group, were responsible for 40% of the total effect observed as a result of the advertising. * Someone might develop a behavioral targeting system that perfectly delivers compelling ads to the right customer flawlessly.

6 Irrefutable Reasons Why Psychographic Content Marketing IS The NEW Display

Category: Advertising

Date: 01/May/2014

Link: http://www.aimclearblog.com/2014/03/20/6-irrefutable-reasons-psychographic-content-marketing-is-the-new-display/

With so much less SEO visibility and social distribution, how will marketers get enough eyeballs on precious content? The answer is to fundamentally alter our thinking about the very purpose of display ads, to squeeze triple duty out of our display dollars by thinking of display campaigns as editorial calendar-based social content amplification programs measured against content marketing and conversion KPIs.

Bad Spot to Be In: Playing Catch-up with Mobile Advertising

Category: Advertising

Date: 01/May/2014

Link: https://blogs.oracle.com/socialspotlight/entry/bad_spot_to_be_in

You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage. It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there.

Facebook - Learn Dynamic Insertion Retargeting for Travel Sites

Category: Advertising

Date: 01/May/2014

Link: http://blog.triggit.com/learn-dynamic-insertion-retargeting-for-travel-sites/

Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price.

Facebook Ads Details Guide, Download

Category: Advertising

Date: 01/May/2014

Link: http://www.facebook.com/help/www/666115643400679/

For a complete list of ads you can buy and details about them.

Fraud Detection In Advertising

Category: Advertising

Date: 01/May/2014

Link: http://openx.com/

Fraud in the digital advertising industry is no laughing matter. Each year, advertisers fall victim to $3 - $7 billion in CPM impression fraud, and another $5 billion in click fraud.

Mobile App Install Ads - Product Setup Guide

Category: Advertising

Date: 01/May/2014

Link: http://www.Facebook-Studio.com/

Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the best ad unit to use if your objective is to drive app installs. Mobile app install ads click directly to your app in the iOS iTunes app store (if using an iPhone) or Google Play store (if using Android). Mobile app install ads display in mobile news feed.

Programmatic Ad Buying for MOBILE

Category: Advertising

Date: 01/May/2014

Link: http://openx.com/

In 2014, OpenX and Digiday have teamed up again to continue the examination of the next phase of programmatic trading: programmatic + mobile. This year’s study intends to explore the collision of two top trends: the pervasiveness of programmatic buying and the rise of mobile advertising. The white paper, “Programmatic + Mobile”, specifically examines why the programmatic buying of mobile lags behind display.

Psychographic Targeting Unhinged! The Zen Of Whole Customer Persona Modeling

Category: Advertising

Date: 01/May/2014

Link: http://www.aimclearblog.com/2012/06/29/psychographic-targeting-unhinged-the-zen-of-whole-customer-persona-modeling/

As an industry we have finally arrived in the holistic-user-targeting future! Psychographic variable research is now the gold standard by which to hold marketers accountable. Now and forever, best-in-class execution means paid and organic campaigns that deliver seriously sliced and tagged traffic by empirical attributes holistically across social and search. Haven’t heard of psychographics? Well, you will.

New ways to create and use tailored audiences in Twitter

Category: Advertising

Date: 01/Apr/2014

Link: https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences

The Complete Guide To Facebook Ads

Category: Advertising

Date: 01/Apr/2014

Link: http:www/wishpond.com/

We’ve created the Complete Guide to Facebook Advertising to help you get the best ROI possible, generate new leads and customers, and maximize the potential of Facebook Ads.

6 Irrefutable Reasons Why Psychographic Content Marketing IS The NEW Display.

Category: Advertising

Date: 01/Mar/2014

Link: http://www.aimclearblog.com/2014/03/20/6-irrefutable-reasons-psychographic-content-marketing-is-the-new-display/

Most brands don’t generate nearly enough revenue from their content marketing investment. The answer is to fundamentally alter our thinking about the very purpose of display ads, to squeeze triple duty out of our display dollars by thinking of display campaigns as editorial calendar-based social content amplification programs measured against content marketing and conversion KPIs.

IAB - Internet Advertising Revenue Report FY2012.

Category: Advertising

Date: 01/Mar/2014

Link: http://www.iab.net/

Notice the trend to performance-based marketing. Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC, publicly available online corporate data, and information provided by online ad selling companies.

Performance Based Advertising (Wikipedia)

Category: Advertising

Date: 01/Mar/2014

Link: http://en.wikipedia.org/wiki/Performance-based_advertising

Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement.

Facebook And Twitter Will Dominate Display Ads in Two Years (Or Less).

Category: Advertising

Date: 01/Feb/2014

Link: http://www.adexchanger.com/data-driven-thinking/facebook-and-twitter-will-dominate-display-ads-in-two-years-or-less/

Facebook quietly launched a retargeting killer called Website Custom Audiences (WCA).

The Comprehensive Guide to Native Advertising

Category: Advertising

Date: 01/Feb/2014

Link: http://www.vocus.com/

Native advertising – the purchasing of sponsored content on social networks and online websites – dominated digital marketing conversations the past year.

Workflow sheet for Teespring Ad Production Flow

Category: Advertising

Date: 01/Feb/2014

Link: http://www.amazon.com/Facebook-Demystified-Critical-Components-Viral-ebook/dp/B00B6I2J86

By Donald Wilson.

Beating Banner Blindness in 2014 and beyond

Category: Advertising

Date: 01/Jan/2014

Link: http://www.infolinks.com/

By Dave Zinman (the inventor of ad servers).

Bootstrap Landing Page Design

Category: Advertising

Date: 01/Jan/2014

Link: http://cvrolf.infozine.be/wp-custom/images/bootstrap-landing-page-preview.jpg

By me.

Killer Facebook Advertising with Facebook APPS V5.7

Category: Advertising

Date: 20/Aug/2013

Link: http://www.blitzmetrics.com/

Training Guides for Facebook - Ads, Power Editor, Social Analytics, Brands.

Category: Advertising

Date: 20/Aug/2013

Link: http://www.blitzmetrics.com/

A set of 7 detailed training guides. Highly recommended.

The FBX Facebook Exchange Handbook

Category: Advertising

Date: 01/May/2013

Link: http://www.chango.com/

The Facebook Exchange is a real-time bidding (RTB) media exchange whereby Facebook sells ad inventory to multiple bidders in an auction. Unlike other forms of advertising on Facebook (Marketplace Ads), FBX does not allow the advertiser to decide whom to target based on their profile data or likes, but instead requires the advertiser to bring their own data to make those decisions.

Widespread AdWords Atrophy, Top 3 PPC Failure Points and Remedies

Category: Advertising

Date: 30/May/2012

Link: http://www.roirevolution.com/

Is your PPC program plagued with lethargy? It's discouraging when your occasional gains are overshadowed by months of stagnation. While there's seldom one quick fix that will completely turn around your AdWords campaigns, this report contains proven remedies for the top 3 PPC failure points. Read this 10-page special report.

Display Business Trends, Publisher Edition

Category: Advertising

Date: 29/May/2012

Link: http://www.google.com/dfp

Tip.

How To Create Epic Facebook Ads

Category: Advertising

Date: 23/May/2012

Link: http://www.hubspot.com/

Tip.

Six Things You Need to Know About RTB Display Advertising

Category: Advertising

Date: 16/May/2012

Link: http://www.quantcast.com/

Selling Display to Search Client

Category: Advertising

Date: 26/Apr/2012

Link: http://www.acquisio.com/

Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels to maximize conversions for their clients.

Facebook Ads - Power Editor Guide

Category: Advertising

Date: 28/Mar/2012

Link: http://www.facebook.com

By Facebook.

The Arrival of Real Time Bidding RTB

Category: Advertising

Date: 01/Jul/2011

Link: http://www.google.com/dfp

Social Media Target Audience and Performance Analysis - Worksheet

Category: Advertising

Date: 21/Jun/2011

Link: http://www.socialprofitformula.com/

Facebook Ads, here are 11000 excellent images for your collection.

Category: Advertising

Date: 01/Jun/2011

Link: http://blog.mixrank.com/6-killer-facebook-ads-image-tactics-that-will

By Mixrank (formerly called Insight.io).

Facebook Ads, Overview and Tips

Category: Advertising

Date: 10/May/2011

Link: http://www.portent.com/

Facebook Ads, praktijkervaringen en 10 tips

Category: Advertising

Date: 08/Apr/2011

Link: http://www.marketingfacts.nl/

Case Study, An 80K Facebook Campaign

Category: Advertising

Date: 01/Nov/2010

Link: http://www.stackthatmoney.com/

Advanced AdWords PPC Bidding Strategies for 2011

Category: Advertising

Date: 01/Sep/2010

Link: http://www.acquisio.com/

Why Advertising Is Failing On The Internet

Category: Advertising

Date: 01/Mar/2009

Link: http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/

By Eric Clemons. The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses are his own, and we present them here to foster debate. *** Obviously, we hope there is a place for advertising on the Internet since it pays our bills*** Update This post has obviously touched a nerve. Clemons responds to his critics below at the bottom of the post.

Category: Advertising

Date:

Link:

Analytics 3.0 ***VALUABLE***

Category: Analytics

Date: 01/Jun/2015

Link: https://hbr.org/2013/12/analytics-30/ar/1

By Thomas H. Davenport. Those of us who have spent years studying data smart companies believe we’ve already lived through two eras in the use of analytics. We might call them BBD and ABD, Before big data and After big data.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Category: Analytics

Date: 01/Jun/2015

Link: http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/

By Avinash Kaushik of Google. In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Category: Analytics

Date: 01/Jun/2015

Link: http://www.kaushik.net/avinash/see-think-do-content-marketing-measurement-business-framework/

By Avinash Kaushik of Google. The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today.

Is Google Analytics Newest Data Quality Issue the Most Challenging?

Category: Analytics

Date: 21/May/2015

Link: http://www.jeffalytics.com/google-analytics-data-quality-issue/

By Jeff Sauer. There is a massive data quality issue happening right now in Google Analytics, and not enough people are talking about it. This is the most challenging data quality issue that I have seen in the 10 years I have used the product. Author’s Note: This post is asking an honest question about some issues I am noticing with the quality of data in Google Analytics. My business relies on the generosity of Google to provide Google Analytics for free to many satisfied users, and by no means do I want to damage that relationship. But this topic seems so out of control I am hoping this post will show the size of the problem we are currently facing.

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

Category: Analytics

Date: 01/Apr/2015

Link: https://blog.kissmetrics.com/15-google-analytics-tips/

By Paul Koks of Online Metrics via KissMetrics.com

Best Practice Solutions Guide: Implementing Google Analytics via Google Tag Manager

Category: Analytics

Date: 21/Mar/2015

Link: http://www.bloggerchica.com/best-practice-solutions-guide-implementing-google-analytics-via-google-tag-manager/

By Krista Seiden.

Social-buttons.com Referral Spam in Google Analytics

Category: Analytics

Date: 21/Mar/2015

Link: https://www.mooresoftwareservices.com/Web-Commerce/social-buttons-com-referrer-spam

By Bruce Moore. Google Analytics showed that my site got a big spike in referral traffic from site34.social-buttons.com. After dealing with the darodar.com referral problems in late 2014 where darodar.com spammed Google Analytics trying to get web masters to go to their site, I didn’t automatically go to the social-buttons.com site.

Business vs Marketing Analyst: Roles, Skillsets & Career Paths

Category: Analytics

Date: 14/Mar/2015

Link: http://www.bloggerchica.com/business-vs-marketing-analyst-roles-skillsets-career-paths/

Cross Domain Tracking in Universal Analytics demystified

Category: Analytics

Date: 14/Mar/2015

Link: http://www.optimizesmart.com/cross-domain-tracking-in-universal-analytics-demystified/

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Category: Analytics

Date: 14/Mar/2015

Link: http://www.kaushik.net/avinash/universal-analytics-implementation-tips-strategy-tactics/

Digital analytics and marketing framework for Conversion Optimization (TIP)

Category: Analytics

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/digital-analytics-and-marketing-framework-for-conversion-optimization/

Geek guide to removing referrer spam in Google Analytics

Category: Analytics

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics/

Google Analytics Visual Glossary

Category: Analytics

Date: 01/Mar/2015

Link: https://www.e-nor.com/blog/google-analytics/google-analytics-visual-glossary

One tip that will Skyrocket your Analytics Career

Category: Analytics

Date: 01/Mar/2015

Link: http://www.optimizesmart.com/one-tip-will-skyrocket-analytics-career/

Google Analytics Events: Best Practices for Hierarchies and Naming Conventions

Category: Analytics

Date: 21/Feb/2015

Link: http://www.bloggerchica.com/events-best-practices-for-hierarchies-and-naming-conventions/

Marketing Strategy for Search and its relation to Analytics

Category: Analytics

Date: 21/Feb/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

User Interface Of Beautiful Dashboards

Category: Analytics

Date: 21/Feb/2015

Link: http://www.designyourway.net/blog/inspiration/user-interface-of-beautiful-dashboards/

Compare The Best Digital Analytics Products

Category: Analytics

Date: 14/Feb/2015

Link: https://www.g2crowd.com/categories/digital-analytics

G2 Crowd helps you compare the best Digital Analytics Software products. You can compare products on the Grid, or by selecting any of the products for a side-by-side comparison.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Category: Analytics

Date: 14/Feb/2015

Link: http://www.kaushik.net/avinash/competitive-intelligence-analysis-tools-metrics-reports-techniques/

By Avinash Kaushik.

Understanding the Google Analytics Cohort Report

Category: Analytics

Date: 14/Feb/2015

Link: http://cutroni.com/blog/2015/02/06/using-cohort-report/

By Justin Cutroni.

4 Steps to Measuring What Matters Most

Category: Analytics

Date: 07/Feb/2015

Link: http://www.clickz.com/clickz/column/2391678/4-steps-to-measuring-what-matters-most

By Adam Singer.

How a session is defined in Analytics

Category: Analytics

Date: 07/Feb/2015

Link: https://support.google.com/analytics/answer/2731565?hl=en

By Google.

12 A/B Split Testing Mistakes I See Businesses Make All The Time

Category: Analytics

Date: 01/Feb/2015

Link: http://conversionxl.com/12-ab-split-testing-mistakes-i-see-businesses-make-all-the-time/

5 Uncomfortable A/B Testing Questions

Category: Analytics

Date: 01/Feb/2015

Link: http://conversionxl.com/5-uncomfortable-testing-questions/

How To Steal Your Competitor’s Social Media Followers

Category: Analytics

Date: 01/Feb/2015

Link: https://blog.kissmetrics.com/steal-your-competitions-followers/

REAL Time On Page in Google Analytics

Category: Analytics

Date: 01/Feb/2015

Link: http://www.analytics-ninja.com/blog/2015/02/real-time-page-google-analytics.html

Hint: bounce rate calculation.

Statistical Significance Does Not Equal Validity (or Why You Get Imaginary Lifts)

Category: Analytics

Date: 01/Feb/2015

Link: http://conversionxl.com/statistical-significance-does-not-equal-validity/

What Is A Large Enough Sample?

Category: Analytics

Date: 01/Feb/2015

Link: http://www.win-vector.com/blog/2011/06/what-is-a-large-enough-random-sample/

Netflix JavaScript Talks - Scaling A/B Testing on Netflix.com with Node.js

Category: Analytics

Date: 15/Jan/2015

Link: http://www.slideshare.net/csaintamant/netflix-javascript-talks-scaling-ab-testing-on-netflixcom-with-nodejs

5 Steps for Comparing Your App Funnels Organic vs. Marketing

Category: Analytics

Date: 22/Dec/2014

Link: http://info.localytics.com/blog/5-steps-for-comparing-your-app-funnels-organic-vs-marketing

Localytics.com | Different apps and businesses each have unique conversion metrics. They range from social shares, to eCommerce purchases, to media downloads. Despite these differences, they all share one common trait: they have pathways leading up to them. These pathways are called conversion funnels. When you look at your acquisition strategy, it's important to focus on how many of your users are converting.

Big Data & the importance of Data Science

Category: Analytics

Date: 19/Dec/2014

Link: http://www.slideshare.net/wimvanleuven/big-data-data-science

By Wim Van Leuven of BigData.be - First of all we define Big Data in the light of the 3 Vs: volume, velocity and variety; next we move on to redefine Big Data, and we touch the topic of a data lake. We envision that Big Data will become mainstream for small organisations as well, what we can do with Big Data, how to tackle Big Data projects, what challenges lie ahead, but what opportunities are there to reap. And of course how important data science is to find the meaning in all the data.

Pervasive Analytics Gets Real

Category: Analytics

Date: 19/Dec/2014

Link: http://www.cloudera.com/content/cloudera/en/resources/library/recordedwebinar/slides--pervasive-analytics-gets-real.html

By Cloudera. Intel, Cloudera and guest speaker Forrester Research, Inc. discuss the strategy of pervasive analytics and real life examples of how analytics have already been embedded into applications and workflows.

The Future of Hadoop: A deeper look at Apache Spark

Category: Analytics

Date: 19/Dec/2014

Link: http://www.slideshare.net/cloudera/spark-webinar-92314-dl

By Cloudera. Jai Ranganathan, Senior Director of Product Management, discusses why Spark has experienced such wide adoption and provide a technical deep dive into the architecture. Additionally, he presents some use cases in production today.

Google Analytics Set-up Checklist for Ecommerce

Category: Analytics

Date: 10/Nov/2014

Link: http://www.practicalecommerce.com/articles/75543-Google-Analytics-Set-up-Checklist-for-Ecommerce

By Kunle Campbell on PracticalCommerce.com

Google revamps the Webmaster Tools API

Category: Analytics

Date: 01/Sep/2014

Link: http://searchengineland.com/google-revamps-webmaster-tools-api-203047

Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools.

Google Universal Analytics: Weather As A Custom Dimension

Category: Analytics

Date: 01/Sep/2014

Link: http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/

I’ve fallen in love with Universal Analytics and Google Tag Manager. Together they form an incredibly powerful tool for marketing professionals. In most cases, I no longer need to post recommendations to my client for yet another page template revision, since with the tag manager in place, I can just add custom code via the admin panel. Add to that the power of Universal Analytics with its ultra-sensitive Measurement Protocol, and the ability to craft custom dimensions and metrics, and voila! I’m in a happy place. In this post, I take you through a short JavaScript dev journey of utilizing weather data as a custom dimension in your site’s Analytics. You only need to have Universal Analytics and Google Tag Manager installed on your site.

The Data Layer - Simo Ahava's blog

Category: Analytics

Date: 01/Sep/2014

Link: http://www.simoahava.com/analytics/data-layer/

Writing this article is dangerous. Data Layer is two marketers short of becoming a buzz word.

What is customer lifetime value (CLV) and why do you need to measure it?

Category: Analytics

Date: 01/Sep/2014

Link: https://econsultancy.com/blog/65435-what-is-customer-lifetime-value-clv-and-why-do-you-need-to-measure-it

In this article I'll ride into the dusty, obfuscated world of marketing phrases, acronyms and buzzwords and try to make sense of it all in the clearest language possible.

Why everyone in media needs an analytics upgrade!

Category: Analytics

Date: 01/Sep/2014

Link: http://www.bain.com/publications/articles/why-everyone-in-media-needs-an-analytics-upgrade.aspx

Media companies once had to read the tea leaves in focus groups, TV ratings and chart rankings to help guide their investment decisions, but no longer. They are now awash in data. Across devices and media types, they can track clicks, views and shares—all containing information that, when properly sifted and understood, can improve the odds of their programming bets.

Despite the explosion in online analytics, marketers still don’t know what they’re doing

Category: Analytics

Date: 01/Jul/2014

Link: http://pando.com/2014/06/18/despite-the-explosion-in-online-analytics-marketers-still-dont-know-what-theyre-doing/

By James Robinson. We’re in the second decade of the advertising and marketing revolution brought on by the Internet. Except the sad thing is that no one really knows if the new information on offer makes any sense.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Category: Analytics

Date: 01/Apr/2014

Link: http://www.kaushik.net/avinash/digital-marketing-analytics-challenges/

Conversieoptimalisatie: wat zijn de trends in 2014?

Category: Analytics

Date: 01/Feb/2014

Link: http://www.frankwatching.com/archive/2014/01/27/conversieoptimalisatie-wat-zijn-de-trends-in-2014/

By FrankWatching.com Wanneer we over conversieoptimalisatie spreken, wordt er vaak direct gedacht aan het optimaliseren van je conversiepercentage. Eigenlijk gaat het hier helemaal niet om, maar juist om het optimaliseren van je opbrengsten per bezoeker. Je wilt de opbrengsten per bezoeker verhogen.

Correlation versus Causation in Web Analytics

Category: Analytics

Date: 01/Feb/2014

Link: http://www.portent.com/blog/analytics/attribution-fu-slides-video.htm

By Portent Inc. If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other channels. How do you prove it?

Google Analytics Checklist for New Projects

Category: Analytics

Date: 01/Feb/2014

Link: http://moz.com/blog/google-analytics-checklist-for-new-projects

By Moz.

The 3 Landing Page Mistakes That 98% of Marketers are Making (and how to fix them)

Category: Analytics

Date: 01/Feb/2014

Link: http://www.slideshare.net/slideshow/view?login=unbounce&title=the-3-landing-page-mistakes-that-98-of-marketers-are-making-and-how-to-fix-them

By Unbounce.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Category: Analytics

Date: 01/Dec/2012

Link: http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/

Top!

Digital Marketing and Measurement Model

Category: Analytics

Date: 01/Jan/2012

Link: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/

Top!

10 tips to make your resume stand out from the pack

Category: Career

Date: 21/May/2015

Link: http://www.imediaconnection.com/content/38754.asp?imcid=nl#singleview

14 Marketing Skills to Add to Your Resume in 2015

Category: Career

Date: 21/May/2015

Link: http://www.wordstream.com/blog/ws/2015/04/07/marketing-skills

By Wordstream.

Dit willen interviewers echt horen tijdens een sollicitatiegesprek.

Category: Career

Date: 01/May/2015

Link: http://www.stepstone.be/Carriere-Tips/Tips-Trucs/dit-willen-interviewers-echt-horen-tijdens-een-sollicitatiegesprek.cfm

By StepStone.

The full-stack employee

Category: Career

Date: 14/Apr/2015

Link: https://medium.com/@chrismessina/the-full-stack-employee-ed0db089f0a1

Nearly two years after I left Google, I’m starting to understand what’s going on in the professional sphere. The conventional seams between disciplines are fraying, and the set of skills necessary to succeed are broader and more nebulous than they’ve been before. These days, you’ve gotta be a real polymath to get ahead; you’ve got to be a full-stack employee.

Nieuw jaar, nieuwe baan? Maximaliseer je kansen online!

Category: Career

Date: 15/Jan/2015

Link: http://www.frankwatching.com/archive/2015/01/15/nieuw-jaar-nieuwe-baan-maximaliseer-je-kansen-online/

140 Google Interview Questions,

Category: Career

Date: 01/Jul/2014

Link: http://www.impactinterview.com/2009/10/140-google-interview-questions/

Here’s a list of 140 Google interview questions. Many of our clients have interviewed and received Google job offers.

How To Format DigitalOcean Articles For Publication

Category: Content Marketing

Date: 01/Jun/2015

Link: https://www.digitalocean.com/community/tutorials/how-to-format-digitalocean-articles-for-publication

By Sharon Campbell of DigitalOcean.com

Make your videos even more interactive with YouTube Cards

Category: Content Marketing

Date: 01/May/2015

Link: http://youtubecreator.blogspot.be/2015/03/make-your-videos-even-more-interactive.html

Optimize Your Welcome Emails With These 5 Templates

Category: Content Marketing

Date: 01/May/2015

Link: http://customer.io/blog/welcome-email-templates.html

By Janet Choi of Customer.io

How to Win Your Audience’s Heart in 7 Minutes

Category: Content Marketing

Date: 14/Mar/2015

Link: https://blog.slideshare.net/2015/03/11/how-to-win-your-audiences-heart-in-7-minutes/

The average attention span of today’s audience member is short, 7 minutes to be exact. You either win their hearts in the first few minutes or are forgotten forever. Don’t believe me?

The Secret to Activating Your Audience’s Brain

Category: Content Marketing

Date: 14/Mar/2015

Link: https://blog.slideshare.net/2015/03/04/the-secret-to-activating-your-audiences-brain/

12 ways to keep visitors on your site longer

Category: Content Marketing

Date: 07/Mar/2015

Link: http://wpcurve.com/keep-visitors-on-your-site-longer/

15 Insanely Actionable Tips to Increase Blog Traffic

Category: Content Marketing

Date: 07/Mar/2015

Link: http://digitalphilippines.net/how-to-increase-blog-traffic/

Traffic is the lifeblood of every website because this is where most business owners and bloggers depend their monthly online sales.`Since the more traffic you can generate on a regular basis, the likelihood of earning more profit is higher.

4 Content Marketing Myths.

Category: Content Marketing

Date: 01/Jul/2014

Link: http://www.futurelab.net/blog/2014/06/4-content-marketing-myths

Technology transforms marketing in waves. New platforms like search engines, social media and the mobile web create amazing opportunities, but leave marketers scrambling to develop the talent and tactics to capitalize on them. For brand planners who’ve spent their careers developing strategy for ad campaigns, content doesn’t seem like it should be so different. Unfortunately, it is and that’s why content marketers are failing.

Stijlgids Nederlandse Taal [PDF in Dutch]

Category: Content Marketing

Date: 01/Jul/2014

Link: http://www.schrijf.be/

Why Content Marketing Fails (And When It Does Not)

Category: Content Marketing

Date: 01/Jun/2014

Link: http://www.slideshare.net/randfish/why-content-marketing-fails

By Rand Fishkin.

Five free blog post templates plus instructions

Category: Content Marketing

Date: 01/Nov/2013

Link: http://www.hubspot.com/

One Page Content Marketing Plan [template]

Category: Content Marketing

Date: 01/Sep/2013

Link: http://www.uncommonlysocial.com/

Buyer Persona 2013 template

Category: Content Marketing

Date: 01/Jun/2013

Link: http://www.hubspot.com/

How To Write Magnetic headlines

Category: Content Marketing

Date: 01/Jun/2013

Link: http://www.copyblogger.com/

Your headline is the first, and perhaps only, impression you make on a prospective reader.

Voice of Customer Survey [template]

Category: Content Marketing

Date: 01/Dec/2012

Link: http://www.copyhackers.com

How To Drive Extra Traffic to Your Site During Breaking News

Category: Content Marketing

Date: 20/Mar/2012

Link: http://www.optify.net/

Viral YouTube Authoring - Blueprint

Category: Content Marketing

Date: 25/Jul/2011

Link: http://www.isocialacademy.com/

MailChimp Guide for Bloggers

Category: Content Marketing

Date: 01/Feb/2010

Link: http://www.mailchimp.com/

How to Sell a CRO Budget to Your C-Suite

Category: CRO

Date: 14/Jun/2015

Link: http://www.convinceandconvert.com/digital-marketing/sell-to-c-suite/

By Jay Bear of ConvinceAndConvert. Most of us know how important conversion rate optimization (CRO) is to our bottom line. Fortunately, CRO is a revenue driver, and it can have a positive impact on your business at every point in the funnel.

Budgeting for Conversion Rate Optimization (worksheet)

Category: CRO

Date: 14/Jun/2015

Link: https://www.formstack.com/ebook/budgeting-for-cro

By Formstack. This fill-in-the-blank e-book will help beginners set goals, calculate lead values, and plan for CRO in their marketing budget.

Are Your Landing Pages Optimized?

Category: CRO

Date: 07/Jun/2015

Link: http://blog.marketing.rakuten.com/affiliate/are-your-landing-pages-optimized

By Kimberly Anglin. Tons money and attention are spent on driving traffic, but there are times when on-page conversion optimization is just what your program needs. Here are some tips to help ensure that your landing pages are driving the highest conversions possible.

4 Steps To Increase Your Leads By More Than 108% on Facebook

Category: CRO

Date: 01/May/2015

Link: http://www.jeffbullas.com/2015/04/23/4-steps-to-increase-your-leads-by-more-than-108-on-facebook/

By Jason Parks.

Lead Generation with Facebook Ads: The Definitive Guide

Category: CRO

Date: 01/Apr/2015

Link: http://adespresso.com/academy/blog/lead-generation-facebook-ads-definitive-guide/

By Massimo Chieruzzi of AdExpresso. Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign.

12 guaranteed methods to reduce Cost Per Acquisition

Category: CRO

Date: 07/Mar/2015

Link: http://www.optimizesmart.com/12-guaranteed-methods-to-reduce-cost-per-acquisition/

How to Start Conversion Optimization like a Pro

Category: CRO

Date: 07/Mar/2015

Link: http://www.optimizesmart.com/start-conversion-optimization-like-pro/

42 Mobile A/B Testing Terms You Need to Know

Category: CRO

Date: 01/Mar/2015

Link: http://blog.optimizely.com/2015/03/05/43-mobile-ab-testing-terms-you-need-to-know/

As mobile continues to eat the world, the number of A/B tests running on mobile applications continues to grow. While A/B testing isn’t new, the vocabulary to talk about A/B testing mobile apps is new for many people.

Mobile Landing Page Optimization - 10 Best Practices for Success

Category: CRO

Date: 21/Feb/2015

Link: http://searchenginewatch.com/sew/how-to/2188662/mobile-landing-page-optimization-practices-success

Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.

On Building an Optimization Agency: The Inception & The Future

Category: CRO

Date: 21/Feb/2015

Link: http://blog.optimizely.com/2015/02/25/on-building-an-optimization-agency-the-inception-and-the-future/

By Optimizely.com

What it (Really) Takes: Three Absolutely Indespensible Elements for Digital Optimization

Category: CRO

Date: 21/Feb/2015

Link: http://clearhead.me/post/82896987573/what-it-really-takes-three-absolutely

by ClearHead.

Does CRO mess up SEO? And vice versa?

Category: CRO

Date: 14/Feb/2015

Link: http://www.conversion-rate-experts.com/cro-and-seo-transcript/

Rand Fishkin from Moz describes how to balance CRO and SEO to maximize your profits.

Visual Website Optimizer: How it Compares to The Rivals

Category: CRO

Date: 01/Feb/2015

Link: http://rich-page.com/website-optimization/which-low-cost-testing-tool-google-content-experiments-vs-optimizely-vs-visual-website-optimizer/

A 50-Point Checklist For Creating The Ultimate Landing Page

Category: CRO

Date: 01/Jul/2014

Link: http://unbounce.com/landing-pages/checklist/

You think your landing page is top-notch, right? Maybe. Perhaps. Probably not. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way.

It is Time to Forget the Fold of the Browser Page

Category: CRO

Date: 01/Jul/2014

Link: http://www.neurosciencemarketing.com/blog/articles/forget-the-fold.htm

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more.

CRO Project Template - Time Saver

Category: CRO

Date: 01/Nov/2013

Link: http://www.clicktale.com/

Use this PPT template to report the stakeholders about your CRO Project.

How value attribution will shape the future of affiliate marketing.

Category: CRO

Date: 01/Nov/2013

Link: http://www.affiliatewindow.com/

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel. Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.

Conversion Psychology (10 Scenarios)

Category: CRO

Date: 07/May/2012

Link: http://www.sparringmind.com/

By Gregory Ciotti.

The Complete Guide to Landing Page Optimization

Category: CRO

Date: 02/Jan/2012

Link: http://www.hubspot.com/

An Introduction to Lead Generation

Category: CRO

Date: 01/Jan/2012

Link: http://www.hubspot.com/

Unique Value Proposition - Blueprint Worksheet

Category: CRO

Date: 01/Aug/2011

Link: http://www.marketingsherpa.com/

Create Engaging Content for successful lead generation

Category: CRO

Date: 28/Jul/2011

Link: http://www.marketingsherpa.com/

Landing Page Optimization, Reduce Customer Anxiety

Category: CRO

Date: 12/May/2011

Link: http://www.marketingsherpa.com/

SiteTuning and Optimizing Your Lead Flow

Category: CRO

Date: 24/Feb/2011

Link: http://www.hubspot.com/

Chat apps taking over the eCommerce world.

Category: eCommerce

Date: 21/May/2015

Link: http://enterpriseinnovation.net/article/chat-apps-taking-over-world-59452616

By Chris Moore. This rapidly evolving chat app market creates challenges for brands. Today, brands manage all online customer interactions in a central platform. Brands have a marketing cloud, a sales cloud, and a service cloud platform solution to manage all customer interactions over multiple communication channels. In order to include the new chat app channel in their central service platforms and reach their customers globally, brands need to connect to WeChat, Line, Kakao, Kik, Facebook Messenger and the 150+ apps across the world. It’s a daunting task.

DLD15 - The 4 Horsemen Amazon/Apple/Facebook & Google: Who Wins/Loses (Scott Galloway)

Category: eCommerce

Date: 14/May/2015

Link: https://www.youtube.com/watch?v=XCvwCcEP74Q

Video. DLD15 conference. By Scott Galloway of L2 Inc. Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extraordinary rider and sometimes also a big bunch of luck. Passionate trademark analyst and L2 founder Scott Galloway will calling out for us the rates of thes4 giants.

Top 10 Luxury Hotel Brands in Digital

Category: eCommerce

Date: 07/May/2015

Link: http://www.l2inc.com/top-10-luxury-hotel-brands-in-digital/2015/blog

By Marian Berelowitz of L2.

May Day. Does your brand have a robust activation plan this bank holiday weekend?

Category: eCommerce

Date: 01/May/2015

Link: http://www.imediaconnection.com/content/38589.asp

By Phil Guest. With the May bank holidays just around the corner, consumers are increasingly searching online for deals on day trips and weekends away, presenting a significant opportunity for travel and leisure brands to drive sales. As online spending peaks, marketers seeking to capitalise on these high-intent shoppers need a robust programmatic strategy that identifies, engages, and reacts to consumers in real-time.

TravelBird wil de grootste online reisaanbieder van Europa worden

Category: eCommerce

Date: 14/Apr/2015

Link: http://www.bloovi.be/nieuws/detail/travelbird-wil-de-grootste-online-reisaanbieder-van-europa-worden-zo-willen-ze-het-aanpakken

By Bloovi.be

Navigating the travel industry; what brands need to do to succeed in today’s highly competitive marketplace

Category: eCommerce

Date: 01/Apr/2015

Link: http://www.criteo.com/blog/2015/03/navigating-the-travel-industry-what-brands-need-to-do-to-succeed-in-today-s-highly-competitive-marketplace/

By Criteo. The travel sector is one of the most difficult industries for any company to compete in. It has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from mobile, to laptop, to desktop and to tablet. This makes it more difficult than ever to identify and convert customers.

The 2014 Traveler's Road to Decision

Category: eCommerce

Date: 14/Mar/2015

Link: https://www.thinkwithgoogle.com/research-studies/2014-travelers-road-to-decision.html

Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go.

Vente-Exclusive.com neemt Snapstore over

Category: eCommerce

Date: 01/Feb/2015

Link: http://www.retaildetail.be/nl/m-tail/item/20954-vente-exclusive-com-neemt-snapstore-over

Booking.com enters the spontaneous-travel fray with new app

Category: eCommerce

Date: 16/Jan/2015

Link: http://digiday.com/brands/booking-com-enters-spontaneous-travel-fray-new-app/

Understand the shopping behaviors of mobile searchers

Category: eCommerce

Date: 17/Dec/2014

Link: http://3qdigital.com/mobile/understand-shopping-behaviors-mobile-searchers/

By David Laird via 3Q Digital.

8 Reasons Why Ecommerce Businesses Fail

Category: eCommerce

Date: 07/Nov/2014

Link: http://www.practicalecommerce.com/articles/75484-8-Reasons-Why-Ecommerce-Businesses-Fail

By Armando Roggio on PracticalCommerce.com

14 Actionable Tips to Increase Travel Website Bookings

Category: eCommerce

Date: 01/Sep/2014

Link: https://vwo.com/blog/increase-travel-website-bookings/

On an average, more than 95% traffic coming on hotel, airline and tour packages websites leave without completing the purchase process. Why? Because travel eCommerce is one of the trickiest online businesses — thanks to lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms and massive personalization. The average conversion rate (% of website visitors turning into customers) of travel websites is a dismal 4% — far below the 10% conversion rate of financial and media firms.

Ecommerce Usage Statistics

Category: eCommerce

Date: 01/Jul/2014

Link: http://trends.builtwith.com/shop

Statistics for websites using Ecommerce technologies such as Magento, WooCommerce, Shopify.

Belgian Business Barometer 2014.

Category: eCommerce

Date: 01/Feb/2014

Link: http://www.amcham.be/

By American Chamber of Commerce in Belgium. What are US companies in Belgium planning and expecting in an election year?

Important Trends In Retail: Nordstrom Closing Stores In Portland

Category: eCommerce

Date: 01/Feb/2014

Link: http://blog.minethatdata.com/2014/02/important-trends-in-retail-nordstrom.html

By Kevin Hillstrom. Instead of getting knee-deep in the #omnichannel weeds, let's get the plane up to a comfortable cruising altitude, and look at the Portland market from 30,000 feet in the sky.

Google Shopping 2.0 Implementation Insights

Category: eCommerce

Date: 27/Sep/2012

Link: http://www.cpcstrategy.com/

Bidding, Advanced Segment Tracking, and CPA Campaigns using the new Google Shopping engine.

Pure.css by Yahoo

Category: ICT

Date: 01/Jun/2015

Link: http://purecss.io/

An idiomatic set of small, responsive CSS modules that you can use in every web project.

Why Golang is doomed to succeed

Category: ICT

Date: 01/Jun/2015

Link: https://texlution.com/post/why-go-is-doomed-to-succeed/

By Texlution.com

JSON-LD & the semantic web - Brighton SEO April 2015

Category: ICT

Date: 21/May/2015

Link: http://www.slideshare.net/linkdex/schema-jsonld-the-semantic-web-brighton-seo-april-2015-kirsty-hulse-linkdex

By Kirsty Hulse of Linkdex.

How Speed Up Your Front End Web Development Process

Category: ICT

Date: 14/May/2015

Link: http://www.vandelaydesign.com/best-front-end-web-development-process/

By Jake of Vandelay Design.

Lessons From Facebook: React/Flux

Category: ICT

Date: 14/May/2015

Link: https://keyholesoftware.com/2015/05/11/lessons-from-facebook-reactflux/

By Zach Gardner. This blog post will cover Facebook’s React JavaScript library and Flux application architecture paradigm.

JavaScript ES6 In Depth: An Introduction

Category: ICT

Date: 01/May/2015

Link: https://hacks.mozilla.org/2015/04/es6-in-depth-an-introduction/

By Jason Orendorff of Mozilla. Welcome to ES6 In Depth! In this new weekly series, we’ll be exploring ECMAScript 6, the upcoming new edition of the JavaScript language. ES6 contains many new language features that will make JS more powerful and expressive, and we’ll visit them one by one in weeks to come.

Best PHP Framework for 2015 - SitePoint Survey Results

Category: ICT

Date: 01/Apr/2015

Link: http://www.sitepoint.com/best-php-framework-2015-sitepoint-survey-results/

By Sitepoint. As expected, Laravel won by a large margin once again.

Microservices: Breaking Apart the Monolith

Category: ICT

Date: 21/Mar/2015

Link: http://www.slideshare.net/fortyfivan/microservices-webinar

By Ivan Dwyer of Iron.io - With the continued proliferation of the cloud and connected devices, microservices has emerged as a dominant architectural pattern for building modern applications by separating components around specific business capabilities.

Design futures part 1: Creating systems not destinations

Category: ICT

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-1-creating-systems-not-products/

Design futures part 2: Personalization and the new product canvas

Category: ICT

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-2-personalization-and-the-new-product-canvas/

Design futures part 3: Dealing with change

Category: ICT

Date: 15/Mar/2015

Link: http://blog.intercom.io/design-futures-3-dealing-with-change/

Can Spark Streaming survive Chaos Monkey?

Category: ICT

Date: 14/Mar/2015

Link: http://techblog.netflix.com/2015/03/can-spark-streaming-survive-chaos-monkey.html

Go-nuts and Bolts: An Introduction to BoltDB

Category: ICT

Date: 14/Mar/2015

Link: https://www.hakkalabs.co/articles/go-nuts-bolts-introduction-boltdb

Promote Content with Structured Data Markup

Category: ICT

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/?hl=en

Promote Content with Structured Data Markup: Specify your social profiles to Google

Category: ICT

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/social-profiles?hl=en

Promote Content with Structured Data Markup: Specifying Your Organization's Logo

Category: ICT

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/logos?hl=en

Creating semantic sites with Web Components and JSON-LD with Rich Markup

Category: ICT

Date: 07/Mar/2015

Link: http://updates.html5rocks.com/2015/03/creating-semantic-sites-with-web-components-and-jsonld

Taming Your Go Dependencies (Golang)

Category: ICT

Date: 01/Mar/2015

Link: https://www.digitalocean.com/company/blog/taming-your-go-dependencies/

By DigitalOcean.com

Understanding ECMAScript 6

Category: ICT

Date: 21/Feb/2015

Link: https://leanpub.com/understandinges6/read

By Nicholas C. Zakas.

Loving a Log-Oriented Architecture

Category: ICT

Date: 15/Feb/2015

Link: http://blog.parsely.com/post/1550/kreps-logs/

Jay Kreps created Apache Kafka to address his data integration needs at LinkedIn. He also wrote a widely-circulated essay about “The Log” that shows the motivation behind the system he created.

The Log: What every software engineer should know about real-time data's unifying abstraction

Category: ICT

Date: 15/Feb/2015

Link: http://engineering.linkedin.com/distributed-systems/log-what-every-software-engineer-should-know-about-real-time-datas-unifying

By Jay Kreps of LinkedIn.

5 Practical Examples For Learning The React Framework

Category: ICT

Date: 01/Feb/2015

Link: http://tutorialzine.com/2014/07/5-practical-examples-for-learning-facebooks-react-framework/

Big Data Failures Owe More To Business Culture Than Technology

Category: ICT

Date: 01/Feb/2015

Link: http://readwrite.com/2015/02/09/big-data-failure-blame-corporate-culture

Most corporate cultures still aren't built around data.

How The MongoDB Database Learned To Scale

Category: ICT

Date: 01/Feb/2015

Link: http://readwrite.com/2015/02/09/mongodb-scale-document-database-nosql

Making a Single Page App Without a Framework

Category: ICT

Date: 01/Feb/2015

Link: http://tutorialzine.com/2015/02/single-page-app-without-a-framework/

React.js Conference January 2015 by Facebook

Category: ICT

Date: 01/Feb/2015

Link: https://www.youtube.com/playlist?list=PLb0IAmt7-GS1cbw4qonlQztYV1TAW0sCr

This is a video playlist of all sessions.

Rebuilding HipChat with React.js

Category: ICT

Date: 01/Feb/2015

Link: https://developer.atlassian.com/blog/2015/02/rebuilding-hipchat-with-react/

Stream processing, Event sourcing, Reactive, CEP… and making sense of it all

Category: ICT

Date: 01/Feb/2015

Link: http://blog.confluent.io/2015/01/29/making-sense-of-stream-processing/

Some people call it stream processing. Others call it Event Sourcing or CQRS. Some even call it Complex Event Processing. Sometimes, such self-important buzzwords are just smoke and mirrors, invented by companies who want to sell you stuff. But sometimes, they contain a kernel of wisdom which can really help us design better systems. In this talk, we will go in search of the wisdom behind the buzzwords.

The Big-Data Tool Spark May Be Hotter Than Hadoop, But It Still Has Issues

Category: ICT

Date: 01/Feb/2015

Link: http://readwrite.com/2015/01/27/spark-scala-hadoop-typesafe-dean-wampler

Hadoop is hot. But its kissing cousin Spark is even hotter. Indeed, Spark is hot like Apache Hadoop was half a decade ago. Spawned at UC Berkeley’s AMPLab, Spark is a fast data processing engine that works in the Hadoop ecosystem, replacing MapReduce. It is designed to perform both batch processing (similar to MapReduce) and new workloads like streaming, interactive queries, and iterative algorithms, like those commonly found in machine learning and graph processing.

Big Companies Are Still Struggling To Buy A BIG DATA Clue

Category: ICT

Date: 19/Dec/2014

Link: http://readwrite.com/2014/12/19/big-data-why-companies-are-so-bad-at-it

By Matt Asay via ReadWrite.com

JavaScript Application Architecture On The Road To 2015

Category: ICT

Date: 15/Dec/2014

Link: https://medium.com/@addyosmani/javascript-application-architecture-on-the-road-to-2015-d8125811101b

By Addy Osmani (Google) at Medium.com On a serious note, I thought it might be salutary to look at the state of application architecture in the JavaScript community as we ebb our way towards 2015. I’ll talk about composition, functional boundaries, modularity, immutable data structures, CSP channels and a few other related topics.

Git Pull Request Merge Strategies: The Great Debate

Category: ICT

Date: 10/Dec/2014

Link: https://developer.atlassian.com/blog/2014/12/pull-request-merge-strategies-the-great-debate/

By Nicola Paolucci of Atlassian.

Digital Ocean's Plan For Cloud Domination: Treat Developers Like Gods

Category: ICT

Date: 20/Nov/2014

Link: http://readwrite.com/2014/11/20/digital-ocean-cloud-domination-developers-as-gods

By Matt Asay via ReadWrite.com

An overview of the Go language for Java addicts

Category: ICT

Date: 01/Nov/2014

Link: http://talks.golang.org/2014/go4java.slide#1

By Francesc Campoy.

Why I went from Python to the Go language (and not NodeJS)

Category: ICT

Date: 01/Nov/2014

Link: http://jordanorelli.com/post/31533769172/why-i-went-from-python-to-go-and-not-node-js

By Jordan orelli.

Why the Go language is elegant and makes my code elegant

Category: ICT

Date: 01/Nov/2014

Link: https://filippo.io/why-go-is-elegant-and-makes-my-code-elegant/

By Filippo Valsorda.

Why Open Source Is Becoming A Big Developer-Recruiting Tool

Category: ICT

Date: 24/Oct/2014

Link: http://readwrite.com/2014/10/24/open-source-recruiting-facebook-netflix-twitter

By Matt Asay. Embrace open source to attract top talent—like Facebook.

Docker in Production — What We’ve Learned Launching Over 300 Million Containers

Category: ICT

Date: 21/Oct/2014

Link: http://blog.iron.io/2014/10/docker-in-production-what-weve-learned.html

By Roman Kononov of Iron.io Now that we’ve been in production for several months, we wanted to take the opportunity to share with the community some of the challenges we faced in running a Docker-based infrastructure, how we overcame them, and why it was worth it.

From Backbone To React: Our Experience Scaling a Web Application

Category: ICT

Date: 01/Sep/2014

Link: http://www.techsonian.net/2014/09/from-backbone-to-react-our-experience-scaling-a-web-application/

At Sonian we have a small team building interactive visualizations where companies can better understand their massive amounts of email data. Building this kind of program is non-trivial: data needs to be synchronized between servers and complex interfaces through user interactions or otherwise while at the same time having the user perceive it as “feeling right”. Like other software disciplines it’s a combination of engineering and art.

HTTP access control (CORS) - Mozilla MDN

Category: ICT

Date: 01/Sep/2014

Link: https://developer.mozilla.org/en-US/docs/Web/HTTP/Access_control_CORS

Cross-site HTTP requests are HTTP requests for resources from a different domain than the domain of the resource making the request. For instance, a resource loaded from Domain A (http://domaina.example) such as an HTML web page, makes a request for a resource on Domain B (http://domainb.foo), such as an image, using the img element (http://domainb.foo/image.jpg). This occurs very commonly on the web today — pages load a number of resources in a cross-site manner, including CSS stylesheets, images and scripts, and other resources.

Reducing Domain Sharding

Category: ICT

Date: 01/Sep/2014

Link: http://codeascraft.com/2014/02/19/reducing-domain-sharding/

Domain sharding has long been considered a best practice for pages with lots of images. The number of domains that you should shard across depends on how many HTTP requests the page makes, how many connections the client makes to each domain, and the available bandwidth. Since it can be challenging to change this dynamically (and can cause browser caching issues), people typically settle on a fixed number of shards – usually two.

The march towards the GO programming language

Category: ICT

Date: 01/Sep/2014

Link: http://zef.me/6191/the-march-towards-go/

Today, TJ Holowaychuk, one of node.js most prolific module writers (express, jade, mocha, koa) has announced he is leaving Node.js for the Go language.

Why Learn Go?

Category: ICT

Date: 01/Sep/2014

Link: https://www.youtube.com/watch?v=FTl0tl9BGdc

Hosted by O Reilly. By Rob Pike (the Commander of the Go language team at Google and one of the designers of the Unix OS).

Oracle's Big Miss: The End Of An Enterprise Era?

Category: ICT

Date: 01/Jul/2014

Link: http://readwrite.com/2013/03/26/oracles-big-miss-the-end-of-an-enterprise-era

Oracle's big miss signals significant changes in how enterprise technology is bought and sold. It's an open question whether vendors like Oracle will be able to embrace things like cloud and open source in time to maintain their existing businesses while creating new ones for the future.

When Milliseconds Make Millions: Why Wall Street Programmers Earn the Big Bucks

Category: ICT

Date: 01/Jul/2014

Link: http://adtmag.com/articles/2011/07/29/why-hft-programmers-earn-top-salaries.aspx

David Ramel follows up his "Highest Paid Programmers" article with a look inside the world of high-frequency trading, where coders earn top dollars and even nanoseconds count.

Why Workday has Oracle and SAP worried

Category: ICT

Date: 01/Jul/2014

Link: http://fortune.com/2012/03/12/why-workday-has-oracle-and-sap-worried/

Aneel Bhusri and Dave Duffield were pioneers at PeopleSoft — until they were forced out. Now, with brisk sales and an IPO on the horizon, their new venture has big competitors on the defensive.

JavaScript Usage Statistics

Category: ICT

Date: 01/Apr/2014

Link: http://trends.builtwith.com/javascript

Statistics for websites using JavaScript technologies

Wireless providers plan ahead for 1000x more mobile traffic the next decade.

Category: ICT

Date: 01/Mar/2014

Link: http://www.qualcomm.com/media/documents/web1000x-mobile-data-challenge

By QualComm. Mobile data traffic is growing explosively and the industry is preparing for an astounding 1000x increase. The solution to this formidable challenge is obviously is a combination of more resources such as more spectrum and more small cells, but also new ways of acquiring, deploying, operating and managing these resources.

The Past, Present and Future of Responsive Web Design.

Category: ICT

Date: 01/Feb/2014

Link: http://www.slideshare.net/digitalsurgeons/the-past-24882764

By DigitalSurgeons.

WebApps or Web Applications Come of Age

Category: ICT

Date: 01/Feb/2014

Link: http://www.sencha.com/

Sencha makes application frameworks that equip developers to create, deploy, and optimize compelling experiences using web-standard technologies. The company’s flagship products, Ext JS and Sencha Touch, are a cross-browser JavaScript frameworks which produce rich internet applications for desktop and mobile devices.

7 Strategies for Sustaining Your Audience and Turning Them Into Advocates

Category: Inbound Marketing

Date: 25/Feb/2015

Link: http://www.addthis.com/blog/2015/02/25/7-strategies-for-sustaining-your-audience-and-turning-them-into-advocates/

Meetup: The secrets of VC funding / Founder Institute Q&A

Category: Inbound Marketing

Date: 05/Nov/2014

Link: http://www.meetup.com/Belgium-Startup-Founder-101/events/215865782/

Meetup. This is the last information session before the Founder Institute starts. You’ll get to meet Frank Maene/ Volta Ventures. He has 40 million to invest in Benelux ICT start-ups. He’ll share the secrets you need to know before talking to him or another VC or investor.

Build a better Inbound Marketing Machine - Automation

Category: Inbound Marketing

Date: 28/Mar/2012

Link: http://www.marketo.com/

The 2011 State Of Inbound Marketing

Category: Inbound Marketing

Date: 01/Mar/2011

Link: http://www.hubspot.com/

19 Marketing Experts Share Tips and Insights - Inbound Marketing Summit 2010

Category: Inbound Marketing

Date: 01/Oct/2010

Link: http://www.hubspot.com/

Inbound Marketing University

Category: Inbound Marketing

Date: 02/Aug/2010

Link: http://www.hubspot.com/

14 Marketing Skills to Add to Your Resume in 2015

Category: Internet Marketing

Date: 21/May/2015

Link: http://www.wordstream.com/blog/ws/2015/04/07/marketing-skills

By Wordstream.

The Internet Marketing Stack: Overview

Category: Internet Marketing

Date: 21/May/2015

Link: http://www.portent.com/blog/internet-marketing/stack-overview.htm

By Ian Lurie of Portent Inc. I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough).

DLD15 - The 4 Horsemen Amazon/Apple/Facebook & Google: Who Wins/Loses (Scott Galloway)

Category: Internet Marketing

Date: 14/May/2015

Link: https://www.youtube.com/watch?v=XCvwCcEP74Q

Video. DLD15 conference. By Scott Galloway of L2 Inc. Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extraordinary rider and sometimes also a big bunch of luck. Passionate trademark analyst and L2 founder Scott Galloway will calling out for us the rates of thes4 giants.

Why UX is the next battlefront in the war for agency talent

Category: Internet Marketing

Date: 01/Apr/2015

Link: http://digiday.com/agencies/ux-next-battlefront-war-agency-talent/

While just one anecdote, the story underscores the fact that the newest battleground for talent in the agency space is user experience. Recruiting for UX is a very challenging situation right now, said Tara Greer, executive creative director of platforms at Deutsch. UX people are basically hot property.

Business Start-up Pack - Belgium

Category: Internet Marketing

Date: 14/Mar/2015

Link: https://www.dlapiper.com/en/belgium/insights/publications/2015/03/business-startup-pack-belgium/

This Start-up Pack has been designed and prepared by our Technology Sector initiative, which includes lawyers with experience in intellectual property, corporate, employment and tax matters.

5 marketing jobs that will be dead in 5 years

Category: Internet Marketing

Date: 22/Dec/2014

Link: http://www.imediaconnection.com/article_login.aspx?id=36668#singleview

Kent Lewis is president and founder of Anvil Media, an integrated marketing agency specializing in analytics, search engine and social media marketing. You may disagree with my predictions, but you also may also find yourself unemployed in the next five years. It is up to you to decide the cost of being wrong in your beliefs and assumptions. Meanwhile, I will move forward with my "tradigital" career focus and keep working toward a self-guided retirement.

Genesis: Idea stage for Startups (Brussels Growth Hacking Meetup Group)

Category: Internet Marketing

Date: 14/Dec/2014

Link: http://www.slideshare.net/faberNovel/gafanomics

By Omar Mohout. The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.

GAFAnomics: New Economy, New Rules (GAFA stands for Google Apple Facebook Amazon)

Category: Internet Marketing

Date: 01/Dec/2014

Link: http://www.slideshare.net/faberNovel/gafanomics

22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization. With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy.

How Google Works

Category: Internet Marketing

Date: 01/Dec/2014

Link: http://www.slideshare.net/ericschmidt/how-google-works-final-1

By Eric Schmidt. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.

The Amazing Future of Individual Media such as Vloggers

Category: Internet Marketing

Date: 01/Sep/2014

Link: https://www.baekdal.com/insights/the-amazing-future-of-individual-media/

One of the most exciting, but also incredibly disruptive elements of the future of media, is the rise of the individual media companies. These are very small media companies, often based around just a single person or sometimes a very small group of people. You might say that this is not a new trend, and you are right. For the past 15 years, we have seen many examples of successful bloggers, but there is one big difference.

Behavioral science 2.0. How the new practice can grow your business.

Category: Internet Marketing

Date: 01/Jul/2014

Link: http://3qdigital.com/uncategorized/behavioral-science-2-0-new-practice-can-grow-business/

At 3Q Digital, we believe success in the near future will be directly related to the amount of understanding the agency can draw around consumer behavior. We have spent the past several years focused around the practice of “behavioral science” to better understand consumer intent and to align behavioral data with our marketing strategies.

Debunking the myths of the attention Web

Category: Internet Marketing

Date: 01/Jul/2014

Link: http://digiday.com/publishers/debunking-myths-attention-web/

By Tony Haile. The attention Web has recently arisen as a serious alternative to the click-driven Web. It is built on a growing scientific consensus that the time and attention an ad accrues significantly affects recall and recognition. Rather than valuing the act of clicking on a link to a page, what a visitor does once they get there and the attention an ad is able to attract affects its value. For publishers, this promises a business model for quality content and for advertisers a level of trust and transparency around the efficacy of their advertising. However, several criticisms have been raised that should be addressed.

Double Your Freelancing Rate

Category: Internet Marketing

Date: 01/Jul/2014

Link: http://doubleyourfreelancing.com/rate/

You want to charge your clients more, but you're unsure about where to start. Most of us are clueless when it comes to pricing.

Is the Best Digital Marketing Earned, Owned or Bought?

Category: Internet Marketing

Date: 01/Jul/2014

Link: http://www.jeffbullas.com/2011/08/19/is-the-best-digital-marketing-earned-owned-or-bought/

Marketers, CMO’s and business owners have so many digital marketing options to promote their brand and make ideas spread that it can make their head spin.

Marketing Budget Templates (Excel)

Category: Internet Marketing

Date: 01/Apr/2014

Link: http://www.hubspot.com/

The Best Damn Web Marketing Cheat Sheet [PDF]

Category: Internet Marketing

Date: 01/Apr/2014

Link: http://www.polepositionmarketing.com/

All 625 action point in an easy-to-use checklist.

Maintenance Contract Template for online marketing and web maintenance projects.

Category: Internet Marketing

Date: 01/Mar/2014

Link: http://www.pelagodesign.com/

By Pelago Design. We realize the importance of your online application and we want to be able to respond timely to your needs. The maintenance program is a great way to utilize our team and talent to supplement your team.

9 things desperately missing from marketer resumes.

Category: Internet Marketing

Date: 01/Feb/2014

Link: http://www.imediaconnection.com/content/35637.asp#singleview

By iMedia Connection. Growth hacking, Business view on statistics, mobile technology, unique accomplishments, business experience, perspective from multiple sectors, Big data, mobile ecosystem.

DM Barometer: De marketeer in 2014. Onderzoeksrapport 4ekwartaal 2013.

Category: Internet Marketing

Date: 01/Feb/2014

Link: http://ddma.nl/

By DDMA. De DM Barometeris een onderzoek van DDMA, NIMA, Online Marketing Group en Tijdschrift voor Marketing naar de bestedingcijfers, inzet en trends in dialoogmarketing. Vier keer per jaar peilt de DM Barometer de branche door een specifiek thema onder de loep te nemen.

How agencies are fighting to stay relevant.

Category: Internet Marketing

Date: 01/Feb/2014

Link: http://www.imediaconnection.com/content/35914.asp?imcid=nl#singleview

By iMedia Connection. The marketing and advertising industry is in the middle of tremendous shift, and if anyone can adapt to the shift, it is the creative spirits within our ranks. No roadmap is the same for anyone, and certain clients fit certain agencies better than others. However, for agencies to continue to be relevant to clients, they need to evolve by truly understanding the client's environment.

The Rise of the Marketing Technologist: The CMO of the Future.

Category: Internet Marketing

Date: 01/Feb/2014

Link: http://www.agencypost.com/the-rise-of-the-marketing-technologist-the-cmo-of-the-future/

By Agency Post.The role of technologists in organizations has drastically shifted from the IT guy making sure everyone is connected to the printer to visionaries that are leveraging state-of-the-art platforms to put a brand at the center of a consumer’s experience.

Top 10 Digital Marketing Trends and Predictions for 2014.

Category: Internet Marketing

Date: 14/Jan/2014

Link: http://2014.is/

By DigitalSurgeons.com We are entering an age of maturation in digital marketing. If there’s one prediction for 2014 we can count on, it’s that digital will continue to evolve away from its former silo. More and more, brands are realizing that it’s no longer sufficient to simply slap on tactics. A greater behavioral shift is forcing a more integrated way of thinking.

State of Marketing 2014

Category: Internet Marketing

Date: 01/Jan/2014

Link: http://www.exacttarget.com/

In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.

Monthly Marketing Reporting [Template]

Category: Internet Marketing

Date: 01/Oct/2013

Link: http://www.hubspot.com/

Belgium Online Future 2013

Category: Internet Marketing

Date: 01/Nov/2012

Link: http://www.comscore.com/

2012 Belgium Digital Future in Focus.

SEO Project Management Template for Marketers

Category: Internet Marketing

Date: 25/Oct/2012

Link: http://www.optify.net/forms/seo-project-management

Managing your company’s SEO is probably one of the projects on your list. As the SEO project manager, you need to develop the campaign strategy and organize/manage resources so that all the work required to complete the project is completed in a timely way and to high quality standards.

The Future of Online Marketing

Category: Internet Marketing

Date: 01/Oct/2012

Link: http://www.dqna.com/

By DQ&A and AdSimilis. Authors Alain Heureux, Nuria Gimenez, Fernando Taralli, Jacqueline Smit, Babs Rangaiah, Alison Fennah, Michael Read, Benjamin Faes, Heleen Dura van Oord and Rick van Boekel. We called upon the top leaders in online marketing, visionary experts. We asked publishers, agencies, and advertisers to predict the state-of-theart of online in 2016. In essence, what will online marketing 3.0 look like?

Email Design Look Book 2012

Category: Internet Marketing

Date: 14/Sep/2012

Link: http://www.responsys.com/

Every year, our global team selects and publishes 20 emails that represent the leading edge of design, copywriting, coding breakthroughs, and strategies that answer the latest marketing challenges.

The Converged Media Imperative

Category: Internet Marketing

Date: 28/Jul/2012

Link: http://www.slideshare.net/jeremiah_owyang/the-converged-media-imperative-13771161

By Altimeter Group. How brands must combine Owned, Paid and Earned Media.

Naked Marketing Manifesto - Strategy

Category: Internet Marketing

Date: 29/May/2012

Link: http://www.firepolemarketing.com/

By Danny Iny

Quarterly Digital Intelligence Briefing February 2012

Category: Internet Marketing

Date: 21/Mar/2012

Link: http://www.econsultancy.com/

Digital Trends 2012 with Bart De Waele

Category: Internet Marketing

Date: 09/Feb/2012

Link: http://www.wijs.be/

Hinge Online Marketing Study

Category: Internet Marketing

Date: 01/Oct/2011

Link: http://www.hingemarketing.com/

Creating a Succesfull Marketing Plan, Handouts

Category: Internet Marketing

Date: 04/Aug/2011

Link: http://www.infusionsoft.com/

A SOP for Making Sales Videos

Category: Internet Marketing

Date: 05/Jun/2011

Link: http://www.thevideoboss.com/

Definitive Guide to Marketing Metrics and Analytics

Category: Internet Marketing

Date: 01/Jun/2011

Link: http://www.marketo.com/

Online Marketing Blueprint 2010

Category: Internet Marketing

Date: 01/May/2011

Link: http://www.hubspot.com/

The SMB Internet Marketing Guidebook

Category: Internet Marketing

Date: 01/Nov/2010

Link: http://www.infusionsoft.com/

CEO's Guide to Internet Marketing Strategy and Hiring

Category: Internet Marketing

Date: 02/Oct/2010

Link: http://www.hubspot.com/

Building the Marketing Plan, for Startups

Category: Internet Marketing

Date: 01/Aug/2010

Link: http://www.hubspot.com/

Mobile Apps Usage 2015Q2: Statistics and Trends

Category: Mobile

Date: 01/Jun/2015

Link: http://www.business2community.com/infographics/mobile-apps-usage-statistics-trends-infographic-01248837

By Business2community.com

App deep linking with goo.gl

Category: Mobile

Date: 21/May/2015

Link: http://googlewebmastercentral.blogspot.be/2015/05/app-deep-linking-with-googl.html

By Google.

Out the red carpet for app owners in Search Console

Category: Mobile

Date: 21/May/2015

Link: http://googlewebmastercentral.blogspot.be/2015/05/rolling-out-red-carpet-for-app-owners.html

Wouldn’t it be nifty if you could track where your indexed app content shows up in search results, for which queries, which app pages are most popular, and which ones have errors? Yeah, we thought so too! So we’ve equipped our freshly renamed Search Console with new reports to show you how Google understands and treats your app content in search results.

Q: Publish an app or release a mobile website?

Category: Mobile

Date: 21/May/2015

Link: http://ben-evans.com/benedictevans/2015/5/14/apps-versus-the-web

By Ben Evans. For an actual brand, developer or publisher wondering if they should do an app or a website, I generally answer that the calculation is much simpler and less technical: do people want to put your icon on their home screen?

How the smartphone is killing the tablet

Category: Mobile

Date: 14/Apr/2015

Link: http://www.imediaconnection.com/content/38483.asp?imcid=nl#singleview

By Brandt Dainow of ThinkMetrics. People are now swapping their tablets for smartphones in order to go online. After an extended period of tablet expansion, this is a new trend that has become evident only in the last few months.

IAB Mobile Programmatic Playbook

Category: Mobile

Date: 14/Apr/2015

Link: http://www.iab.net/mobileprogrammatic

By IAB. The Mobile Programmatic Playbook is the first IAB programmatic document which is mobile-specific in nature, covering all aspects of the mobile programmatic landscape. This piece is intended as an introduction to mobile programmatic buying and refers to other relevant documents where useful. The main focus for this paper is to bring particular attention to areas where programmatic buying in mobile environments differs from other programmatic environments (such as desktop, etc.).

Mobile Is Eating Everything, Including Ad Tech

Category: Mobile

Date: 14/Apr/2015

Link: http://adexchanger.com/data-driven-thinking/mobile-is-eating-everything-including-ad-tech/

By Michael Katz of mParticle.

Mobile User Experience: Limitations and Strengths

Category: Mobile

Date: 14/Apr/2015

Link: http://www.nngroup.com/articles/mobile-ux/

By Raluca Budiu. Mobile smartphones come with inherent constraints: small screen, short sessions, single window visible at one time, and variable connectivity. But some of their features also present unique opportunities. Mobile-design principles reflect these limitations and strengths.

Mobile Has a Fragmentation Problem. Here is the Technology That Could Fix It.

Category: Mobile

Date: 15/Mar/2015

Link: http://streetfightmag.com/2015/03/11/mobile-has-a-fragmentation-problem-heres-the-technology-that-could-fix-it/

More than a decade ago, Google‘s search engine solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in often hermetically sealed applications.

How Do I Integrate My App With My Website?

Category: Mobile

Date: 14/Mar/2015

Link: http://info.localytics.com/blog/how-do-i-integrate-my-app-with-my-website

The Future Of Mobile May Not Look Like Apps

Category: Mobile

Date: 14/Mar/2015

Link: http://readwrite.com/2015/03/13/mobile-future-notifications-not-apps

By Drupal founder Dries Buytaert. A Web visionary tells us to get ready for the push-based future. The current Web is "pull-based," meaning we visit websites or download mobile applications. The future of the Web is "push-based," meaning the Web will be coming to us. In the next 10 years, we will witness a transformation from a pull-based Web to a push-based Web. When this "Big Reverse" is complete, the Web will disappear into the background much like our electricity or water supply.

The Web Is Dead: Long Live the Mobile Web (Travel sector)

Category: Mobile

Date: 14/Mar/2015

Link: http://www.phocuswright.com/Travel-Research/Research-Updates/2015/The-Web-Is-Dead-Long-Live-the-Mobile-Web

This trend, if true, would have enormous implications for the travel industry. It threatens an entire marketing paradigm where online retailers connect with a global audience that freely traverses an open web environment, not an audience that spends their time in the fragmented, closed-off world of apps.

Can We Please Stop Fighting The Native vs. Web App Wars?

Category: Mobile

Date: 27/Feb/2015

Link: http://readwrite.com/2015/02/27/native-vs-web-apps-ceasefire

Responsive Design Is Not Enough: 4 Steps to Make a Mobile Website Successful

Category: Mobile

Date: 21/Feb/2015

Link: http://www.usertesting.com/blog/2014/02/18/responsive-design-is-not-enough-4-steps-to-make-a-mobile-website-successful/

Game Changer: Facebook Brings React JavaScript to Native Mobile Development

Category: Mobile

Date: 01/Feb/2015

Link: http://adtmag.com/blogs/dev-watch/2015/02/react-native.aspx

Booking.com enters the spontaneous-travel fray with new app

Category: Mobile

Date: 16/Jan/2015

Link: http://digiday.com/brands/booking-com-enters-spontaneous-travel-fray-new-app/

Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

Category: Mobile

Date: 01/Jan/2015

Link: http://venturebeat.com/2014/12/22/mobile-ad-tech-to-2017-app-centric-private-markets-native-ads-and-closed-loops/

2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future of the medium that will eventually rule them all.

Mobile Is Eating the World

Category: Mobile

Date: 01/Dec/2014

Link: http://www.slideshare.net/a16z/mobile-is-eating-the-world-40841467

There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.

Travel Apps Technology Spelled Out. What Do TripAdvisor and Expedia Have Under the Hood

Category: Mobile

Date: 01/Dec/2014

Link: http://yalantis.com/blog/travel-apps-technology-spelled-tripadvisor-expedia-hood/

By Yalantis. Let's take a trip to the mobile apps TripAdvisor, Expedia, Kayak, Triposo to see what it takes to develop a travel mobile app.

50% Of App Developers Focus On Mobile, But They're Not Writing The Next Flappy Bird

Category: Mobile

Date: 01/Jul/2014

Link: http://readwrite.com/2014/06/11/app-developer-demographics-mobile-enterprise-asia-china

By Matt Asay. Even as the mobile developer population explodes, its demographics are pushing app development in exciting, new directions.

Mobile Megatrends 2014 (top insights)

Category: Mobile

Date: 01/Jun/2014

Link: http://VisionMobile.com/

Tectonic shifts. The fundamental business model changes behind the apps phenomenon, mobile ecosystems and future of HTML5 vs. Native Apps.

Hybrid sweet spot: Native navigation, web content

Category: Mobile

Date: 01/May/2014

Link: http://signalvnoise.com/posts/3743-hybrid-sweet-spot-native-navigation-web-content#extended

How we evolved from Native App -> Webview - Hybrid App at Basecamp.com

HTML5 Catches Up To Apple

Category: Mobile

Date: 01/Apr/2014

Link: http://readwrite.com/2014/02/06/html5-apple-ios-android-developers

Despite the meteoric start for iOS, slow-and-steady HTML5 might win the race for developers' hearts.

Top 10 tips for naming your app

Category: Mobile

Date: 01/Mar/2014

Link: http://www.creativebloq.com/tips-naming-app-9112818

By Dan Rose. Want to make a fortune from your app? He explains how picking the right name can make all the difference.

The Mobi Manfesto V2

Category: Mobile

Date: 01/Nov/2013

Link: http://www.imobitrax.com/

How Mobile Is Transforming the Shopping Experience in Retail Stores

Category: Mobile

Date: 01/May/2013

Link: http://www.google.com/think/research-studies/mobile-in-store.html

Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in onjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.

Mobile First (UX)

Category: Mobile

Date: 01/May/2013

Link: http://www.lukew.com/

By Luke Wroblewski. LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 750 million people worldwide.

Mobile To The Future (UX)

Category: Mobile

Date: 01/May/2013

Link: http://www.lukew.com/

By Luke Wroblewski. LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 750 million people worldwide.

Organizing Mobile Experiences (UX)

Category: Mobile

Date: 01/May/2013

Link: http://www.lukew.com/

By Luke Wroblewski. LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 750 million people worldwide.

IAB Mobile Phone Creative Guidelines [Final]

Category: Mobile

Date: 01/Apr/2013

Link: http://www.iab.com/

These Mobile Phone Creative Guidelines are the work-product of n exhaustive cross-industry mobile ad operations working group effort to create commonality for the development of ad units across the mobile phone ecosystem.

Creating mobile moments that matter. Research studies.

Category: Mobile

Date: 01/Mar/2013

Link: http://www.google.com/think/research-studies/creating-moments-that-matter.html

By Nielsen and Google. As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.

IAB Mobile Apps - Advertising Guidelines

Category: Mobile

Date: 01/Mar/2013

Link: http://www.mmaglobal.com/

These guidelines have been developed through the joint efforts of the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) with guidance from members from all three organizations.

Insider Secrets To Building Your Mobile Marketing Business

Category: Mobile

Date: 01/Mar/2013

Link: http://immbn.com/

By Kim Dushinski.

Mobile Advertising, Overview and Advertising Guidelines and Advertising Units

Category: Mobile

Date: 01/Feb/2013

Link: http://www.mmaglobal.com/

Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. This document is an overview on the mobile media channels available to advertisers today, including the benefits offered by each, and considerations to use in selecting and optimizing mobile advertising campaigns.

The Mobile Playbook

Category: Mobile

Date: 01/Feb/2013

Link: http://www.themobileplaybook.com/en-us/

The busy executive's guide to winning with mobile.

Email On Mobile Devices

Category: Mobile

Date: 01/Jun/2012

Link: http://www.mailchimp.com/

Whitepaper [Kindle] plus Email Templates. We see our customers thinking more and more about how they communicate with readers on small screens—namely on mobile devices via HTML emails. We know to design for mobile first, but what does that mean for HTML emails being read on iPhones and Android devices? We wanted to find out what people really want when they read email on their smartphones.

What the hell is Performance Marketing?

Category: Performance Marketing

Date: 07/Jun/2015

Link: http://performancein.com/news/2015/06/11/what-hell-performance-marketing/

Performance marketing is driving performance and rewarding on completed consumer action versus a pre-determined KPI set, including, but not limited to, pay-for-performance business models. Performance marketing must ensure that campaigns are clearly measurable, can be optimised in real time and payment made based on defined consumer action.

Rode affiliate cijfers? Zo krijg je je programma weer winstgevend

Category: Performance Marketing

Date: 01/Jun/2015

Link: http://www.emerce.nl/cases/rode-affiliate-cijfers-krijg-programma-weer-winstgevend

By Kim van der Aa.In dit artikel deel ik aan de hand van een praktijkcase van schoenenretailer Scapino een aantal makkelijk toepasbare tips om je programma weer winstgevend te krijgen.

10 things affiliate networks can do to help content affiliates

Category: Performance Marketing

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65204-10-things-affiliate-networks-can-do-to-help-content-affiliates

Extracting the value from the fragmented long tail of content sites will be awkward and I suspect controversial too. I have to wonder whether content affiliates become the shale gas of the performance sector. Fracking content affiliates.

Dude, Where’s My Margin?

Category: Performance Marketing

Date: 01/Jul/2014

Link: http://finchsells.com/2014/06/23/dude-wheres-my-margin/

By Finch Media. Is it any wonder that you can’t get profitable when your entire business can be reverse engineered and replicated in 20 minutes? The solution is to unlock an advantage that is difficult to replicate.

The Ultimate Performance Marketing Playbook

Category: Performance Marketing

Date: 01/Jun/2014

Link: http://www.impactradius.com/

Learn the latest insights about performance marketing.

Ralpha Bicycles Webshop - Affliate Partner Pack

Category: Performance Marketing

Date: 01/Apr/2014

Link: http://www.rapha.cc/

The Benefits of Viewing Affiliates as a Branding Channel

Category: Performance Marketing

Date: 01/Apr/2014

Link: http://www.hasoffers.com/blog/the-benefits-of-viewing-affiliates-as-a-branding-channel/

There’s certainly a trend towards Affiliate Managers focusing more on the relationship building aspect of their role, but it’s still somewhat common for publishers to get discounted, ignored or neglected. Brands work with many affiliates, and keeping up with all of them at once can be a real challenge. Despite that, it’s worth asking yourself the following: how strongly and convincingly will my affiliate promote me if I don’t make them feel valued? If I treat them like outsiders, why should they care about my brand?

CPA Marketing Intro for Affiliates

Category: Performance Marketing

Date: 01/Mar/2014

Link: http://www.affcoach.com/

By Will Haimerl. Hello, thanks for picking up this guide. I wrote this because there is a lot of confusion as to what exactly CPA marketing is. I’ve been around for a quite a while online.

Attribution in Performance Marketing, The Affiliate View

Category: Performance Marketing

Date: 01/Feb/2014

Link: http://www.performancein.com/

By Chris Johnson of PerformanceIn. Challenges, fear and frustration are all documented as the performance marketing industry gets to grips with attribution.

Travel Sector, Reizigers en Aankooptrajecten

Category: Performance Marketing

Date: 01/Dec/2013

Link: http://www.tradedoubler.com/

Hoe affiliate marketing inspiratie en keuze beïnvloedt in de toeristische sector.

A Buyers Guide to Affiliate Management Software

Category: Performance Marketing

Date: 01/Apr/2012

Link: http://www.impactradius.com/

2015 SEO Ranking Factors: Data Deep Dive Into #SMX Periodic Table of Ranking Factors

Category: SEO

Date: 01/Jun/2015

Link: http://www.aimclearblog.com/2015/06/12/2015-seo-ranking-factors-a-data-deep-dive-into-smx-periodic-table-of-seo-ranking-factors/

By Megan Demarais of AimClear.

Announcing the Web Developer's SEO Cheat Sheet 3.0

Category: SEO

Date: 21/May/2015

Link: https://moz.com/blog/seo-cheat-sheet

By Cyrus Shepard of Moz. Today we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike.

JSON-LD & the semantic web - Brighton SEO April 2015

Category: SEO

Date: 21/May/2015

Link: http://www.slideshare.net/linkdex/schema-jsonld-the-semantic-web-brighton-seo-april-2015-kirsty-hulse-linkdex

By Kirsty Hulse of Linkdex.

Marketing Strategy for Search

Category: SEO

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

SEO & Link Building 2015: Things You Don't Want To Hear

Category: SEO

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/seo-link-building-2015-things-you-dont-want-to-hear

By Ian Lurie of Portent Inc.

SEO Leadership: Get from WHY to WHY NOT

Category: SEO

Date: 21/May/2015

Link: http://www.slideshare.net/wrttnwrd/seo-leadership-get-from-why-to-why-not

By Ian Lurie of Portent Inc.

HTTP to HTTPS Migration: watch out for referrer loss

Category: SEO

Date: 14/May/2015

Link: https://www.e-nor.com/blog/google-analytics/https-to-http-secure-to-nonsecure-referrer-loss

By Hazem Mahsoub via e-nor.com

Q: What Is Website Authority and Why is It Important

Category: SEO

Date: 14/May/2015

Link: http://www.polepositionmarketing.com/emp/what-is-website-authority/

By Stoney G deGeyter of Pole Position Marketing.

What Marketers Need to Know about Google’s Mobile Algorithm Update

Category: SEO

Date: 21/Apr/2015

Link: http://blog.360i.com/search-marketing/what-marketers-need-to-know-about-googles-mobile-algorithm-update

By Scott Walldren, SEO Director and Kenneth Hamner, Associate Media Director at 360i.

Modern SEO: It Takes a Village

Category: SEO

Date: 01/Apr/2015

Link: http://www.slideshare.net/ethology/ethology-modern-seowebinar

By Ethology. This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.

3 Ways to Get More Value From the Same Traffic

Category: SEO

Date: 21/Mar/2015

Link: http://blog.similarweb.com/3-ways-to-get-more-value-from-the-same-traffic/

By Andy Crestodina of Orbit Media.

How to Analyze your Competitors Content With This Simple Google Sheets Hack

Category: SEO

Date: 21/Mar/2015

Link: http://blog.aylien.com/post/114499910028/how-to-analyze-your-competitors-content-with-this

By Aylien.com

International SEO Strategy Guide – Plus a Flowchart

Category: SEO

Date: 21/Mar/2015

Link: http://www.portent.com/blog/seo/international-seo-strategy-guide-plus-a-flowchart.htm

International SEO is a tricky subject, and every brand has a unique situation to consider. While Google provides some very high-level documentation on how to structure your site(s) and implement hreflang, there isn’t a lot of information about how to choose the best approach for structuring your site(s) in a way that makes the most sense for your brand.

Moving 5 Domains to 1: An SEO Case Study

Category: SEO

Date: 21/Mar/2015

Link: http://moz.com/blog/moving-5-domains-to-1-an-seo-case-study

By Dr. Peter J. Meyers. People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details.

The Next Generation Of Structured Data: Taking Markup To The Next Level

Category: SEO

Date: 14/Mar/2015

Link: http://searchengineland.com/next-generation-structured-data-taking-markup-next-level-216134

Promote Content with Structured Data Markup

Category: SEO

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/?hl=en

Promote Content with Structured Data Markup: Specify your social profiles to Google

Category: SEO

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/social-profiles?hl=en

Promote Content with Structured Data Markup: Specifying Your Organization's Logo

Category: SEO

Date: 10/Mar/2015

Link: https://developers.google.com/structured-data/customize/logos?hl=en

Creating semantic sites with Web Components and JSON-LD with Rich Markup

Category: SEO

Date: 07/Mar/2015

Link: http://updates.html5rocks.com/2015/03/creating-semantic-sites-with-web-components-and-jsonld

How To Use H1-H6 HTML Elements Properly

Category: SEO

Date: 07/Mar/2015

Link: http://www.hobo-web.co.uk/headers/

SEO: Measuring Key Performance Indicators for eCommerce

Category: SEO

Date: 07/Mar/2015

Link: http://www.practicalecommerce.com/articles/82691-SEO-Measuring-Key-Performance-Indicators

How Google Pulls Structured Snippets from Websites' Tables

Category: SEO

Date: 03/Mar/2015

Link: http://moz.com/blog/google-structured-snippets

It tells us about an initiative that Google's structured data team embarked upon, when they started the WebTables project in the second half of the 2000s.

Google, Mobile and Apps: I’m tired

Category: SEO

Date: 27/Feb/2015

Link: http://www.portent.com/blog/seo/google-mobile-apps-im-tired.htm

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Category: SEO

Date: 27/Feb/2015

Link: http://searchengineland.com/businesses-knowledge-graph-dominating-search-results-215520

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what's changing and what marketers should do about it.

Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Category: SEO

Date: 21/Feb/2015

Link: http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

Marketing Strategy for Search and its relation to Analytics

Category: SEO

Date: 21/Feb/2015

Link: http://www.slideshare.net/wrttnwrd/marketing-strategy-for-search

By Ian Lurie of Portent Inc.

15 SEO Best Practices for Structuring URLs

Category: SEO

Date: 14/Feb/2015

Link: http://moz.com/blog/15-seo-best-practices-for-structuring-urls

By Rand Fishkin of Moz. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit.

Infographic: SEO Predictions for 2015 (Part 1)

Category: SEO

Date: 14/Feb/2015

Link: http://blog.similarweb.com/infographic-seo-predictions-for-2015-part-1/

By SimilarWeb.

Infographic: SEO Predictions for 2015 (Part 2)

Category: SEO

Date: 14/Feb/2015

Link: http://blog.similarweb.com/inforgraphic-seo-predictions-for-2015-part-2/

By SimilarWeb.

SEO is Part of Something Bigger

Category: SEO

Date: 14/Feb/2015

Link: http://www.brickmarketing.com/blog/seo-part

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch without crossing the wires and losing focus is a hard task.

Writing a search marketing brief in a multichannel world to source an agency

Category: SEO

Date: 14/Feb/2015

Link: https://econsultancy.com/blog/10086-writing-a-search-marketing-brief-in-a-multichannel-world/

In the context of an evolving search landscape and multichannel environment, retailers need to re-evaluate the information they include in a brief when sourcing a search agency.

SEO for Small Businesses at #LearnInbound Dublin

Category: SEO

Date: 21/Jan/2015

Link: http://www.slideshare.net/aleydasolis/seo-for-small-businesses-by-aleyda-at-learninbound-dublin

By Aleyda Solis. SEO for small businesses can be challenging! Here are a few tips to be successful.

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

Category: SEO

Date: 19/Nov/2014

Link: http://www.portent.com/blog/seo/dont-fail-googles-mobile-friendly-test.htm

Page Metrics Report [template]

Category: SEO

Date: 01/Apr/2014

Link: http://www.portent.com/

Use this XLS template to classify various page metrics such as Citation Flow, Facebook Comments, Facebook Shares, LinkdId votes, ReddIt votes, word count, reading ease.

Website SEO detailed checklist (20pg)

Category: SEO

Date: 01/Jan/2014

Link: http://www.polepositionmarketing.com/

Travel Industry - SEO and Travel Aggregators 2012-2014

Category: SEO

Date: 01/Nov/2013

Link: http://www.ayima.com/

By David Burgess. Travel aggregators have saturated Google in 2012, leaving airlines and hotel brands with a dwindling SEO market share.

European SEO Experts Share Their Best Kept Secrets

Category: SEO

Date: 01/May/2013

Link: http://www.hubspot.com/

By Richard Baxter of Seogadget.co.uk and Kevin Gibbons of BlueGlass Interactive.

Google SEO Starter Guide

Category: SEO

Date: 01/Mar/2013

Link: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Technical SEO Audit - template for agencies

Category: SEO

Date: 01/Feb/2013

Link: http://www.optify.net/

This SEO assessment examined to establish a current baseline against core dimensions of search engine visibility and ranking factors.

Analysis of Themed Keywords, Google SEO Authority algorithm

Category: SEO

Date: 01/Nov/2012

Link: http://webcontentstudio.com/

By Andy Williams. The publisher of the ezSEO Newsletter.

On-Page SEO Template and Checklist

Category: SEO

Date: 05/Oct/2012

Link: http://www.hubspot.com/

How to create a business website that sells

Category: SEO

Date: 24/May/2012

Link: http://www.informationhighwayman.com/

Link Building and Content Marketing - Love

Category: SEO

Date: 30/Mar/2012

Link: http://www.seomoz.org/

By Rand Fishkin.

Learning SEO from the Experts 2012

Category: SEO

Date: 10/Jan/2012

Link: http://www.hubspot.com/

8 Google Tools for Marketing Success

Category: SEO

Date: 01/Jan/2012

Link: http://www.hubspot.com/

Google Search Quality - Formal Internal Guidelines

Category: SEO

Date: 23/Oct/2011

Link:

This document describes the internal process of Google to rate websites. This document was not supposed to be public.

SEO Copywriting Cheat Sheet

Category: SEO

Date: 22/Oct/2011

Link: http://www.hubspot.com/

Determining the Informational, Navigational, and Transactional Intent of Web Queries

Category: SEO

Date: 04/Jul/2011

Link: http://faculty.ist.psu.edu/jjansen/academic/pubs/jansen_user_intent.pdf

By Bernard Jansen, Danielle Booth, and Amanda Spink. Publish Date: 2008.

Changing Face of SERPS, Organic and PPC CTR Statistics

Category: SEO

Date: 13/Mar/2011

Link: http://www.optify.net/

Learning SEO From Experts Guide

Category: SEO

Date: 20/Jan/2011

Link: http://www.hubspot.com/

The Beginners Guide to SEO

Category: SEO

Date: 20/Jan/2010

Link: http://www.seomoz.org/

Facebook’s Algorithm Update: Friends Content Prioritized Over Pages

Category: Social Media

Date: 14/May/2015

Link: http://adespresso.com/academy/blog/facebooks-algorithm-update-friends-content-prioritized-over-pages/

The objective of this new update? To prioritize the content of your actual friends over the content coming from Pages, among a few other things, a change designed to enhance and improve the user experience.

Facebook F8 Conference 2015: What Businesses Should Know

Category: Social Media

Date: 02/May/2015

Link: https://www.facebook.com/business/news/f8-announcements-for-businesses

By Facebook. About the annual developer conference F8 in 2015.

LinkedIn Tips: 5 Big Mistakes You Must Stop Doing

Category: Social Media

Date: 01/May/2015

Link: http://www.jeffbullas.com/2015/04/30/linkedin-tips-5-big-mistakes-you-must-stop-doing/

By Ricardo Casas.

Read This Before Launching a Facebook Contest

Category: Social Media

Date: 01/May/2015

Link: http://sproutsocial.com/insights/facebook-contest-rules/

By Sprout Social. With more than 1.35 billion active members and low barrier to entry, Facebook is a popular platform on which to host these contests. But before you start collecting Likes and handing out prizes, here are a few things you need to know about running promotions on the social network - including some very important Facebook contest rules.

Quit Renting Your Audience in Social Media

Category: Social Media

Date: 14/Apr/2015

Link: http://www.convinceandconvert.com/social-media-strategy/quit-renting-your-audience-in-social-media/

By Jay Bear of ConvinceAndConvert. Now, the pendulum is swinging back the other way as brands finally start to recognize that maybe social is ultimately a better place to interact with customers you HAVE rather than the customers you WANT. Combined with big shifts in how brands can successfully reach consumers in social (the move from organic to paid, most notably), it’s back to the future time for social community.

5 Reasons recruiters don’t click your LinkedIn profile.

Category: Social Media

Date: 01/Apr/2015

Link: https://www.conversiontalent.eu/5-reasons-recruiters-dont-click-linkedin-profile/

By Sarah Delbecque of ConversionTalent.eu

Tip: Do not focus on Facebook

Category: Social Media

Date: 21/Mar/2015

Link: http://www.socialfresh.com/tip-do-not-focus-on-facebook/

By Jason Keith of Social Fresh. Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN and CBS. They are not committed to Facebook but Mobile, which is a different strategy when compared to most publishers.

10 Instagram Marketing Tips to Make People <3 Your Brand

Category: Social Media

Date: 14/Mar/2015

Link: http://www.wordstream.com/blog/ws/2015/01/06/instagram-marketing

5 New Facebook Features and How Marketers Should Use Them

Category: Social Media

Date: 14/Mar/2015

Link: http://www.socialmediaexaminer.com/5-new-facebook-features-marketers-use/

1. Craft Multi-Product Ads. 2. Add Featured Videos. 3. Create Video Playlists. 4. Customize Advanced Remarketing Features. 5. Explore Dynamic Product Ads.

Social Media Strategy for Lead Generation

Category: Social Media

Date: 01/Mar/2015

Link: http://socialshanti.com/social-media-strategy-for-lead-generation/

Most businesses recognize an opportunity for social media to be of benefit however they often find themselves lost in a sea of opportunity – not a terrible place to be with some direction. The underlying issue we recognize is a lack of a social media strategy. You can’t do everything, but you do need to do something – the right something. What strategy can you put in place that will provide the greatest results?

Facebook Marketing Tactics for 2015

Category: Social Media

Date: 14/Feb/2015

Link: https://www.tabsite.com/blog/facebook-marketing-tactics-2015/

In this article you’ll discover what has changed and what every business needs to know to change your Facebook marketing to what works today!

How the Definition of Lead Nurturing Just Changed Forever (LinkedIn Lead Accelerator)

Category: Social Media

Date: 12/Feb/2015

Link: http://marketing.linkedin.com/blog/how-the-definition-of-lead-nurturing-just-changed-forever/

Last week, we launched the newest addition to the LinkedIn Marketing Solutions portfolio—LinkedIn Lead Accelerator. This was a huge day for LinkedIn as well as the entire digital marketing industry, but especially those looking to reach B2B or high-consideration B2C prospects. Why? Because when it comes to lead nurturing, these marketers are no longer confined to the email inbox.

How To Steal Your Competitor’s Social Media Followers

Category: Social Media

Date: 07/Feb/2015

Link: https://blog.kissmetrics.com/steal-your-competitions-followers/

10 Crucial To-Do’s when Using Instagram for Business (Check em Off!)

Category: Social Media

Date: 01/Feb/2015

Link: http://www.postplanner.com/using-instagram-for-business-todo-list/

5 Cool Instagram Tricks You’ve Never Heard Of Before

Category: Social Media

Date: 01/Feb/2015

Link: http://www.postplanner.com/cool-instagram-tricks-youve-never-heard-of/

A Checklist for Social Media Marketing that Actually Helps

Category: Social Media

Date: 01/Feb/2015

Link: http://www.postplanner.com/helpful-checklist-for-social-media-marketing/

How to Use Pinterest for Business: Guide for Beginners

Category: Social Media

Date: 01/Feb/2015

Link: http://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/

Why Building a Business on Rented Land is a Mistake

Category: Social Media

Date: 01/Feb/2015

Link: http://www.sociallystacked.com/2015/02/why-building-a-business-on-rented-land-is-a-mistake/

My company has grown nicely for the last few years. But Facebook’s constant changes — to its algorithm, its terms of service and its promotions guidelines — made it clear that we needed to be independent. Here are four things I’ve learned about piggybacking a new product on someone else’s, and why it’s not a good idea.

You Will Get More Retweets If You Use the New Pinned-Tweets Feature

Category: Social Media

Date: 01/Feb/2015

Link: http://www.postplanner.com/get-more-retweets-pin-tweet-to-profile/

Tactics to Help You Get More Instagram Followers Today [INFOGRAPHIC]

Category: Social Media

Date: 05/Jan/2015

Link: http://www.sociallystacked.com/2015/01/tactics-help-get-instagram-followers-today-infographic/

With Instagram more popular than ever, brands and social media marketers are taking a serious look at how they can use the social network more effectively.

Are Social Media Jobs about to Disappear?

Category: Social Media

Date: 29/Dec/2014

Link: http://www.convinceandconvert.com/social-media-strategy/are-social-media-jobs-about-to-disappear/

By Jay Bear. As we close out 2014 I am starting to wonder if the era of the Social Media Department is winding down?

Get to know Facebook Business Manager V2

Category: Social Media

Date: 29/Dec/2014

Link: http://fbppc.com/advertising/get-know-facebook-business-manager/

By Robert Brady at Fbppc.com If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account is attached to. In short, Hallelujah!

Seven Reasons Why Social Media Analytics Suck

Category: Social Media

Date: 15/Dec/2014

Link: http://www.business2community.com/social-media/7-reasons-social-media-analytics-suck-01097809

By Angela Hausman. Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twitter and a host of cross-platform analytics tools. Some are even free or very low cost. But, businesses still struggle to prove the ROI of social media marketing and optimize their strategies and tactics. Why?

Dark social traffic in the mobile app era

Category: Social Media

Date: 04/Dec/2014

Link: http://fusion.net/story/31450/dark-social-traffic-in-the-mobile-app-era/

By Alexis C. Madrigal via Fusion.net. It turns out that websites don’t know where a substantial percentage of their visitors come from. That is to say, when a visitor arrives at Fusion.net, we often don’t know how they got there or what link they followed. In my story, I called this kind of traffic dark social, and the name stuck. Dark social became a rallying cry for people who wanted the old, pre-Facebook web to thrive! Now, there are hundreds of thousands of references to the phrase across the Internet.

Facebook Just Took on Advertising’s Great Challenge: End-to-End Attribution

Category: Social Media

Date: 10/Nov/2014

Link: http://www.adotas.com/2014/11/facebook-just-took-on-advertisings-great-challenge-end-to-end-attribution/

By Mackenzie Millar via Adotas.

The Power of Predictive Social Analytics @ Social Fresh West 2014

Category: Social Media

Date: 06/Nov/2014

Link: http://www.slideshare.net/socialfresh/viralheat-social-fresh-v5

By Jeff Revoy on SlideShare.

Can Facebook Overtake Google And Fix Cross-Channel Marketing?

Category: Social Media

Date: 31/Oct/2014

Link: http://www.adexchanger.com/data-driven-thinking/can-facebook-overtake-google-and-fix-cross-channel-marketing/

By Michael Caccavale.

The Brand in Your Hands - Top Insights From the Front Lines of Community Management

Category: Social Media

Date: 24/Oct/2014

Link: http://www.aimclearblog.com/2014/10/24/brand-hands-top-insights-front-lines-community-management/

By AimClear. Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get your client mocked around the world.

What Spending 57000 Dollars on Instagram Taught Me

Category: Social Media

Date: 22/Oct/2014

Link: http://www.quicksprout.com/2014/10/22/what-spending-57000-on-instagram-taught-me/

By Neil Patel. What do you think about Instagram marketing? Do you think it is worth leveraging from a personal branding perspective?

Facebook opens up PMD information groups

Category: Social Media

Date: 01/Jul/2014

Link: http://www.insidefacebook.com/2014/07/15/facebook-opens-up-pmd-information-groups/

Want to know more about what’s going on with Facebook’s Preferred Marketing Developer program? Now you can. Facebook opened up two groups previously only available to PMD members: PMD News and FB Marketing Technology Dev Community. The privacy has gone from closed to open, but with an application process. This is for those who work with or are somehow affiliated with Facebook PMD.

Facebook vs. LinkedIn: which is better for B2B marketing?

Category: Social Media

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65145-facebook-vs-linkedin-which-is-better-for-b2b-marketing

Even with all of the analytics available, it's tough for a marketer to know the best platform for a new campaign. I mean, sure, you can look at your historical stats - clicks, conversions, and even ROI - but it feels like there are just too many variables to make an accurate prediction. And without having some idea of your chance of success, it can often feel like you're just 'winging' it. And that's not how we, the modern marketers, want to feel!

Fill your sales funnel with a StumbleUpon Remarketing strategy

Category: Social Media

Date: 01/Jul/2014

Link: http://www.blindfiveyearold.com/stumbleupon-remarketing/

You remember StumbleUpon right? A darling of the Web 1.0 world, it was purchased by eBay in 2007 where it was largely ignored until it was bought back in 2009. It doesn’t get a lot of press but it’s still a well-trafficked property and product. I’m not saying it’s in some sort of renaissance or anything. But it delivers traffic and has benefits many overlook.

Five Shocking Facts That Will Change Your Entire Approach to Social Media

Category: Social Media

Date: 01/Jul/2014

Link: https://blog.kissmetrics.com/shocking-social-media-facts/

All that is great, but how much of our social media behavior is founded upon fact? I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media.

Seven reasons why Facebook is more effective than LinkedIn for B2B marketing

Category: Social Media

Date: 01/Jul/2014

Link: https://econsultancy.com/blog/65187-seven-reasons-why-facebook-is-more-effective-than-linkedin-for-b2b-marketing

Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it's worthwhile spending time and effort to learn about the platform so you make an informed decision.

Why You Should Build A Social Distribution Site Today.

Category: Social Media

Date: 01/Jul/2014

Link: http://mthink.com/build-social-distribution-site-today/

Last year, Facebook’s outbound links to publishers grew from 62 million to 161 million. Facebook now sends 3.5 times the traffic to BuzzFeed than Google does. This is a sign of what is coming; and it means that whatever we are doing online, we need to be doing it in a way that is mobile-oriented and social-shareable.

Social Media Metrics Dashboard

Category: Social Media

Date: 01/Jun/2014

Link: http://www.joakimnilsson.com/

5 predictions for the future of social media

Category: Social Media

Date: 01/May/2014

Link: http://www.imediaconnection.com/content/36458.asp?imcid=nl#singleview

We have already seen social media change in many ways. The move away from focusing on "going viral" to creating meaningful engagement (even if with a smaller audience), the shift away from a seemingly sole reliance on Facebook as the cornerstone of social media marketing, the realization that "just being there" isn't enough, and the awareness that content is more than just words have all set the stage for what is to come next.

Facebook for SMBs: I’m Not Buying It!

Category: Social Media

Date: 01/May/2014

Link: http://www.adotas.com/2014/06/facebook-for-smbs-i%e2%80%99m-not-buying-it/

Facebook is in the midst of a five-city tour, part of the social media network’s plan to turn tens of millions of small businesses on its site into paying clients. With its tour, Facebook is trying to actively court small businesses.

Facebook Page Mgt - Checklist Ninja Style

Category: Social Media

Date: 01/May/2014

Link: http://SociallyStacked.com/

Facebook’s developer strategy - Facebook Is Harvesting Apple's And Google's developers

Category: Social Media

Date: 01/May/2014

Link: http://www.visionmobile.com/blog/2014/05/cross-platform-platform-facebooks-developer-strategy/

Fan Gate and Action Gate for FB Pages

Category: Social Media

Date: 01/May/2014

Link: http://SociallyStacked.com/

Swipe File for Social Media

Category: Social Media

Date: 01/May/2014

Link: http://www.digitalmarketer.com/

Steal this headline swipe to get more clicks on social media.

Facebook F8 Developer's Conference

Category: Social Media

Date: 30/Apr/2014

Link: https://f8.facebooklive.com/

Learn how to build, grow, and monetize your web and mobile apps at Facebook’s Developer Conference.

New and exciting ways brands can use Pinterest

Category: Social Media

Date: 01/Apr/2014

Link: http://www.imediaconnection.com/content/36184.asp?imcid=nl#singleview

As Pinterest celebrates its fourth birthday, the platform has firmly cemented itself within the social media matrix of many large brands. The site, which was born of the vision to facilitate discovery and inspiration around user interests, now ranks just behind Facebook and LinkedIn with 21 percent of online adults signed up for the social scrapbooking service.

Social Media Publishing Schedule Template

Category: Social Media

Date: 01/Apr/2014

Link: http://www.hubspot.com/

This Social Media Publishing Schedule will let you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. To make this template easy to use, this cover sheet will break down how to use each of the following tabs, highlighting nuances and giving you tips for maximum productivity.

Why No One Trusts Facebook To Power The Future

Category: Social Media

Date: 01/Apr/2014

Link: http://readwrite.com/2014/04/03/facebook-whatsapp-oculus-drones-lasers

Online Community Playbook (very detailed process descriptions).

Category: Social Media

Date: 01/Mar/2014

Link: http://www.dnnsoftware.com/about/resources/whitepapers/view/whitepaper/cid/424213

This playbook provides marketers and other customer-facing professionals with a blueprint to help them build and manage an online community. It is a detailed “how-to” guide that incorporates proven best practices, useful tools, and case studies.

Why CMOs Must Change Their Plans For Facebook.

Category: Social Media

Date: 01/Mar/2014

Link: http://www.forbes.com/sites/onmarketing/2014/03/11/why-cmos-must-change-their-plans-for-facebook/

This article is by David Serfaty, director of social advertising, Matomy Media Group. Facebook’s advertising model has undergone a dramatic transformation in recent months. What was once a predominantly engagement- and affinity-based advertising model has morphed into a hybrid mix of branding and performance-based direct-response advertising solutions.

Growing Leads & Sales with Social Media

Category: Social Media

Date: 01/Feb/2014

Link: http://www.slideshare.net/slideshow/view?login=mikeging&title=growing-leads-sales-with-social-media-event-slides

By Mike Gingerich of Tabsite.com

How Snapchat is used with great success by several marketeers.

Category: Social Media

Date: 01/Feb/2014

Link: http://www.emerce.nl/achtergrond/infographic-hoe-kunnen-marketeers-snapchat-succesvol-inzetten

By Gerrit van Leeuwen.

Dashbard Social Media Metrics [excel]

Category: Social Media

Date: 01/Nov/2013

Link: http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/

By Eric Ohlen.

Structured Social Sharing Worksheet

Category: Social Media

Date: 01/Nov/2013

Link: http://yoyoseo.com/resources/structured-social-sharing-worksheet/

Document and tag all your social sharing activities.

The Ultimate Social Media Plan for the Social 5-Pack

Category: Social Media

Date: 01/Nov/2013

Link:

Highly competitive companies have taken the aggressive path and actively pursued the , made up of: Facebook, Twitter, Google+, LinkedIn and YouTube. This is in line with the aim to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences and behaviors to ensure brand loyalty.

How The Pro's use Facebook Advertising

Category: Social Media

Date: 01/Jul/2013

Link: http://www.jonloomer.com/

By Jon Loomer.

Virality - How 2 Catch It

Category: Social Media

Date: 04/Oct/2012

Link: http://www.argylesocial.com

Learn how to grow your brand with Retweets and Likes. During this webinar you will learn the how to make virality an effective part of your social strategy: What types of content are most viral? How long does virality last on Twitter? How should you identify your viral influencers?

Social Media, and the Future of the Agency

Category: Social Media

Date: 26/May/2012

Link: http://www.acquisio.com/

Tip.

Best Practices in Facebook Marketing

Category: Social Media

Date: 25/Apr/2012

Link: http://www.acquisio.com/

A bird's eye view.

The Power of Likes

Category: Social Media

Date: 24/Apr/2012

Link: http://www.comscore.com/

Distributed by Facebook LLC.

ROI of Social Media Myths, Truths and How To Measure

Category: Social Media

Date: 03/Apr/2012

Link: http://www.radian6.com/

4 Social Media Misconceptions

Category: Social Media

Date: 01/Apr/2012

Link: http://maximizesocialmedia.com/

By Mike McLaughlin

Facebook Page Timeline Guide for Brands and Marketers 2012

Category: Social Media

Date: 01/Mar/2012

Link: http://www.jackmorton.com/

By Jack Morton

How to Use Google+ For Business

Category: Social Media

Date: 09/Nov/2011

Link: http://www.hubspot.com/

How to Build a Social Media Campaign

Category: Social Media

Date: 26/Oct/2011

Link: http://www.optify.net/

How to Use Facebook for Business

Category: Social Media

Date: 11/Oct/2011

Link: http://www.hubspot.com/

A Management Framework for Social Analytics with Susan Etlinger

Category: Social Media

Date: 20/Jun/2011

Link: http://www.altimeter.com/

Strategic Social Media Marketing, ROI basis (Facebook)

Category: Social Media

Date: 09/Jun/2011

Link: http://www.marketingsherpa.com/

Social Media - Post Planning Sheet with Don Crowther

Category: Social Media

Date: 06/Jun/2011

Link: http://www.socialprofitformula.com/

How To Prepare For A Social Media Crisis

Category: Social Media

Date: 24/May/2011

Link: http://www.mediavantage.com/

How CMO's are Monetizing Social Marketing and Measuring ROI

Category: Social Media

Date: 05/May/2011

Link: http://www.marketingsherpa.com/

Facebook Marketing Update Spring 2011

Category: Social Media

Date: 01/Apr/2011

Link: http://www.hubspot.com/

Facebook Page Marketing 2011

Category: Social Media

Date: 22/Feb/2011

Link: http://www.hubspot.com/

The Science Of Timing with Dan Zarella

Category: Social Media

Date: 01/Feb/2011

Link: http://www.hubspot.com/

Experts Weigh In: Hamburger Menus – To Do or Not To Do?

Category: Website Design

Date: 01/Jun/2015

Link: http://blogs.adobe.com/dreamweaver/2015/03/experts-weigh-in-hamburger-menus-to-do-or-not-to-do.html

Pure.css by Yahoo

Category: Website Design

Date: 01/Jun/2015

Link: http://purecss.io/

An idiomatic set of small, responsive CSS modules that you can use in every web project.

22 Best Responsive CSS Frameworks for Web Design

Category: Website Design

Date: 21/May/2015

Link: http://www.awwwards.com/what-are-frameworks-22-best-responsive-css-frameworks-for-web-design.html

By awwwards.com

There Is No Fold

Category: Website Design

Date: 14/May/2015

Link: http://www.lukew.com/ff/entry.asp?1946

By Luke Wroblewski. On the Web, people use the concept of "above the fold" to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.

User Interface Of Beautiful Dashboards

Category: Website Design

Date: 21/Feb/2015

Link: http://www.designyourway.net/blog/inspiration/user-interface-of-beautiful-dashboards/

Prioritizing Structure in Web Content Projects

Category: Website Design

Date: 14/Feb/2015

Link: http://alistapart.com/blog/post/prioritizing-structure-in-web-content-projects

By Eileen Webb. I’m often asked which is the best order to approach the work: structure first and then rewrites, or the reverse? I didn’t used to have a strong opinion, because it seemed to me like a chicken-and-egg problem.

A Vision for Our Sass

Category: Website Design

Date: 01/Feb/2015

Link: http://alistapart.com/article/a-vision-for-our-sass

At a recent CSS meetup, I asked, “Who uses Sass in their daily workflow?” The response was overwhelmingly positive; no longer reserved for pet projects and experiments, Sass is fast becoming the standard way for writing CSS.

Goodbye Compass

Category: Website Design

Date: 01/Feb/2015

Link: http://bensmithett.com/goodbye-compass/

Transitioning to SCSS at Scale

Category: Website Design

Date: 01/Feb/2015

Link: https://codeascraft.com/2015/02/02/transitioning-to-scss-at-scale/

Naively, CSS appears easy to comprehend — it doesn’t have many programming constructs, and it’s a declarative syntax that describes the appearance of the DOM rather than an executable language. Ironically it’s this lack of functionality that can make CSS difficult to reason about. The inability to add scripting around where and when selectors are executed can make wide-reaching changes to CSS risky.

Let's Kill Semantic HTML

Category: Website Design

Date: 01/Sep/2014

Link: https://divshot.com/blog/opinion/lets-kill-semantic-html/

Many of us have been building things for the web long enough to remember the dark times, in the long-long-ago. Back when tables were used for layout, and the whole web looked, well, something like this.

Google reveals its next generation Material Design Language — and it looks a lot like Windows and iOS.

Category: Website Design

Date: 01/Jul/2014

Link: http://venturebeat.com/2014/06/25/google-reveals-the-next-generation-of-its-design-language-for-android-glass-and-more/

At I/O, Google revealed the guidelines for this system that will influence the design of every Android app going forward.

Future Proof RWD (Responsive Web Design)

Category: Website Design

Date: 01/Mar/2014

Link: http://www.slideshare.net/digitalsurgeons/future-proof-rwd-31851394

By Adam Chambers of Digital Surgeon. How can we build experiences for the devices of tomorrow? Explore the techniques for building performant, maintainable and future-proof responsive designs.

Code Guide by @mdo

Category: Website Design

Date: 01/Jan/2014

Link: http://mdo.github.io/code-guide/

Standards for developing flexible, durable, and sustainable HTML and CSS.

Five Easy Design Elements to Make Your Website More Magnetic

Category: Website Design

Date: 01/Jun/2013

Link: http://fizzle.co/sparkline

What can you do to make your site stand out from the others? How can you take full advantage of the split second you have to make a good impression when someone lands on your pages?

Mailchimp Email Blueprints

Category: Website Design

Date: 01/Apr/2013

Link: http://www.mailchimp.com/

This is a valuable collection of email design templates (including responsive email design). Use it as a reference to design my own email templates.

Google HTML/CSS Style Guide 2012

Category: Website Design

Date: 03/May/2012

Link: http://google-styleguide.googlecode.com/svn/trunk/htmlcssguide.xml

This document defines formatting and style rules for HTML and CSS. It aims at improving collaboration, code quality, and enabling supporting infrastructure. It applies to raw, working files that use HTML and CSS, including GSS files. Tools are free to obfuscate, minify, and compile as long as the general code quality is maintained.

10-Step Checklist for Your Next Website Redesign

Category: Website Design

Date: 23/Apr/2012

Link: http://www.hubspot.com/

Planning Guide for a Lead-Generating Website

Category: Website Design

Date: 12/Apr/2012

Link: http://www.hingemarketing.com/

Website Usability CheatSheet - 25 Items

Category: Website Design

Date: 31/Mar/2012

Link: http://www.usereffect.com/

Collection of converting Squeeze Page, Graphics and Text

Category: Website Design

Date: 01/Nov/2011

Link:

By Darren Jackson.

Website Redesign Kit

Category: Website Design

Date: 01/Oct/2009

Link: http://www.hubspot.com/

Custom WordPress Theme Design vs. Theme Customizations

Category: Wordpress

Date: 21/May/2015

Link: http://www.web-savvy-marketing.com/2015/05/custom-wordpress-theme-design-vs-theme-customizations/

Most WordPress users do not understand the difference between the customization of an existing WordPress theme and the creation of a custom WordPress theme design. And why should they? They’re users focused on running their business and not on the jargon of WordPress design.

WooThemes joins Automattic. The beginning of an exciting chapter

Category: Wordpress

Date: 21/May/2015

Link: http://www.woothemes.com/2015/05/woothemes-joins-automattic/

Today marks the beginning of the next exciting chapter in our journey as WooThemes. We are joining the Automattic family (the creators of the Wordpress CMS). Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.

WooFramework 6 for Wordpress has arrived

Category: Wordpress

Date: 01/Jul/2014

Link: http://www.woothemes.com/2014/07/wooframework-6-has-arrived/

Today marks a milestone in the evolution of the WooFramework, the engine powering all of our WordPress themes. The WooFramework is largely responsible for the theme settings screens, as well as handling any custom fields added to your content, displaying your media and enhancing your theme with breadcrumbs and other useful features.

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