The money is in the list.
The mailing list of an email marketing strategy of a company is considered Owned Media; this means you have full control of its content and distribution (opposed to Earned Media and Paid Media).
Areas of Expertise
- Copywriting of email content.
- CRO Conversation Rate Optimization for email campaigns.
- Design device-agnostic email templates using responsive design techniques so that its content can be viewed easily on all kinds of devices such as smartphones, tablets, desktops but also in-car displays and Smart TV’s. These templates can be used efficiently by the content production team.
- Graphical design of various artifacts such as signup forms, welcome emails.
- Intake of email address sets from external sources.
- Setup a Mailchimp mailing list manager account.
- Setup a mailinglist workflow.
- Sharing email addresses with advertising platforms such as Facebook Ads.
Tools and Services
- MailChimp list manager.
- Mandrill transaction email platform.