Copywriting is the art of producing valuable content and continous optimization.
It is a skill of its own and it is definitely not easy!
I have read numerous books about this topic and I have gradually composed a Best Practices checklist for Copywriting. I use this checklist consistently to write blog articles, design landing pages, design web sites and author mailings.
Discover how the copywriting skills were used in the numerous projects and have improved overtime (see below).
Areas of Expertise
- Body text optimization.
- Headlines optimization.
- Writing campaign emails.
- Writing blog articles.