Lead Nurturing & Conversion Rate Optimization (CRO)
This skill is to be applied to many areas of Internet Marketing. The idea is to generate profitable leads and achieve a perpetual CRO trajectory whereby your incremental solutions are being analyzed and optimized on a continuous basis with a focus on your marketing goals.
Measure the CFAM:
- Clarity of the value proposition.
- Friction that slows down the conversion process.
- Anxiety associated with the conversion.
- Motivation of the Visitor.
- Marketing Reporting (templates).
- Monthly Marketing Report for May June 2014.
- Sales Funnel Analytics Dashboard for the Festival Checklist project in Google Drive (requires permission).
Areas of Expertise
- A/B Testing.
- Ad Optimization (textual and banners).
- Optimization for your target audiences (a lead generation campaign for youngsters is conceived very different from a campaign for seniors).
- Direct Response Marketing.
- Facebook Newsfeed optimization.
- Facebook Photo and Video Optimization.
- Graphical Design Optimization: color schemes, call to actions, imagery.
- Landing Page optimization: Content, Call To Action, Images and Videos, Layout, Navigation, Forms Design, Custom content for devices.
- Lead Generation Campaigns.
- Multivariate Testing.
- Newsletter Signup Optimization.
- Page and Website Speed Optimization.
- Sales Funnel Optimization.
- Shopping Cart Optimization.
- Whitepaper Optimization.
- Website Design that is both designed Mobile First and conforms to Reponsive Web Design.
Tools and Services
- Email Marketing.
- Graphical Design.
- ICT & Web Development.
- ICT Infrastructure.
- Web Design & UX.
- WordPress Content Management System.