Areas of Expertise
- Inbound Marketing. Covers SEO + Social + CRO + Content Marketing + Analytics.
- Outbound Marketing. COVERS Advertising, Affiliate Marketing, Media Buying, TV + Radio + Offline Media.
- Internet Marketing Strategy.
- AIDA sales process.
- Zero Moment of Truth.
- Online Marketing concepts and implementation.
- Cross-channel attribution is going to become more important, especially with social media gaining more prominence.
- Lead Nurturing : Lead nurturing is the process of developing that relationship with your potential customer by sending targeted, relevant, and valuable messages to them in a timely manner. The end goal is to get your leads to “raise their hand” and self-select into further engaging with your business.
Media Types: Owned, Earned, Paid.
When you own the domain then you own the media and you are in full control.
Earned media is when others share the content of your web properties, discuss your brand, or you establish a channel on some platform that you do not own.
When you create a presence on e.g. social media than you are, strictly speaking, renting that presence. You do not own the platform rules, the customer data, you cannot impose changes. You earn the media.
Paid media is traditionally advertising. You pay for a presence on another media (typically advertising) .